Big_Data

YOU DRIVE INNOVATION
Master in
BUSINESS ANALYTICS
& BIG DATA

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THE NEW
ENTERPRISE
COMPETING IN
ANALYTICS
THE
MARKET
CUSTOMERS
Monitor and analyze sales and
social media data to understand
and predict consumer behavior.
SUPPLY &
DISTRIBUTION
Ensure optimal levels of stock via
demand forecasting, and optimize
distribution channels to improve
delivery performance.
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FINANCE & CONTROL
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Optimize, measure, and forecast business
performance with advanced analytical models.
OPERATIONS &
MANUFACTURING
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Align demand and operations to optimize
performance and detect potential failures
by tracking operational data in real time.
Maximize customer value and deliver superior
customer experience using marketing
analytics.
MARKETING
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COMPETITORS
React faster to competitive actions
by gathering and analyzing diverse
data from the market and public
sources.
INFORMATION
TECHNOLOGY
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Use talent analytics to predict
employee performance, improve
hiring, and better design roles and
responsibilities.
HUMAN RESOURCES &
TALENT MANAGEMENT
FULL-TIME 10 MONTHS OCTOBER MADRID
PART-TIME 17 MONTHS JANUARY MADRID AND DUBAI
You drive innovation
Business Analytics & Big Data
Master in
One program, two options
INDUSTRIES
Big Data will impact diverse industries
DATA SCIENTIST
BUSINESS ANALYST
BIG DATA MANAGER
/ 1
Contents
An exciting career 2
Top 10 reasons 3
The impact of Big Data and Analytics 4
The program 6
Choose your program 8
Hands-on challenges 10
An international class 12
Career opportunities 14
Your career 16
IE Experience 18
Madrid! 20
Admissions & Financial Aid 22
From our Dean and Director… 24

ROLES
• Data Scientist
• Marketing Analyst
• Business Consultant
• Business Intelligence
Consultant
• Big Data Entrepreneur
• Business Analyst
• Researcher
• Analytics Consultant
• Data Solutions Architect
• Big Data Analytics Manager
• Chief Data Officer
A few of the many roles in big data:
JOBS
“Data Scientists hold the sexiest job of the
21st
century”, Harvard Business Review
“McKinsey predicts that companies will struggle
to find Big Data talent due to a shortage in
well-trained people”
“Data Scientist is going to be one of the 10 toughest job
positions to fill in 2016”, Forbes
MASTER FOUR AREAS FOR SUCCESS
Business Transformation Data Science
Professional SkillsBig Data Technologies
• Study at the No.1 School in Europe (Financial
Times ranking, 2012 and 2013). Located in
Madrid, a vibrant and global city.
• #1 Online MBA Programs (Financial Times 2015
ranking)
• 50,000 alumni hold positions of responsibility
in over 100 countries.
• 27 international offices around the globe.
• Around 40% of students every year receive
some type of Financial Aid.
WHY IE
FULL-TIME 10 MONTHS OCTOBER MADRID
PART-TIME 17 MONTHS JANUARY MADRID AND DUBAI
CHALLENGE THE MISSION
Youwillengageinthreeintensiveteamchallengesthatwillgiveyoupractical,hands-onexperienceworking
directly with industry experts. In each challenge, your team will present its results to a panel of experts.
HANDS-ON CHALLENGES
You will develop and propose a Big Data application or idea and
transformitintoaplanforastart-upbusinessoraninnovationinitiative.
Big Data Startup
The clients will provide your team with real data sets. You will
apply your analytics and Big Data skills to uncover actionable
insights and drive innovation.
Datathon
Your team will be presented with a real world business situation by
IBM. You will work fast to develop a data-driven tool or technology
to improve their business performance.
IBM Watson
Challenge
3 STUDENT PROFILES
You want a front-office job
where you can use technology
and data to be an integral part
of core business decisions.
TECHNOLOGY
You studied and/or are
working in business. You
want to become an expert
in measuring results and
using data analytics to drive
business and innovation.
BUSINESS
You studied and/or are doing
quantitative work in engineering,
statistics or social research. You
want to learn how to measure
performance in an organization
and become an expert in using
analytics to drive innovation.
QUANTITATIVE
Explore your Big Data career options:
email: bigdata.advisor@ie.edu
web: bigdata.ie.edu
In collaboration with
Please Note: The information contained in this brochure is subject to change. IE reserves the right to modify program content, regulations and policies
when deemed appropriate and in the best interest of the IE community. Please contact the program management team should you have any questions.

