Ble beacons-and-applications
Download as PPTX, PDF0 likes189 views
Beacons use Bluetooth signals to transmit location data to nearby smartphones. This allows apps to push notifications with location-specific offers, product information, or other content to improve the customer experience. Cloud software stores beacon data and user profiles to determine the appropriate notification based on a customer's location and shopping history within a store. Beacon solutions can enable indoor navigation, proximity marketing, analytics on customer foot traffic, and notifications through the Physical Web to interact with customers.
Ble beacons-and-applications
- 2. How Beacons Work Each Bluetooth Low Energy beacon transmits a small packet of data at a defined frequency. Data packet may contain some IDs or URLs. ID BLE enabled smartphones scan for these signals. When a smartphone finds a beacon around, it can push a notification on the user’s phone and/or open a Screen/product info in the associated app For example, when you walk up to the handbags aisle, it can show up the details of the bag on offer based on your shopping history and your current location in the store Cloud software stores the beacon repository and based on the customer’s location and preferences decides on the notification or content to be delivered on their smartphones
- 3. Beacon Solutions Indoor Navigation & Tracking Proximity Marketing & Push Notifications Heat Maps & Analytics Nearby Notifications & Physical Web
- 4. Proximity marketing & Push notifications • Greet Customers on entry and exit points • Deliver proximity based offers and coupons • Deliver notifications for upsells and cross sells • Deliver product information or loyalty programs to enhance customer engagement • Improve in-store experience by delivering content based on customer’s shopping history and preferences • Gather data on visitor footfall, slow and busy days, general and customized shopping patterns • Easily customize offers based on real time analysis of customer movement customer responses and behaviour
- 5. Indoor Navigation 1. Provide customer with Turn-by-Turn navigation to their desired section 2. Guide users with up to 1mtr accuracy 3. Optimise visitor footfall based on the shopping list to avoid congestion 4. Offer a comprehensive guide to your multi brand shopping complex 5. Provide users with “Find Me” option where users can share their indoor location with friends to fix a meeting spot.
- 6. Heat Maps & Analytics 1. Gather statistics on visitors traffic, dwell time, repeat visits, flow-maps, “heat maps” 2. Ensure people safety and optimize marketing campaigns based on heat maps 3. Optimize in-store customer experience by revising product placement and store layout 4. Optimize marketing campaigns based on real time statistics
- 7. Nearby Notifications & Physical Web 1. Build simple interactions between your product/category/brand and people with Google's Nearby notifications 2. Access the Nearby interface on your mobile, go to Settings > Google > Nearby. 3. It is part of Google Play services and should be available on KitKat devices (Android 4.4) and higher 4. Notifications can be URL links or app intents 5. Google’s Beacon platform also offers the Beacon Dashboard to manage your beacons, define the notifications for each beacon, mark your beacons on the map corresponding to their geographical location