Bikroy.com presentation
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Bikroy.com is a Sweden-based classifieds website launched in 2012 that allows free posting of ads for items like cars, property, electronics, and jobs. It uses a database and PHP/MySQL to store and communicate ad information. Bikroy.com has grown through offering category browsing, optional signups, mobile and web access, Google AdSense banner ads, Android/iOS apps, job postings, and social media engagement. It currently ranks highly in Bangladesh and is worth an estimated $47 million with many daily users and page views, demonstrating its success in reaching the growth stage of its product lifecycle.
Bikroy.com presentation
- 1. Business case presentation on Bikroy.com: An outstanding growth achiever in PLC Presented by: Name Reg. No. Md. Jayed Husain 2012731011 Abida Sultana 2012731012 Joni Lal Deb 2012731019 Chapa chakraborty 2012731036 Drishty Saha 2012731035 Dipta Kaushik Somaddar 2012731067
- 2. About Bikroy.com • Sweden based C2C e-commerce site launched in 2012 • Site for classified advertisement of new or second-hand products or services • advertisements for cars and vehicles, property, electronics, home appliances and personal items, sport and hobby items, and jobs. • Free private or individual ads posting facility. • Above 50 ads posting category • Review of posted ads by bikroy.com officials
- 3. Bikroy.com’s information system Database system: • store pricing, description, images and details of the number of each products and services. • PHP (a programming script) and MySQL are used to communicate between the website and the database management system TCP/IP: • In networking TCP/IP is a protocol used to transfer data and information over a network such as the internet. • The IP address of bikroy.com 104.16.32.191.
- 4. Attainment of growth stage Different IS based features: • Category based browsing facility: electronics, cars & vehicles, property, clothing health & beauty, pets & animals, business, services, education, job circular, food & agriculture, hobby, sports & kids, home & garden • Banner advertisement: A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. Bikroy.com gains huge amount of profit from different types of banner advertisement. They are__ • Leader-board • Skyscraper • Large mobile banner • Square Banner ad
- 5. Attainment of growth stage • Optional sign up facility: • Free browsing facility Any person can post ads without signing up or getting registered Through mobile operator robi and internet.org platform, anybody can browse bikroy.com with free of charge • Mobile & web access facility: Anybody from different regions of the country can access the website from their mobile & personal computer Different IS based features:
- 6. Attainment of growth stage Different IS based features • Google AdSense: Google adSense is a cost per click advertising program. Alllows publishers to insert small amount of HTML into the sites Google adSense in bikoy.com uses matched content with category. . Google adSense is a information technology based platform by which bikroy.com post different big companies ads in exchange for money.
- 7. • Example of Google adSense: If Car & vehicles category of bikroy.com shows the ads of china motors web links then it will be Google AdSense. Smartphone application for android & iOS • It gives thousands of local ads by touching the mobile screen. • All categories are combined into the app & it has also save your favourite ads & data saving mode option. • Free download & install app for iOS & android OS users • 11,019 people has reviewed it as 5 star app. • By Introducing this IS based platform, Bikroy.com has reached all the smartphone users of Bangladesh.
- 8. Featuring Job vacancies like job portal • Bikroy.com is featuring global & domestic job and working opportunities by their site. More customer interaction by Social media engagement: • Social media is the big information platform to get known about customer’s expectations & comments. • Bikroy.com easily goes to there targeted young generation customer by using this social media platform of IS. • Bikroy.com have taken the facility of IS to show-up the different products & their detail in social media’s home pages Attainment of growth stage
- 9. Current overall position of Bikroy.com in growth stage of their PLC • Current Alexa world ranking of bikroy.com is 5074 & in Bangladesh its rank is 20 • Worth of bikroy.com web is around $47million • 7,19,705 unique visitors and 1,133,150 page views daily