You drive innovation
AN EXCITING CAREER
Data Scientists hold the sexiest job of the 21st century.1
These highly sought-after professionals
combine business knowledge, Big Data technologies, and advanced analytical skills to drive
decision-making and performance improvements across any organization. Data Scientists discover
actionable insights that drive innovation.
According to IBM, around 90% of global data has been created in the past few years alone, so
companies are facing the challenge of finding results driven-individuals who know how to use this
data to optimize the competitiveness of an organization. McKinsey estimates that there will be a
shortage of 140,000-190,000 people with deep analytical talent within five years. The job outlook
for Business Analytics professionals is extremely positive for the coming decades.
Companies are looking for dynamic and specialized professionals that come from diverse backgrounds
such as business, engineering, technology, economics, mathematics, and applied sciences who are
able to identify, collect, analyze, interpret and transform data to drive value and innovation,
and to do it in diverse industries like finance, healthcare, consumer goods and high-tech, just to
name a few.
IE’s Master in Business Analytics and Big Data
is an innovative degree designed to train a new
generation of data-driven and innovation-oriented
professionals with all the necessary skills to pursue a
successful career in Business Analytics and Big Data.
We encourage you to read onwards in this brochure.
If you are as excited as we are about the world of
Business Analytics and Big Data, we invite you to
have an informal chat with one of our Big Data career
advisors (bigdata.advisor@ie.edu) or apply to join
us for this amazing experience.
Data scientist is
the sexiest job
of the 21st
century.
1
Harvard Business Review
/ 3
...to join the Master in Business
Analytics and Big Data
TOP 10 REASONS
3. Networking: Access to a network of
professionals through a program
that is in constant contact with real-
life business issues. Create your
own network amongst the 50,000
IE alumni
8. Driving Innovation: You will drive
value and innovation in diverse
industries and organizations
1. Job opportunities: Big Data and
Business Analytics are some of the
fastest growing job categories in the
world. Our graduates are in high
demand and have an outstanding
placement rate.
6. Madrid: ¡Olé!
4. Recognition: IE is recognized
worldwide as an innovative top
school
9. Industry experienced faculty:
World-Class faculty including
executives from various
companies and industries such
as IBM, Santander, Amazon and
Spotify among others
5. Two options: Study with your
classmates full-time in Madrid, or
part-time while you continue to
work
10.International experience:
The world in your classroom.
You will benefit professionally
and personally from diverse
classmates. IE has more than 100
nationalities on campus.
2. Most comprenhensive training:
Data Science, Big Data Technologies,
Business Transformation, and
Professional Skills
7. An intense program: Our
MBD allows you to acquire the
necessary skills to tranform
business through actionable
insights and cutting-edge
technologies

Marketing
Create models for
predicting customer
trends.
Manufacturing
and Operations
Optimize production
and resource usage.
Finance & Control
Measure and optimize
ﬁnancial transactions and
risk.
Logistics
Optimize
distribution
channels to
improve delivery
processes.
Transform any business
The massive generation of data is changing
the way that companies and governments do
business. Leading organizations are tapping
into Big Data & Business Analytics to transform
their businesses and uncover new sources of
value in their industries.
What is Big Data?
THE IMPACT OF BIG DATA AND
ANALYTICS
Big Data & Business Analytics is about the challenges, opportunities and technologies resulting
from the unprecedented generation of data.
Consumer Behavior
Study consumer behavior to
improve sales strategies.
Human Resources
Use talent analytics to optimize
employee performance.
IT
Lead innovation in
information systems and
other emerging technologies.
Volume
Around 2.3 trillion gigabytes of
data are created daily.
Velocity
Analysis of data in real-time
or nearly real-time to drive
decisions.
Variety
Different forms and inputs
of data.
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Leading organizations are tapping into Big
Data & Business Analytics to transform not
only their businesses but also their industries.
STRUCTURE
ANALYZE
INNOVATE
COLLECT
Data specialists face the challenge of extracting
relevant insights from data by using advanced
analytics and cutting-edge technologies to drive
decision making processes. They are front office
professionals and results driven individuals who are
specialized in identifying, collecting, analyzing,
interpreting, and transforming data.
DRIVE INNOVATION

