blinkit.pdf case study anlysis of blinkit nandini udaywal
- 2. THE KEY ELEMENTS INTRODUCTION BUSINESS MODEL REVENUE MODEL 01 02 03 Q-COMMERCE SHARES MARKETING STRATEGY 04 05 06 FUTURE PLAN
- 3. BLINKIT Albinder Dhindsa and Saurabh Kumar established Blinkit as Grofers in December 2013. After getting to know each other at Cambridge Systematics in the late 2000s, they teamed up to enter the supermarket delivery market. A major focus of their efforts was finding solutions to industry issues caused by a lack of organization (both at the consumer and vendor ends) Valuation – $1.01 Billion Revenue - $302 Million Industry – E-commerce, Online Shopping, Grocery Delivery
- 4. 01 One of the main inspirations for the idea for the company was the group of people who struggle to find time to physically go to the market for daily shopping. It includes working people, seniors, students, and even sick people. BUSINESS MODEL REGIONAL SUPPLIERS Partnering with nearby retailers is part of Blinkit's offering. In particular, mall businesses without a workforce for doorstep delivery and a marketing budget to reach a wider audience. REGIONAL CLIENTS A team of delivery workers from Blinkit is assigned to a specific location. They collaborate with retailers to deliver daily necessities quickly to customers' doors. DELIVERY STAFF A dark store is a brick-and- mortar location that has been shut down and turned into a center for fulfillment operations Blinkit now has 526 dark stores across India and plans to double the number to 1,000 in the next 12 months DARK STORES
- 5. trade of goods marketplace commission advertising services warehousing and delivery services other operating revenue trade of goods 90.2% marketplace commission 4.6% trade of goods marketplace commission advertising services warehousing and delivery services other operating revenue trade of goods 90.5% marketplace commission 4.2% REVENUE MODEL FY20 FY21
- 7. MARKETING STRATEGY LEADING Blinkit is at the forefront of the industry, setting trends and examples that others follow with its innovative marketing techniques. Blinkit's marketing strategies are smart and resourceful, using creative ideas to attract and engage customers effectively. The company continually introduces new and creative marketing approaches, staying ahead of the competition. INGENIOUS INNOVATIVE
- 8. MARKETING STRATEGY GAME- CHANGING FORESIGHTED Blinkit's strategies significantly alter the market landscape, making a noticeable impact by doing things differently. The marketing strategies anticipate future trends and customer needs, ensuring that Blinkit stays relevant and competitive in the long run.
- 9. FUTURE PLAN ECO-KARMA POINTS Festival and Holiday Boxes Interactive Meal Planners Culinary Adventure Boxes Customized Health Plans
- 10. THANKS A LOT