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Evolving Medical
Device Regulation:
US and EU Markets
        Orna Oz, PhD
 BioMedical Strategy (2004) Ltd
 Clinical & Regulatory Affairs Group

                               September 2011
Medical Product

                Technological
                  Solution
                                    Market
Medical Need                       Analysis



                                 Regulatory
                                 R   l t
Patentability     Scientific
                  Evidence           &

                                Reimbursement

                  Funding




                                          September 2011
Main Target Markets
             g

EU                   USA




                      September 2011
Medical Device
                  Definition
                  D fi i i
• an instrument apparatus … implant in
     instrument, apparatus,      implant,
  vitro reagent, or other similar or related
  article,
  article including a component part or
                                  part,
  accessory
• Used for the diagnosis treatment or prevention of
                diagnosis,
  disease or condition
   and that
• Affects the structure or function of the body
• Does not achieve its function through chemical
  action
• Is not metabolized to achieve effect

                                          September 2011
Medical Device
   Examples
   E    l




                 September 2011
US Market
Food D
F d & Drug Ad i i t ti
           Administration




           FDA/CDRH

      Ensuring that medical
              g
     devices are “reasonably”
        safe and effective

                                September 2011
Food & Drug Administration




                     September 2011
Product Life Cycle
               Premarket Phase




Regulatory Strategy


          Pre IDE




                      Quality Assurance




                                          September 2011
Regulatory Strategy
    •   Intended use & Indications for use (Claim)
    •   Regulatory Classification
    •   Proposed pre-clinical Testing
    •   Clinical Strategy (pre and post market)



•Re-assess intended use and/or indications for use
•Re-assess technological (engineering) approach and R&D plan
•Re-assess business plan – designated product, timelines and
 budget


                    Alternative approaches
                                                     September 2011
Regulatory Strategy
         g      y       gy
                            Proof of Concept

        US                                 EU
             Regulatory Pathway            Finalize discussion with Notified
                                gy
             and Clinical Strategy                body for Strategy
Pre-
IDE

                                      Verification &




                                                                           Quality System
                                                                           Q
                                      Validation Plan



                    Poolability
                                              Clinical Study
                                                  (OUS)

                IDE Clinical Study
                  (US and OUS)
IDE
                                                CE Mark
               510(k) Clearance/PMA
                      Approval

                                                                   September 2011
Regulatory Implications of Claim
                   SPECIFICITY LEVEL

1. Identification of function          Tool Claim
2. Identification of tissue type
   an organ system or
                                       (higher clinical
   Identification of a specific           evidence))
   organ
3. Identification of a particular
   disease or target population
4. Identification of an effect on
   clinical outcome
                                       Clinical Claim

                                           September 2011
Regulatory Implications of Claim
                SPECIFICITY LEVEL

    Tool vs. Clinical – Cardiac Pacing Devices
Tool:
The Frontier Biventricular Cardiac Pacing System is
indicated for maintaining synchrony of the left and
right ventricles in patients who…….

Clinical:
Cli i l
The InSync model 8040 pulse generator is indicated for
the reduction of the symptoms of moderate to severe
heart failure (NYHA Functional III or IV) in those
patients who…….

                                          September 2011
Claim / Intended Use
   GENERAL VS. SPECIFIC INTENDED USE
The claim(s) for a device can be general or specific.
When deciding the claims for the device it is
important t consider not only th marketing goals
i     t t to      id     t l the       k ti        l
but also the regulatory process.

Examples of General vs. Specific Use:
   Skin resurfacing vs. Wrinkle removal
                    vs
   Evaluation of soft tissue vs. Aid in differentiation of
   benign from malignant breast lesions
       g            g
   Cut/coagulate soft tissue vs. Photorefractive
   keratectomy (PRK) for myopia

                                              September 2011
Claim / Intended Use
GENERAL VS. SPECIFIC INTENDED USE




                            September 2011
Classification
              Determination of Ri k
              D t   i ti     f Risk
              User/Pt               g
                                Mitigation




Environment              RISK                Generic
                                              type




         Circumstances          Claim



                                             September 2011
Classification
Medical devices are divided into three regulatory classes based on the risk
and level of control necessary to assure their safety and
effectiveness.
 ff ti