THE PROGRAM
An exciting journey
Module I:
Business Transformation
This module is designed to give you an in-
depth understanding of how organizations
today collect and use data generated from a
wide variety of sources to drive performance.
You will understand how companies are
adopting advanced technologies to generate
new and actionable insights from this data
to improve performance across all core
functions. You will learn through the use
of current cases how leading organizations
are applying Big Data & Business Analytics
to transform, not only their businesses, but
also their industries.
Module II:
Data Science
The courses in this module provide
practical knowledge in a wide range of
quantitative methods, statistical models,
and computing techniques. You will learn
how to extract knowledge from data and
drive key decisions across multiple business
functions. This module will also provide the
necessary hands-on training to use statistical
programs to prepare data, conduct analyses,
and create meaningful data visualizations.
• Introduction to Big Data and Analytics
• Marketing Intelligence
• Risk & Fraud Analytics
• Analytics for Financial Services
• Analytics for Retail & Consumer Goods
• Digital Analytics
• Smart Cities and Governments
• The Digital Revolution
• Big Data & Health
• Analytics For Telco & Utilities
• Natural Language Processing & Text Mining
• The Knowledge Discovery Process
• Building The Data Science Toolkit
• Forecasting Time Series
• Data Visualization
• Analyzing Social Networks
• Machine Learning I
• Machine Learning II
• Machine Learning III
• Statistical Programming In Python
• Recommendation in Engines
• Statistical Tools SPSS/SAS
• Statistical Programming in R
• Mathematics and Statistics for Data Analysis
Courses Courses
/ 7
Module III:
Big Data Technologies
This module is designed to provide you with
in-depth understanding of the emerging tools
and technologies available to successfuly
manage Big Data challenges. Students will
have the possibility to deal with large-scale
structured and unstructured collections of
data, moving them into a Hadoop cluster
from different sources, and making up
MapReduce applications. In this module you
will also understand the fundamentals of
information management including topics
like: data warehousing, logical and physical
database design, and relational database
theory. You will also cover new trends like
cloud computing, stream processing, No SQL
storage, and in-memory databases.
Module IV:
Professional Skills
Professional success is not just about
developing and demonstrating expertise in
a technical area. It’s also about knowing how
to work effectively within an organization.
This module is designed to help you develop
the behavioral skills required to understand
your own professional strengths and
weaknesses. You will learn how to navigate
the dynamics and politics of companies to
maximize the impact of your work.
• SQL Data Modelling
• Hadoop
• NoSQL Databases
• Business Intelligence & Datawarehousing
• Spark
• Stream Processing & Real-Time Analytics
• Working Effectively in Teams
• Giving Winning Presentations
• Ethics & Legal
• Running Innovation & Creation Processes
• Influence & Persuasion
* The program covers all of the Hadoop architecture including Hadoop HDFS, Hadoop MapReduce, Hive, HCatalog, HBase, ZooKeeper,
Oozie, Pig, Sqoop, and many other related Big Data tools like SPSS, Spark, NLTK and Storm. It also provides the training in SQL, Python and
R needed to perform Big Data analytics. Individuals with backgrounds in business, economics, mathematics and statistics, engineering
and applied sciences, and technology are encouraged to apply. No prior training in statistics or programming is required.
** Please note that program content may be subject to change.
Courses Courses
You will master the four areas of knowledge and skills needed to become a successful
professional in the field of Business Analytics and Big Data. This program is built around
the needs of industry recruiters and updated based on their ongoing feedback.

