Blink case studies
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This document outlines several digital marketing campaigns conducted by the agency. It describes campaigns for various clients including Tnuva dairy products, YesTV broadcaster, Haaretz newspaper, and new "Yolo" dairy chocolate. For Tnuva, the agency created a recipe app and content platform to increase traffic to their "White Chef" website. For YesTV, they developed a meme generator app to promote the new season of "Game of Thrones". And for Haaretz and "Yolo", they created viral apps and influencer campaigns to boost reach and engagement among online users.
Blink case studies
- 2. The Client: Tnuva – the largest dairy products manufacturer in Israel. Creating an activity to promote the “White Chef” Tnuva culinary brand. The Brief: Increasing “White Chef” website traffic. The Solution – Phase 1: Creating an app especially for white chef’s recipes. We Created a multi platform app (web, mobile and Facebook), enabling to enter data such as: desired preparation time, difficulty level, preferred category and receiving recommendations for relevant recipes and links to various recipes on “White Chef” website.
- 3. Digital Data Engaged Users Reach Buzz Monthly average users 152,250 2,772,483 53,850 100,000
- 4. The Solution – Phase 2: Creating a recipe platform using Roojoom - an online content marketing tool. We created an app allowing our customers to search for specific recipe books (built with 200 Roojooms) based on the food type and difficulty level of the recipe. The app became a quality digital asset that is organically promoted in search engines and driving more traffic.
- 5. Digital Data Page views increased by Engaged Users Average time spent 300% 139,826 8 min
- 6. The Client: YesTV– Israel’s biggest broadcaster via satellite. The Brief: Launching the new season of the successful series “Game of Thrones”, and generating Buzz related to the broadcast of the series by YesTV. The Solution: Developing an app that enables users to create viral memes, including series’ familiar pictures , in addition to a personal note related to it.
- 7. Digital Data Local websites and newspapers wrote positive articles about our app. Furthermore, international articles were published referring to our App, among others by the successful blog “allfacebook”. Generated mems Shares Reach 350 3,200 500,000
- 8. The Client: Haaretz is Israel's leading daily newspaper and online newspaper reporting real-time news. The Brief: To position Haaretz as a primary news platform during elections time in Israel. The Solution: Creating a multi platform app (web, mobile, Facebook). The “Dream Government” app invited our online users to create and share their potential dream team of government. This activity became viral, and over 20,000 governments were created and shared by online users.
- 9. Digital Data App Users Reach Shares Number of governments created by online users 72,789 566,921 5,411 21,777
- 10. The Client: “Yolo” – a new dairy milk chocolate treat, that is made out of real chocolate. The Brief: In order to promote the new "Yolo” product, We created a Facebook page to attract the chocolate lovers, and an activity to create a buzz throughout the web, using Online Influencers. The Solution: Sending a special shipment of the product to 150 strong online influencers. The shipment included a locked “Yolo”, in a see-through box, with a lock and no code to open it. The online influencers were asked to upload a photo of the locked product to their facebook and Instagram accounts and hashtag it #Unlockyolo.
- 11. Digital Data We reached over 3.5 million people, and had 150,000 engaged users. After the buzz we created, we noticed a large demand of online users to taste “Yolo”, and jealousy of those who received a delivery. People who did not receive the product, uploaded funny MEME’s of other products locked.
- 12. Thanks!