                                               Risk Level


•Exempt – Class I & II (SE)                            Low
                               De Novo (NSE)
•510(k) – Class I, II (SE)



•PMA – Class III              HDE                       High




                                                          September 2011
Regulatory Routes
         510(k) vs. PMA
510(k) devices must only demonstrate that
there are as safe and as effective as similar
 h              f     d     ff i       i il
device/s (predicates) already marketed SE
determination       Challenging the IP
portfolio

PMA devices must demonstrate, on their
own merit, safety and effectiveness
through valid scientific evidence
Regulation poses less risks to IP
portfolio
    tf li
                                   September 2011
Clinical Arena
             SR vs. NSR Devices
For the purpose of clinical investigation

Significant Risk ( ) – presents a p
  g              (SR) p           potential for serious
risk to the health safety, or welfare of a subject…
Is for a use of substantial importance in diagnosing, curing,
mitigating, or treating disease……
Non SR (NSR) – do not pose a significant risk to the
human subjects.

• SR devices undergo FDA approval (IDE) prior to
  initiating clinical investigations in the US

• Relevant to 510(k) and PMA classified devices
                                                   September 2011
CDRH’s Risk Based Paradigm
                         g

Class I



                      Class II




          Class III
                                 September 2011
510(k)
        SE Determination
A device is substantially equivalent if, in comparison
to a legally marketed device it:
has the same intended use; AND
has the same technological characteristics as the legally
marketed device,
      OR
has different technological characteristics, and
submitted information does not raise new questions of
safety and effectiveness, and it demonstrates that the
device is as safe and as effective as the legally marketed
device.
d i
                                               September 2011
510(k)
                         SE D t
                            Determination
                                   i ti




Ref: 2010 RAPS Annual Conference, Christy Foreman, Acting Director, Office of Device Evaluation, FDA


                                                                                  September 2011
510(k)
                         SE D t
                            Determination
                                   i ti




Ref: 2010 RAPS Annual Conference, Christy Foreman, Acting Director, Office of Device Evaluation, FDA


                                                                                  September 2011
510(k)
                         SE D
                            Determination
                                   i  i




Ref: 2010 RAPS Annual Conference, Christy Foreman, Acting Director, Office of Device Evaluation, FDA


                                                                                  September 2011
510(k)
                         SE D t
                            Determination
                                   i ti




Ref: 2010 RAPS Annual Conference, Christy Foreman, Acting Director, Office of Device Evaluation, FDA


                                                                                  September 2011
Evaluation of the 510(k) Program
                     ( )    g
 • 2009: The FDA turned to the IOM to review the 510(k)
 process and recommend on action it
           d         d      ti   items

 • 2011: The IOM most critical comments:
    • Th current 510(k) process i fl
      The                (k)         is flawed b
                                             d based on i legislative
                                                   d    its l i l i
      foundation.
    • Rather than continuing to modify the 35-year-old 510(k) process,
      the IOM concludes that the FDA’s finite resources would be better
                                   FDA s
      invested in developing an integrated premarket and postmarket
      regulatory framework that provides a reasonable assurance of
      safety and effectiveness throughout the device life cycle.
    •Jeffrey Sh
     J ff      Shuren, M D di
                         M.D., director of the CDRH “
                                          f h CDRH: “…..FDA b li
                                                           FDA believes that
                                                                         h
      the 510(k) process should not be eliminated but we are open to
      additional proposals and approaches for continued improvement
      of our device review programs…….. Any major modifications made
      to the agency’s premarket review programs should be based on
      sound science and through thoughtful and transparent
      discussion….”


                                                                September 2011
Device Approval in Europe
       CE M ki
          Marking




                    September 2011
Relevant Authorities

• Member State of the European Union is any one of the 27
  sovereign states that have acceded to the European Union
  (EU)
• Competent Authority has the authority to act on behalf of
  the government of the Member State to ensure that the
  requirements of the Medical Device Directives are transposed
  into National Law and are applied
• The Notified Body (NB) is a private, commercial testing
  laboratory or certification organization approved by the
            y                   g           pp         y
  Competent Authority in the Member State in which they
  have their head-office to carry out some or all of the
  Conformity Assessment procedures in the medical device
  directives.