CHOOSE YOUR PROGRAM
One program, two options*
3 sessions a day
Face-to-face classes
At least 1 hour session of group work per day
Participate in IE Clubs and other activities organized after standard class hours
Exposure to workshops and talks during each term
Full-Time Study
MADRID
OCT - DEC APR - JULJAN - MAR
OCTOBER ENGLISH10 MONTHS
TERM 1 TERM 2 TERM 3
winter
break
spirng
break
PRE-COURSES
(ONLINE)
GRADUATION
DATA SCIENCE
BUSINESS TRANSFORMATION
BIG DATA TECHNOLOGIES
PROFESSIONAL SKILLS
*The full-time option is recognised with the Oﬃcal Diploma. Both degrees Full-time and Part-time recieve the private masters title from
IE University.
/ 9
Part-time experience combining four residential periods with interactive online classes
• The face-to-face periods
allow you to create
personal relationships and
meaningful bonds with the
people you will work with
throughout the year.
• These four periods include
a number of classes that
require physical presence.
RESIDENTIAL PERIODS
Videoconference sessions: Saturdays from 13:00 - 14:30 and 15:00 - 16:30 (GMT+1)
Online Forum: Monday to Thursday (open 24/7)
• Thanks to the innovative use
of new technology you will
be able to enjoy the same
experience you would have
in a traditional classroom.
INTERACTIVE
ONLINE PERIODS
• The IE Online Campus is
a web platform that allows
students to access all of the
program’s online activities at
any time, from any location.
• The campus is also accessible
on smartphones and tablets.
PLATFORM
Part-Time, While you Work
JAN - JUL JAN - JULAUG - DEC
MADRID
AND DUBAI
JANUARY ENGLISH17 MONTHS
summer
break
GRADUATION
winter
break
Madrid
Face-to-face
2weeks
Dubai
Face-to-face
1week
PRE-COURSES
(ONLINE)
DATA SCIENCE
BUSINESS TRANSFORMATION
BIG DATA TECHNOLOGIES
PROFESSIONAL SKILLS
TERM 1 TERM 2 TERM 3
Madrid
Face-to-face
1week
Madrid
Face-to-face
2weeks
ONLINE
PERIOD
ONLINE
PERIOD
ONLINE
PERIOD

HANDS-ON CHALLENGES
Practical experience, with real problems
During the master you will engage in three intense projects that will give
you hands-on training working directly with industry experts.
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3. Delivering
You deliver results and receive
feedback from experts to hone
your Big Data and Business
Analytics skills.
1. Analyzing
Companies present real life
cases and business problems
to you and your team.
2. Executing
You and your team apply
Business Analytics and Big Data
knowledge to ﬁnd solutions and
propose recommendations.
/ 11
CHALLENGE MISSION
IBM Watson
Challenge
Datathon
Big Data
Startup
Your team will be presented with a real world business
situation by IBM. You will work fast to develop a
data-driventoolortechnologytoimprovetheirbusiness
performance.
Four clients will provide your team with real data sets.
You will apply your analytics and Big Data skills to
uncover actionable insights and drive innovation.
In this challenge, your team integrates the knowledge
and skills you have learned from the three program
modules. You will develop and propose a Big Data
application or idea and transform it into a plan for a
start-up business or an innovation initiative.
Exposure Workshops
In addition to courses and Hands-on Challenges, you will participate in a series of
workshops designed to expose you to the latest trends and emerging ideas, tools,
technologies and business issues. Some examples of topics covered are Ethics
and Privacy in Big Data, Statistical Tools SPSS, Interviewing Skills and Careers and
Entrepreneurship, among others.

AN INTERNATIONAL CLASS
Become part of a vibrant international class
Misael
A technology consultant from
the US who wants to become an
entrepreneur in the Data Science
domain.
“IE’s partnerships with key Big
Data companies allowed me to
get great insights into the real world applications of
data science.”
Sondos
A software engineer from
Lebanon, with professional
experience in software testing,
who is interested in Big Data
technologies and AI.
“Apart from the networking
opportunities and the unique diversity experience,
IE’s program allowed us to interact and learn from Big
Data experts to understand how Big Data is applied in
the real world. It’s been an enriching experience, both
professionally and personally.”
Imagine yourself in a typical IE project team, working with:
Christopher
A software engineer from France
who wants to build innovative
products based on data.
“Getting access and being mento-
red on how to use diverse data
sources to come up with useful business applications
was a rewarding experience.”
Ashley
A Marketing Manager from the US
who wants to learn data science
for business application, as a
new-generation CMO.
“I joined the MBD program to un-
derstand the realms of big data
application for business strategy and innovation. Key
factors for my decision to select IE -- business expertise,
student diversity, and entrepreneurial spirit--have pro-
ven to be key benefits shaping my experience.”
3 Student Profiles
Business Technology Quantitative
You studied and/or are working
inbusiness.Youwanttobecome
an expert in measuring results
and using data analytics to drive
and data to play a critical role
in driving business decisions.
doing quantitative work in
engineering, statistics or social
research. You want to learn
how to measure performance
inanorganizationandbecome
an expert in using analytics to
drive innovation.
/ 13
Industries
Represented
IT, Banking,
Telecommunications,
Financial Services,
Tourism, E-commerce,
Consulting, Healthcare,
Communications,
Education,Technology,
Public Administration,
Energy and Utilities,
Insurance Services, and
Logistics among others.
Academics
Business: Economics, Finance, Marketing,
Business Administration.
Quantitative: Engineering, Statistics,
Mathematics, applied Sciences and Social
Sciences
Technology: Computer Science, IT, among
others.
Class profile
* Class profile 2016
Gender
70% Male
30% Female
Countries represented
Regions
8%
Middle
East
& Africa
23%
Asia Pacific
22%
Latin
America
12%
North
America
34%
Europe
90%
international students
36
nationalities represented

