The document discusses big data issues, challenges, tools and good practices. It defines big data as large amounts of data from various sources that requires new technologies to extract value. Common big data properties include volume, velocity, variety and value. Hadoop is presented as an important tool for big data, using a distributed file system and MapReduce framework to process large datasets in parallel across clusters of servers. Good practices for big data include creating data dimensions, integrating structured and unstructured data, and improving data quality.