Big Data in Admissions
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The document discusses leveraging big data and cloud technology in college admissions to engage prospective students, emphasizing tailored communication, mobile targeting, and real-time engagement. It highlights key statistics about student demographics and behavior, underlining the importance of understanding their preferences to effectively reach them. Chegg's tools enable institutions to connect with students actively researching colleges, fostering continuous engagement and recruitment efficiency.
![connects with students from high school through college
Scholarship
Matching
College
Counseling
Career
Discovery
Internship & Job
Matching
Rent or buy
[e]textbooks
Transfer &
Grad School
Matching
College
Matching
Flashcards
& Test Prep
HIGH SCHOOL
COLLEGE
POST COLLEGE
Tutoring Study Tools
& Tutoring
#CheggCloud](https://image.slidesharecdn.com/recruitinginthecloudwebinarslides-150429145132-conversion-gate01/85/Big-Data-in-Admissions-3-320.jpg)
Big Data in Admissions
- 1. 1 Big Data in Admissions: Leveraging the Cloud to Find and Engage Prospects #CheggCloud
- 2. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved. 75% of U.S. College Bound High School Students 50% of U.S. College Students 15M+ Students* reached 52/48 % Female/Male 700,000+ Social media followers *U.S. College Bound High School & College Students Source: Data as of December 2014. Other sources include Google Analytics, Facebook, Twitter and Instagram Chegg Reaches 9M Monthly visits 71% 18-24 10 minutes Average time on site Chegg by the Numbers #CheggCloud
- 3. connects with students from high school through college Scholarship Matching College Counseling Career Discovery Internship & Job Matching Rent or buy [e]textbooks Transfer & Grad School Matching College Matching Flashcards & Test Prep HIGH SCHOOL COLLEGE POST COLLEGE Tutoring Study Tools & Tutoring #CheggCloud
- 4. Today’s students were born when Google began and in grade school when Facebook took off. #CheggCloud
- 5. They have unlimited information at their fingertips. #CheggCloud
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- 8. 62% expect a response from admissions within 24 hours would like to receive communications tailored specifically to them91% Source: Chegg Social Admissions Report. 2015 #CheggCloud
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- 10. Build Your Brand in Creative Ways Capture Student Interest at the Source Remind, Reinforce, and Re-Engage Reaching “Generation Y&Z” #CheggCloud
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- 12. Building Your Brand in Creative Ways Introducing a New Way to Reach Students On-the-Go #CheggCloud
- 13. Students are always in motion. Your targeting should be too… Recruit students through location-based mobile targeting that focuses on real-time activity and the highest engaged areas. #CheggCloud
- 14. 91% of consumers have their phones within arms reach 24 hours a day The average user checks their phone 150 TIMES / DAY Sources: Study by app Locket, 2014. Under the Cover with College Students. Chegg, 2015. 93% of students own a smartphone #CheggCloud
- 15. Transfers are Secret Shoppers 50% of transfers will not identify themselves to colleges before applying Sources: Building Your Transfer Outreach Action Plan, Chegg, 2015 #CheggCloud
- 16. Dynamic geo-fence focuses media on the locations that show the strongest performance. Standard Geo-fence Chegg Geo-fence Reach Students at Specific Locations #CheggCloud
- 17. 2-YEAR SCHOOL CAMPUS CENTER COLLEGE LIBRARY Mobile media is optimized to reach students based on their location history. Create a Unique Student Profile #CheggCloud
- 18. Mobile banners and interstitials drive to the brand’s mobile site or a custom branded landing page. #CheggCloud
- 19. Custom landing page features dynamic content aligned with the student’s location. Driving Directions Dynamic Maps More Info Click to CallVideo #CheggCloud
- 21. Recruit Students On-the-Go with Chegg • Target high school students in specific markets • Connect with students as they visit your campus • Reach transfer students on 2-year campuses #CheggCloud
- 22. Capturing Interest connect with students who are researching your school and schools like yours at the height of their interest #CheggCloud
- 23. Informative Social Specialized NEARLY 90%INDICATED USING AT LEAST ONE OF THESE SITES #CheggCloud
- 24. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved. 10% 16% 32% 50% 20% 32% 43% 37% 41% 41% 23% 11% 29% 11% 3% 1% Most Useful Digital Tools for Research 75% indicate very-extremely useful Less than 1/3 indicate very-extremely useful #CheggCloud
- 25. Qualified students with an active and demonstrated interest in your school Best-fit matches who are actively searching and need to hear from you Chegg has the largest opt-in database of students actively researching schools #CheggCloud
- 26. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved. Chegg Cloud Inquiries • Reach 8/10 college-bound students actively researching schools across the web on the most popular college search sites. • Focus resources on students who have actively “raised their hand” an expressed an interest in you. • Respond to students at the height of their interest, not when they have to take a standardized test. #CheggCloud
- 27. Cloud Connect students who have raised their hand to be contacted by your institution. 18 sites & apps and growing! #CheggCloud
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- 29. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved. Chegg Match+ • Identify and reach students who have not yet indicated an interest in you, but based on their profile and schools they are interested in should be. • Recruit students with “more than a test score” and use real-time web behavior and consideration sets. #CheggCloud
- 30. What if we could harness the behavioral data from students as they search for schools to find the perfect matches for your school? #CheggCloud
- 31. Chegg User Behavior Data Chegg Cloud Data Science of Match+ Sophisticated algorithms analyze millions of data points submitted by students and collected during their visits to our network to identify those that are the best fit for your institution. #CheggCloud
- 32. Academic Performance Grad Year Religion Match+ fined tuned to meet your admissibility criteria Gender Behavioral Interest in Similar Schools #CheggCloud
- 33. Remind and Re-Engage reach students minutes after they express interest in your school #CheggCloud
- 34. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved. Retargeting • Reach students minutes after they have expressed interest in your school. • Reinforce your brand across the web, focusing impressions only on students with an interest in you. • Create clear calls to action to engage, inform, and remind your prospective students. #CheggCloud
- 35. introducing a new way to reach students minutes after they begin the admissions process. Retargeting #CheggCloud
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- 45. Build Your Brand with Location-Based Ads Capture Student Interest across the Chegg Cloud Remind and Engage through Interest-Based Retargeting Achieving Your Goals #CheggCloud