CAREER OPPORTUNITIES
Companies, non-profits and governments are struggling to optimize the performance of their
operations and the quality of their decisions to stay competitive. As a result, there is a large and
growing demand for specialized professionals who can identify, collect, analyze, interpret and
transform data to drive value and innovation.
The Master in Business Analytics & Big Data prepares students for successful careers that involve
the following types of professional activities.
PRIVATE SECTOR
• Business Analytics
• Business Intelligence & IT
• Customer Management and Analytics
• Operations Research
• Market Research
• Talent Analytics
• Financial Analytics
• Management Control
• Advertising and Marketing Effectiveness
• Logistics & Supply Chain Optimization
• Data Analytics Consulting
• Management Consulting
PUBLIC AND NON-PROFIT SECTOR
• Smart Cities Design
• Environmental & Energy Analytics
• Social & Policy Research
• Voting Behavior Analysis
• Policy Effectiveness Analysis
• Social and Community Analysis
• Epidemiology Research
• Public Utilities Optimization
• Human Development
Data Scientist is going
to be one of the 10
toughest job positions
to fill in 2016
Forbes
In North America alone,
companies will need around
1.5 million managers and
analysts with the know-
how to use the analysis of
Big Data to make effective
decisions by 2018.
McKinsey
/ 15
As you graduate, you will be assisted by IE’s Career Management Center, and as alumnus of the
program you will have access to their services throughout your career. The Careers Management
Center provides IE graduates with the skills and tools to successfully manage their careers in a
globalized and increasingly competitive economy.
Data Scientist
Business
Analyst
Business
Intelligence
Consultant
Chief
Data Officer
These are just some of the
exciting roles that you could play
after completing the program:
Data Solutions ArchitectBusiness
Consultant
Big Data Analytics
Manager
Researcher
Analytics
Consultant

YOUR CAREER
The placement possibilites of graduates spreads among several sectors and job functions.
Do not miss the chance to see where the Master in Business Analytics and Big Data can take you!
Career statistics of graduates
Regina Berengolts Nicky Sarof
“The Master in Business Analytics and
Big Data has definitely helped to prepare
me for my current role as a Data Scientist.
While the most practical and useful learning
I gained were the coding capabilities, I also
developed a much more crucial understanding
of what kind of skills, languages, and mindsets
are required in order to be successful
in a data-driven company and how to
obtain them.”
• Now: Lead Data Scientist
at Clear Returns Glasgow,
United Kingdom
• Nationality: Canadian
• Background: Strategic
marketing
“I currently work as a Consultant at Accenture
specializing in Advanced Analytics. I believe
my experience at IE was pivotal in helping me
get to where I am today. The course covered
a broad range of topics which helped me
understand and focus on how I wanted to
position myself for career growth. There were
lots of opportunities to network with leading
professionals in the industry which not only
helped me during my job search but will also
continue to be a great asset as I progress.”
• Now: Advanced Analytics
Consultant at Accenture
Madrid, Spain
• Nationality: Indian
• Background: IT, Business
Analyst
Students Working90%
Situation 3 months after graduation
These are just some of the exciting career tracks of our alumni
OTHER
TECHNOLOGY
MANUFACTURING
CONSULTING
HEALTHCARE
MEDIA&
ENTERT.
6%
12% 11%
22%
17%
39%
Employment by Industry
63% of international mobility
among our students.
Some Employers: Accenture,
Amazon, BBVA, CA Technologies,
Deloitte, EY, IBM, Infosys, McKinsey,
P&G, Telefonica, among others.
/ 17
A world of exciting opportunities
BUSINESS INTELLIGENCECLOUD COMPUTING
CUSTOMER ANALYTICS
RISK ANALYTICS
FRAUD
DETECTION
CUSTOMER INSIGHT
SOCIAL MEDIA ANALYTICS
MARKETING INTELLIGENCE
DATA MODELING
DATA SCIENCE
BUSINESS CONSULTING
TALENT ANALYTICS WEB ANALYTICS
OPERATIONS OPTIMIZATION
You can’t manage
what you don’t measure.

