This document discusses load balancing in cloud computing. It begins by defining cloud computing and some of its key characteristics like broad network access, rapid elasticity, and pay-as-you-go pricing. It then discusses how load balancing can improve performance in distributed cloud environments by redistributing load, improving response times, and better utilizing resources. The document outlines different load balancing techniques like virtual machine migration and throttled load balancing using a load balancer, virtual machines, and a data center controller. It also proposes a trust and reliability based algorithm that prioritizes data centers for load balancing based on calculated trust values that consider factors like initialization time, machine performance, and fault rates.