                                                  September 2011
EC Directives
• Medical Devices are regulated by the EC
  Directives:
   – the Active Implantable Medical Device (AIMD) Directive -
     90/385/EEC
   – the Medical Device Directive (MDD) 93/42/EEC

   – the In Vitro Diagnostic Device Directive (IVD) - 98/79/EC.
      h I Vi      Di      i D i Di        i             / /EC
   – AIMD and MDD are now governed b the Amended Directive
     2007/47/EC
• Medical devices may be classified (risk based) as
  Class I, Class IIa, IIb and III
• MEDDEV guidance documents


                                                        September 2011
Assessment Route
• Within the scope of which Directive?
• Classification (The classification rules are based
  on different criteria such as the duration of contact
  with the patient, the degree of invasiveness and the
  part of the body affected by the use of the device).
• Conformity Assessment Route (design and
  manufacturing inspections, manufacturing ONLY,
  etc.)
   t )
• Technical File (Contains all the relevant
  information to demonstrate that the product meets
  the Essential Requirements of the Directive)


                                           September 2011
Meeting the Regulatory
     Authorities




                   September 2011
Pre Ruling
FDA
• Pre IDE
  – Regulatory strategy: regulatory classification,
    test plan (
         p    (bench test methodologies animal
                                     g
    studies), clinical strategy
  – Prior to expanding clinical trials from feasibility
    to pivotal phase


Notified Body (NB)
  – Introductory meeting followed by discussions,
     and pre agreement on proposed regulatory plan
             agreement,
     (mainly testing, animal data, clinical
     evaluation)

                                            September 2011
Clinical Evidence




                    September 2011
The Key to Market Penetration
      y
A breakthrough technology is great but does not
ensure
ens re market s ccess
              success

Regulatory approvals are meaningful milestones

     •In creating value for strategic agreements
      and funding
     •In entrance to the market

Clinical evidence (data) is the leading force
to successful market penetration and
positioning

                                       September 2011
Clinical Strategy
         Need for premarket clinical data?
US (FDA):
• Yes - for a PMA route
• No and Yes – for a 510(k) route
EU:
• Yes – Clinical evaluation (MEDDEV 2.7.1)
   (1) Clinical data (study/ies, experience) OR
   (2) Controlled systematic literature review of data reported
      on equivalent devices OR
            i l     d i
   (3) a combination of (1) and (2)


                                                   September 2011
Clinical Strategy
                               MEDDEV 2 7 1
                                      2.7.1
           Stage 1*                                        Stage 2

Identify clinical data from                    Appraisal of individual data sets
                                              • Suitability
• Literature searching &/or
• Clinical experience &/or                    • Contribution of performance
• Clinical investigation                        and safety



Generate new or additional
      clinical data

              N
              O

     Is clinical evidence
                                                            Stage 3
       sufficient to be
       able to declare                        Analysis of relevant data
      conformity with                         • Strength of overall evidence
       relevant ERs ?                         • Conclusions about performance
                                                and safety
             Y
             E
             S
 Produce clinical evaluation
           report


                                                              September 2011
Clinical Strategy
               gy
                   Post-market
                   Post market



.
    .
        .
Study # 3


Study #2



    FIM


            Investigational/pre-market


                       September 2011
Hierarchy of Medical
                    Scientific Evidence
                    S i tifi E id


                                               Randomized
                                                Controlled
                                                  Trial
                                                  T i l

                                         Observational Trial
                                            Case-control
                                            Case control
                                              Cohort

                                          Descriptive study
                                                p         y
                                        Physiologic study Case
                                        series Expert opinion
Ref: 2010 ICI Meeting, Andrew Farb MD Interventional Cardiology Devices Branch, Office of Device Evaluation
              Meeting         Farb, MD,                                 Branch


                                                                                  September 2011
September 2011
Some Common Pitfalls
• Bad study design

• Inappropriate selection of sites and/or investigators

• Incomplete and/or inappropriate study management
  tools (procedures, logs CRFs…)

• Using under-qualified clinical research personnel
  ( p
  (sponsor and/or site)
                      )

• Poor compliance with GCP– not only necessary for
  regulatory reasons b also to reduce the company’s
       l              but l       d      h           ’
  risk from potential adverse publicity and lawsuits

