Big Data LDN 2017: Collaborative Data Governance: GDPR Is Only the Beginning
- 1. 1 ©2017 Talend Collaborative Data Governance: GDPR is Only the Beginning Darren Brunt and Jean-Michel Franco - Talend Know your data Reconcile & Remediate Foster accountability Open your dataAnonymize
- 2. 2 • Jean-Michel Franco, X2 years old, passionate about running • Sr Director for Data Governance Products at Talend • 2X experience in data management • Engaged citizen in a data driven world (@jmichel_franco) Let’s talk about personal data What I want to share Want to know More ? • Ask Google for my Physical/Digital journeys • Ask Garmin for my physical & Experian for my financial health • Ask Amazon for my buying & Waze for my driving behavior • Ask Facebook for my personal & LinkedIn for my professional details But don’t ask my doctor, he has taken the Hippocratic Oath
- 3. 3 Beyond GDPR: it’s all about Trust and Transparency BREAKING NEWS Data Leaks Equifax breach exposed data for 143 million consumers Last year’s privacy fines would be 79 times higher under GDPR Dieselgate forces German carmakers to rethink their future , Privacy Violations and Data Flaws Data Governance is no more an option
- 4. 4 Potential cost of for non compliance GDPR starts in 220 days: Will you be ready? 4% of global revenue Budget devoted to data protection 0.004% of global revenue 50% won’t meet deadline The pressure is on IT Source: European Commission, TeachPrivacy, Gartner
- 5. 5 Goal Inventory your personal data Track and Trace Protect your data Establish policies Engage your workforce Open your Data to your data subjects What does GDPR mean for your Data Management practices?
- 6. 7 ACME Business Goals (LOB) • Increase Winter sales by $3M through personalization campaign • Needs to be done in 2 weeks IT Concerns (IT) • Need a Customer 360° view • Propagate opt-ins across customer apps • Time to market (normally 8 weeks) Risk Concerns (DPO) • Need for a GDPR Privacy Impact Assessment (Art 35) • Consider opt-in consent (Art 7) • Deliver proof of consent (Art 7) and data portability (Art 20) GDPR Demo Personalizing Customer Online Experience in a compliant way
- 7. 8 How to achieve compliance? 1. Find the opt-in data Marketing App MobileCRM Data Lake Customer Portal MDM 3. Propagate across customer facing systems 2. Integrate into the Customer 360° view 4. Deliver proof of consent and data portability
- 8. 9 Demo Part 1: Getting the IT system ready for GDPR Metadata Manager Talend MDM Where can I find the opt-in data ? How can I share opt-ins across all customer facing systems ? IT architect Know where your data is and deliver it across systems
- 9. 10 Demo Part 2: Reclaiming the Opt-in Data Self-Service Data Preparation MDM Platform Data Stewardship MDM Platform Combine people and processes for end-to-end governance
- 10. 11 Demo Part 3: Answering a customer claim MDM Data Platform How can I prove opt-in consent? Data Protection Officer Audit trail down to the finest grain
- 11. 12 Demo Part 4: Enabling data access and portability MDM Data Platform How can I review and port my personal data? Data Subject Leverage governed data as a single, consistent source of personal information
- 12. 13 Business Benefits • Faster time to market • Increased revenue • Customer Intimacy DPO Benefits • Compliance • Trust • Governance ACMEGDPR Demo Personalizing Customer Online Experience in a compliant way IT benefits • Lower Costs • Faster Design • Reclaim shadow IT
- 13. 14 Save the Children UK ensures the information they have on each donor is as accurate to meet GDPR compliance and make sure donors know where their money is going and keep giving. Reduced data-import times by 60 %
- 14. 15 What’s next in your GDPR journey? • Get our White Paper • Self-assess your readiness: http://talend.gdprevaluation.com/ • Populate your data inventory • Set accountabilities & orchestrate collaborative data governance • Modernize your platforms and practices for data management
- 15. 16 ©2017 Talend Collaborative Data Governance: GDPR is Only the Beginning Darren Brunt and Jean-Michel Franco - Talend Know your data Reconcile & Remediate Foster accountability Open your dataAnonymize