IE EXPERIENCE
CasesDiscussions
Field work
Apply what you learn
IE’s innovative learning methodology
focuses on active-learning using case
studies, multimedia simulators, team
projects, and the most common Big Data
tools used in the industry.
Exercises
Tools
/ 19
IE University and IE Business School are top-ranked schools according to international media:
5th
European
Business School
by Financial Times, 2015
#1 Worldwide
Online MBA
Programs
by Financial Times, 2016
IE University is ranked
No.1 in Spain,
No.12 in Europe in the Global
Employability Survey 2013 by
the International New York
Times.
These are some of the factors critical to your learning experience:
Visit our students blog to learn more about the IE MBD experience http://iembd.tumblr.com/
Speakers and events
that provide you with a rich source of new
ideas and perspectives.
Practical hands-on learning
to work on real life business problems with
industry experts and real clients.
Employment-focused curriculum
designed in conjunction with industry
professionals and based on the needs of
employers.
World-class up-to-date faculty
that include full-time professors from across
IE University and IE Business School, as well as
faculty- practitioners who are working in senior
positions in Business Analytics and Big Data.
Recognition

Join us at IE and you will be part of more than a Masters program. Your learning will go beyond
classroom training, and extend to a rich array of on and off-campus activities, and the cultural and
professional life in the city of Madrid. You will benefit greatly from your international classmates in
the program, from relationships with students in other programs at IE University and IE Business
School, and from your relationships with faculty.
Take part in an unforgettable period of your life in Madrid. The program is taught entirely in
English, and those studying the full-time option will also have the opportunity to learn/improve
their Spanish - the native language of 500 million people worldwide and the world’s second
business language.
The campus for postgraduate masters programs of IE is around 20.000m2
in size, spread across 17
buildings strategically situated in the Barrio de Salamanca district of Madrid, a very well connected
area in the heart of the financial district of the city.
MADRID!
/ 21
Some highlights of Madrid...
TASTE
traditional
tapas: Madrid’s
famous eating
style is tapas!
Small portions of
different spanish
dishes, something
you should try as
soon as you arrive
to Madrid.
GO
on a trip to the
beach: Madrid is
300km from the
sea (1.5 hours by
train, 3 hours by
car). Try Valencia,
Balearic Islands, or
Málaga!
EXPLORE
museums and
culture: Madrid
has three of the
most important
art museums in
the world: The
Prado, with four
thousand works of
art; the Thyssen-
Bornemisza, with
works by Renoir
and Van Eyck; and
the Reina Sofía,
with over 20,000
works from the
20th
century.
ENJOY
Madrid’s social
life: Madrid is
internationally
renowned for
its nightlife, old
cafés, fun bars and
restaurants. It has
one social venue
per 132 people, so
many places to go
and have fun!
EXPERIENCE
flamenco: Spain
is where the
famous music
and dance style
flamenco was
born, take a trip
to Sevilla in the
high-speed train
and watch live
an aunthetic
flamenco show.
TRAVEL
around Europe:
Madrid is located
in a very strategic
and central
location within
Europe, hop on a
flight and reach
any destination in
Europe in just 2-3
hours.
WATCH &
PRACTICE
sports: Attend as
a fan to a Real
Madrid game or
practice any sport
from hiking, to
skiing, to sailing,
Madrid is located
in the center of
Spain, do it all!
FEEL
the sun: Madrid
is the European
capital with the
most sunny days,
here comes the
sun!