                                            September 2011
Site Selection
    IP
                                          Laws of
                                          Country
Costs
                                              Scientific
                                              Publications
Location /
Market
                                              Availability


Personnel &
Facilities                                    Regulatory


              Expected subjects eligibility
                       subjects-
                                              September 2011
Investigator Selection




Opinion Leader   Availability




                                September 2011
In Summary
   C
   Clinical & Regulatory Affairs is
        ca      g ato y     a s s
    about claiming and branding
It is the umbrella that covers the Company
act v t es o early development through
activities from ea y deve op e t t oug
market approval and up to post-marketing
ac v es expediting market pe e a o
activities in e pe    g a e penetration

Strategic planning is the key role for
       g p       g          y
  a least burdensome and valuable
           marketing route
                                    September 2011
Thank You!!!



Moshe Aviv Tower, 34th, Floor
7 Jabotinsky Street, Ramat Gan
E-mail: biomedical@ebms.co.il
Tel: 03-6123281




                                 September 2011

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BioMedical Strategy - Regulatory Presentation

  • 1. Evolving Medical Device Regulation: US and EU Markets Orna Oz, PhD BioMedical Strategy (2004) Ltd Clinical & Regulatory Affairs Group September 2011
  • 2. Medical Product Technological Solution Market Medical Need Analysis Regulatory R l t Patentability Scientific Evidence & Reimbursement Funding September 2011
  • 3. Main Target Markets g EU USA September 2011
  • 4. Medical Device Definition D fi i i • an instrument apparatus … implant in instrument, apparatus, implant, vitro reagent, or other similar or related article, article including a component part or part, accessory • Used for the diagnosis treatment or prevention of diagnosis, disease or condition and that • Affects the structure or function of the body • Does not achieve its function through chemical action • Is not metabolized to achieve effect September 2011
  • 5. Medical Device Examples E l September 2011
  • 6. US Market Food D F d & Drug Ad i i t ti Administration FDA/CDRH Ensuring that medical g devices are “reasonably” safe and effective September 2011
  • 7. Food & Drug Administration September 2011
  • 8. Product Life Cycle Premarket Phase Regulatory Strategy Pre IDE Quality Assurance September 2011
  • 9. Regulatory Strategy • Intended use & Indications for use (Claim) • Regulatory Classification • Proposed pre-clinical Testing • Clinical Strategy (pre and post market) •Re-assess intended use and/or indications for use •Re-assess technological (engineering) approach and R&D plan •Re-assess business plan – designated product, timelines and budget Alternative approaches September 2011
  • 10. Regulatory Strategy g y gy Proof of Concept US EU Regulatory Pathway Finalize discussion with Notified gy and Clinical Strategy body for Strategy Pre- IDE Verification & Quality System Q Validation Plan Poolability Clinical Study (OUS) IDE Clinical Study (US and OUS) IDE CE Mark 510(k) Clearance/PMA Approval September 2011
  • 11. Regulatory Implications of Claim SPECIFICITY LEVEL 1. Identification of function Tool Claim 2. Identification of tissue type an organ system or (higher clinical Identification of a specific evidence)) organ 3. Identification of a particular disease or target population 4. Identification of an effect on clinical outcome Clinical Claim September 2011
  • 12. Regulatory Implications of Claim SPECIFICITY LEVEL Tool vs. Clinical – Cardiac Pacing Devices Tool: The Frontier Biventricular Cardiac Pacing System is indicated for maintaining synchrony of the left and right ventricles in patients who……. Clinical: Cli i l The InSync model 8040 pulse generator is indicated for the reduction of the symptoms of moderate to severe heart failure (NYHA Functional III or IV) in those patients who……. September 2011
  • 13. Claim / Intended Use GENERAL VS. SPECIFIC INTENDED USE The claim(s) for a device can be general or specific. When deciding the claims for the device it is important t consider not only th marketing goals i t t to id t l the k ti l but also the regulatory process. Examples of General vs. Specific Use: Skin resurfacing vs. Wrinkle removal vs Evaluation of soft tissue vs. Aid in differentiation of benign from malignant breast lesions g g Cut/coagulate soft tissue vs. Photorefractive keratectomy (PRK) for myopia September 2011
