LBASense for Apps Developers
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The document outlines smart solutions for optimizing urban environments through geospatial and temporal analysis, focusing on performance monitoring and mobility patterns in cities like Singapore. It emphasizes the importance of using real activity data to evaluate conversion and penetration rates, enhancing marketing strategies and customer interaction through a network of mobile sensors and APIs. Additionally, it details the technical framework and data analytics capabilities provided by the lbasense platform for businesses to track visitor engagement and behavior.
LBASense for Apps Developers
- 2. What do we do BASED ON GEOSPATIAL/TEMPORAL ANALYSIS: - PERFORMANCE MONITORING - CITY WIDE MOBILITY PATTERNS - FACILITATE NEW MARKETING CHANNELS
- 3. Singapore – Orchard Road Shopping area traffic lows during Christmas and New Year. © BIMAR Pte. Ltd.
- 4. Singapore – Chinese New Year (CNY) Drastic low in activity in Orchard Road during Chinese New Year 31st Jan – 1st Feb 2014 © BIMAR Pte. Ltd.
- 5. Competitive analysis No more estimations! Back your performance evaluation on real activity figures during relevant periods. Analyse your revenues and contrast with activity data on different sites. © BIMAR Pte. Ltd.
- 6. What can we do for you ? - CONVERSION RATE EVALUATION PENETRATION RATE EVALUATION ENHANCED MARKETING CHANNELS BUSINESS ANALYTICS
- 7. Conversion Rate The customer search for specific business / product nearby. The customer view multiple potential providers . A day after the customer visit one of those businesses LBASense will identify the conversion of search to visit in shop And differentiate between “no deal” to “deal lost” © BIMAR Pte. Ltd.
- 8. Penetration Rate How many of the visitors of my shop are using my application ? © BIMAR Pte. Ltd.
- 9. Interaction with the customers Integrate the power of LBAsense network on your Mobile Application through our development APIs - Receive push notifications when customers are nearby - Retrieve customer profile details - Decide best fitting content to push © BIMAR Pte. Ltd.
- 10. Business Analytics Resellers Unique Data Analytic Information Data: - Ratio between application users/non application users - Number of visitors vs. number of passers - Duration of visits within a site - Revisit patterns - Percentage of tourist Exploit this data and adjust it to your customer needs © BIMAR Pte. Ltd.
- 11. How Does It Works ?
- 12. What is LBASense ? Network of long range and short range mobile phones sensors is currently covering large part of Singapore Short range sensors should be deployed at the customers / other point of interest An API provides application developers with easy method to value added analytics © BIMAR Pte. Ltd.
- 13. Architecture MOBILE APP LBASENSE BACKEND WORKFLOW register sends appropriate customized content Application Backend © BIMAR Pte. Ltd. notifies discovers ANALYTICAL PLATFORM
- 14. Registration Call (Code) START RECEIVING DATA CALL https://api.realtime.lbasense.com/UpdatePushService?action=start *User/pass Credentials. *receiverURL Client web service endpoint where LBAsense pushes will be received. *interval Frequency of situation snapshots sent by the LBA server. Default 10 seconds. receiverAuthParams Whenever client web service requires login credentials for access, these have to be provided by this parameter. ADDITIONAL FILTERING PARAMETERS minDuration Limit visitor pushed data to visitors that have spent a certain amount of time on site. In seconds. maxDuration Limit visitor pushed data to those visitors that have spent less than a certain amount of time on site. In seconds. positionsOnly A specific visitor population type to receive only. (0) is a normal visitor Population_type (0) is a normal visitor (2) is a router of network device (3) as a registered visitor (4) is for staff. By default all types are received. regionsOnly Depends on infrastructure. If there are several region deployments by default figures for them all will be pushed. region To specify region to push info. © BIMAR Pte. Ltd.
- 15. Backend Notification Data are sent as situational picture snapshot. The data is encoded in JSON as an array of ‘visitor’s. Examples: - Each {visitor} entity is set out as follows: © BIMAR Pte. Ltd.
- 16. Online Dashboard DEMO © BIMAR Pte. Ltd.
- 17. CONTACT E-mail Social Media @Bimar_SG, +BimarSgAsia Phone +65 8229 5536 Website www.bimar.com.sg Address © BIMAR Pte. Ltd. info@bimar.com.sg 21 Science Park Road, #02-03, The Aquarius - Science Park II Singapore 117628