ADMISSIONS &
FINANCIAL AID
The objective of the admissions process is to select motivated students with high potential
for success and leadership in their chosen field.
IE’s admissions process is based on the review of your application materials as well as interviews with
our admissions and academic team to ensure a good fit between the program and your preparation
and career interests.
If you have any questions or would like to chat about your career, do not hesitate to contact
us at bigdata.advisor@ie.edu
1. APPLY 2. REVIEW 3. INTERVIEW 4. DECISION
Start your application
process right away
through our online
application system.
Simply go to
www.ie.edu/app and
choose the Master in
Business Analytics and
Big Data.
Our admissions
and academic team
will review your
application and
all accompanying
documents.
If you pass the
review, you will be
invited to interview
with our admissions
and academic staff
(in-person or online).
IE Admissions will
make a final decision
on your application.
T h e a d m i s s i o n s
process is a rolling
process and there
is no deadline for
application for a
particular class.
Admission is valid for
two years.
Applications follow four steps:
/ 23
Admission requirements
The application form provides the Admissions
Committee with important information for
evaluating candidates. In addition to the
completed form. Please enclose the following
documentation in your application package:
• Evidence of completion of a Bachelor
degree (or equivalent) from an accredited
university.
• Official university transcripts (certified
translation into English or Spanish).
• One-page CV or resumé.
• IE Global Admissions Test (you may provide
a GMAT or GRE instead).
• English language certificate for non-native
English speakers (Cambridge Advanced
or Proficiency, TOEFL, IELTS, or Pearson
Academic). A certificate is not required if
you completed an undergraduate degree in
English.
• Photocopy of current passport.
• One passport-size photo.
• Completed application form, including all
supporting documents.
• Two letters of recommendation.
• Application fee 125€ (non-refundable and
payable by credit card or cash).
Get in touch
Have an informal chat
bigdata.advisor@ie.edu
For more information go to
www.ie.edu/bigdata
Apply now at
www.ie.edu/app
Financial Aid
The IE Financial Aid Department currently
offers a range of scholarships and other
financial aid options to help you fund your
studies in the Master in Business Analytics
and Big Data.
Sign up to the next Virtual Information
Session to find out more:
www.ie.edu/financialaid