  • 14. Claim / Intended Use GENERAL VS. SPECIFIC INTENDED USE September 2011
  • 15. Classification Determination of Ri k D t i ti f Risk User/Pt g Mitigation Environment RISK Generic type Circumstances Claim September 2011
  • 16. Classification Medical devices are divided into three regulatory classes based on the risk and level of control necessary to assure their safety and effectiveness. ff ti Risk Level •Exempt – Class I & II (SE) Low De Novo (NSE) •510(k) – Class I, II (SE) •PMA – Class III HDE High September 2011
  • 17. Regulatory Routes 510(k) vs. PMA 510(k) devices must only demonstrate that there are as safe and as effective as similar h f d ff i i il device/s (predicates) already marketed SE determination Challenging the IP portfolio PMA devices must demonstrate, on their own merit, safety and effectiveness through valid scientific evidence Regulation poses less risks to IP portfolio tf li September 2011
  • 18. Clinical Arena SR vs. NSR Devices For the purpose of clinical investigation Significant Risk ( ) – presents a p g (SR) p potential for serious risk to the health safety, or welfare of a subject… Is for a use of substantial importance in diagnosing, curing, mitigating, or treating disease…… Non SR (NSR) – do not pose a significant risk to the human subjects. • SR devices undergo FDA approval (IDE) prior to initiating clinical investigations in the US • Relevant to 510(k) and PMA classified devices September 2011
  • 19. CDRH’s Risk Based Paradigm g Class I Class II Class III September 2011
  • 20. 510(k) SE Determination A device is substantially equivalent if, in comparison to a legally marketed device it: has the same intended use; AND has the same technological characteristics as the legally marketed device, OR has different technological characteristics, and submitted information does not raise new questions of safety and effectiveness, and it demonstrates that the device is as safe and as effective as the legally marketed device. d i September 2011
  • 21. 510(k) SE D t Determination i ti Ref: 2010 RAPS Annual Conference, Christy Foreman, Acting Director, Office of Device Evaluation, FDA September 2011
  • 22. 510(k) SE D t Determination i ti Ref: 2010 RAPS Annual Conference, Christy Foreman, Acting Director, Office of Device Evaluation, FDA September 2011
  • 23. 510(k) SE D Determination i i Ref: 2010 RAPS Annual Conference, Christy Foreman, Acting Director, Office of Device Evaluation, FDA September 2011
  • 24. 510(k) SE D t Determination i ti Ref: 2010 RAPS Annual Conference, Christy Foreman, Acting Director, Office of Device Evaluation, FDA September 2011
  • 25. Evaluation of the 510(k) Program ( ) g • 2009: The FDA turned to the IOM to review the 510(k) process and recommend on action it d d ti items • 2011: The IOM most critical comments: • Th current 510(k) process i fl The (k) is flawed b d based on i legislative d its l i l i foundation. • Rather than continuing to modify the 35-year-old 510(k) process, the IOM concludes that the FDA’s finite resources would be better FDA s invested in developing an integrated premarket and postmarket regulatory framework that provides a reasonable assurance of safety and effectiveness throughout the device life cycle. •Jeffrey Sh J ff Shuren, M D di M.D., director of the CDRH “ f h CDRH: “…..FDA b li FDA believes that h the 510(k) process should not be eliminated but we are open to additional proposals and approaches for continued improvement of our device review programs…….. Any major modifications made to the agency’s premarket review programs should be based on sound science and through thoughtful and transparent discussion….” September 2011
  • 26. Device Approval in Europe CE M ki Marking September 2011
  • 27. Relevant Authorities • Member State of the European Union is any one of the 27 sovereign states that have acceded to the European Union (EU) • Competent Authority has the authority to act on behalf of the government of the Member State to ensure that the requirements of the Medical Device Directives are transposed into National Law and are applied • The Notified Body (NB) is a private, commercial testing laboratory or certification organization approved by the y g pp y Competent Authority in the Member State in which they have their head-office to carry out some or all of the Conformity Assessment procedures in the medical device directives. September 2011
  • 28. EC Directives • Medical Devices are regulated by the EC Directives: – the Active Implantable Medical Device (AIMD) Directive - 90/385/EEC – the Medical Device Directive (MDD) 93/42/EEC – the In Vitro Diagnostic Device Directive (IVD) - 98/79/EC. h I Vi Di i D i Di i / /EC – AIMD and MDD are now governed b the Amended Directive 2007/47/EC • Medical devices may be classified (risk based) as Class I, Class IIa, IIb and III • MEDDEV guidance documents September 2011
  • 29. Assessment Route • Within the scope of which Directive? • Classification (The classification rules are based on different criteria such as the duration of contact with the patient, the degree of invasiveness and the part of the body affected by the use of the device). • Conformity Assessment Route (design and manufacturing inspections, manufacturing ONLY, etc.) t ) • Technical File (Contains all the relevant information to demonstrate that the product meets the Essential Requirements of the Directive) September 2011
  • 30. Meeting the Regulatory Authorities September 2011
  • 31. Pre Ruling FDA • Pre IDE – Regulatory strategy: regulatory classification, test plan ( p (bench test methodologies animal g studies), clinical strategy – Prior to expanding clinical trials from feasibility to pivotal phase Notified Body (NB) – Introductory meeting followed by discussions, and pre agreement on proposed regulatory plan agreement, (mainly testing, animal data, clinical evaluation) September 2011
  • 32. Clinical Evidence September 2011
  • 33. The Key to Market Penetration y A breakthrough technology is great but does not ensure ens re market s ccess success Regulatory approvals are meaningful milestones •In creating value for strategic agreements and funding •In entrance to the market Clinical evidence (data) is the leading force to successful market penetration and positioning September 2011
  • 34. Clinical Strategy Need for premarket clinical data? US (FDA): • Yes - for a PMA route • No and Yes – for a 510(k) route EU: • Yes – Clinical evaluation (MEDDEV 2.7.1) (1) Clinical data (study/ies, experience) OR (2) Controlled systematic literature review of data reported on equivalent devices OR i l d i (3) a combination of (1) and (2) September 2011
  • 35. Clinical Strategy MEDDEV 2 7 1 2.7.1 Stage 1* Stage 2 Identify clinical data from Appraisal of individual data sets • Suitability • Literature searching &/or • Clinical experience &/or • Contribution of performance • Clinical investigation and safety Generate new or additional clinical data N O Is clinical evidence Stage 3 sufficient to be able to declare Analysis of relevant data conformity with • Strength of overall evidence relevant ERs ? • Conclusions about performance and safety Y E S Produce clinical evaluation report September 2011
  • 36. Clinical Strategy gy Post-market Post market . . . Study # 3 Study #2 FIM Investigational/pre-market September 2011
  • 37. Hierarchy of Medical Scientific Evidence S i tifi E id Randomized Controlled Trial T i l Observational Trial Case-control Case control Cohort Descriptive study p y Physiologic study Case series Expert opinion Ref: 2010 ICI Meeting, Andrew Farb MD Interventional Cardiology Devices Branch, Office of Device Evaluation Meeting Farb, MD, Branch September 2011
  • 39. Some Common Pitfalls • Bad study design • Inappropriate selection of sites and/or investigators • Incomplete and/or inappropriate study management tools (procedures, logs CRFs…) • Using under-qualified clinical research personnel ( p (sponsor and/or site) ) • Poor compliance with GCP– not only necessary for regulatory reasons b also to reduce the company’s l but l d h ’ risk from potential adverse publicity and lawsuits September 2011
  • 40. Site Selection IP Laws of Country Costs Scientific Publications Location / Market Availability Personnel & Facilities Regulatory Expected subjects eligibility subjects- September 2011
  • 41. Investigator Selection Opinion Leader Availability September 2011
  • 42. In Summary C Clinical & Regulatory Affairs is ca g ato y a s s about claiming and branding It is the umbrella that covers the Company act v t es o early development through activities from ea y deve op e t t oug market approval and up to post-marketing ac v es expediting market pe e a o activities in e pe g a e penetration Strategic planning is the key role for g p g y a least burdensome and valuable marketing route September 2011
  • 43. Thank You!!! Moshe Aviv Tower, 34th, Floor 7 Jabotinsky Street, Ramat Gan E-mail: biomedical@ebms.co.il Tel: 03-6123281 September 2011