CHALLENGE THE MISSION
Youwillengageinthreeintensiveteamchallengesthatwillgiveyoupractical,hands-onexperienceworking
directly with industry experts. In each challenge, your team will present its results to a panel of experts.
HANDS-ON CHALLENGES
You will develop and propose a Big Data application or idea and
transformitintoaplanforastart-upbusinessoraninnovationinitiative.
Big Data Startup
The clients will provide your team with real data sets. You will
apply your analytics and Big Data skills to uncover actionable
insights and drive innovation.
Datathon
Your team will be presented with a real world business situation by
IBM. You will work fast to develop a data-driven tool or technology
to improve their business performance.
IBM Watson
Challenge
3 STUDENT PROFILES
and data to be an integral part
of core business decisions.
TECHNOLOGY
working in business. You
want to become an expert
in measuring results and
using data analytics to drive
BUSINESS
You studied and/or are doing
quantitative work in engineering,
statistics or social research. You
want to learn how to measure
performance in an organization
and become an expert in using
analytics to drive innovation.
QUANTITATIVE
Explore your Big Data career options:
email: bigdata.advisor@ie.edu
web: bigdata.ie.edu
In collaboration with
Please Note: The information contained in this brochure is subject to change. IE reserves the right to modify program content, regulations and policies
when deemed appropriate and in the best interest of the IE community. Please contact the program management team should you have any questions.
/ 25
IE’S GLOBAL PRESENCE www.ie.edu/offices
Please do not hesitate to contact the office nearest to you should you need any additional information.
You can also contact us via bigdata.advisor@ie.edu
Europe
europe@ie.edu
France - Paris
france@ie.edu
Germany, Switzerland
& Austria - Munich
dach@ie.edu
Italy, Croatia & Slovenia - Milan
italia@ie.edu
Portugal - Lisbon
portugal@ie.edu
Russia & Ukraine - Moscow
eeca@ie.edu
Spain - Madrid & Segovia
iespain@ie.edu
Turkey - Istanbul
turkey@ie.edu
UK & Ireland - London
uk@ie.edu
North America
USA & Canada
Los Angeles
westcoast@ie.edu
Miami
southusa@ie.edu
New York
northeast@ie.edu
Toronto
canada@ie.edu
Latin America
latam@ie.edu
Argentina & Uruguay -
Buenos Aires
argentina@ie.edu
uruguay@ie.edu
Brazil - Sao Paulo
brasil@ie.edu
Chile - Santiago de Chile
chile@ie.edu
Colombia - Bogota
colombia@ie.edu
centroamerica@ie.edu
Ecuador - Quito
ecuador@ie.edu
Mexico City - Mexico
mexico@ie.edu
Peru, Bolivia & Paraguay - Lima
peru@ie.edu
bolivia@ie.edu
paraguay@ie.edu
Venezuela - Caracas
venezuela@ie.edu
Asia-Pacific
asia-pacific@ie.edu
Australia & New Zealand -
Sydney
australia@ie.edu
China - Shanghai
china@ie.edu
India & South Asia - Mumbai
india@ie.edu
Japan - Tokyo
japan@ie.edu
Singapore & Southeast Asia -
Singapore
singapore@ie.edu
southeastasia@ie.edu
South Korea - Seoul
korea@ie.edu
Middle East/Africa
mea@ie.edu
Saudi Arabia - Jeddah
saudi@ie.edu
UAE, Qatar, Bahrain, Kuwait,
Iran & Oman - Dubai
uae@ie.edu
Nigeria - Lagos
nigeria@ie.edu
Please Note: The information contained in this brochure is subject to change. IE reserves the right to modify program content, regulations and policies when
deemed appropriate and in the best interest of the IE community. Please contact the program management team should you have any queries.
OTHER WAYS TO GET IN TOUCH:ADMISSIONS DEPARTMENT
María de Molina 11
Madrid, Spain
bigdata.advisor@ie.edu
T: + 34 915 689 610
FROM OUR DEAN
AND DIRECTOR…
The business world is facing both the challenges and opportunities posed
by the massive growth in the availability of data that is without precedent
in history. A study by IBM shows that that 90% of the existing information
in the world today has been generated within the last few years alone,
and this flood of data is growing exponentially. Big data technology and
advanced analytics have the potential to revolutionize the way organizations
manage their operations and make critical decisions. Corporations, local
and national governments, and non-profits all stand to benefit enormously
from a digital transformation of the way they carry out their work. In fact,
71% of CEOs view analytics as the primary source of competitive advantage
for their enterprises in the coming years.
These opportunities exist, but to capture them organizations need
professionals who are trained to turn opportunity into reality. And by all
measures, the demand for such professionals is far ahead of the supply. At
the time we wrote this letter, we had just spoken with an executive at global
corporation in need of hiring 200 Data Scientists and whose recruiters were
only able to find 20. Startups and small companies are facing the same
challenge in identifying and attracting big data and analytics professionals.
For companies, this shortage of data-driven professionals presents a difficult
challenge. For our School of Human Sciences and Technology it represents a
wonderful opportunity that is aligned with our overall mission: to train the
next generation of multidisciplinary technology professionals who can be
the drivers of technological and data-centered innovation that organizations
around the world so desperately need.
During the intensive months of our Master in Business Analytics & Big Data,
we teach our students how to work fluidly within the big data ecosystem,
how to analyze large volumes of structured and unstructured data, how
to make analytics happen at high velocity, and perhaps most critically we
train our students to use analytics to drive innovation across all areas of a
business and in diverse industries.
Our Master’s program is designed to be hands-on and practical across all
of the stages of what well-trained Data Scientists do: defining the business
use-case, deciding what data should be collected and how it should be
stored, applying the appropriate analytics to address the target use-case,
and interpreting and presenting the results to drive business decisions.
Our students also learn through real-world business cases how leading
organizations are using big data and analytics to transform their businesses.
If you are ready to become part of the next generation of data-driven
professionals that will redefine business, we invite you to apply to
our program.
Juan José Casado
Academic Director, Master
in Business Analytics
& Big Data
Lee Newman
Dean, IE School of Human
Sciences and Technology

www.ie.edu/bigdata
December2016
FOLLOW US
Master in
BUSINESS ANALYTICS
& BIG DATA

Big_Data

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