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Blinkit_Presentation[1].pptx about its operations
- 1. BLINKIT : INDIA’S LAST MINUTE APP Rhythm Bragta 2nd Semester
- 2. INTRODUCTION Blinkit was formerly known. As Grofers and was found in 2013 by Albinder Dhindsa and Saurabh Kumar. It was rebranded in 2021. It was acquired by Zomato in 2022. It focus on quick commerce, delivering groceries and daily essentials in 10 minutes.
- 3. HOW BLINKIT WORKS: OPERATIONS 1. Dark Stores: Mini-warehouses stocked with high demand items or everyday essentials located 2-3 km from customers. 2. AI Powered Inventory and Demand Prediction: Machine learning models track trends and consumer behavior to ensure the right products are available at the right place. 3. The Delivery Ninja Network: Delivery partners are assigned based on proximity to dark stores and customers. AI finds the fastest routes based on real time traffic.
- 4. REVENUE SOURCES OF BLINKIT 1. DELIVERY FEES 2. COMMISSION FROM SELLERS 3. ADVERTISEMENTS AND PROMOTIONS 4. PARTNERSHIPS AND COLLABORATIONS 5. DARK STORE MODELS
- 5. MARKETING STRATEGIES 1. SPEED BASED MARKETING- “10 MINUTES MAGIC” 2. VIRAL BILLBOARD CAMPAIGNS 3. DATA DRIVEN PERSONALIZATION
- 6. MARKETING STRATEGIES 4. REAL TIME TOPICAL MARKETING 5. CUSTOMER DRIVEN INNOVATION
- 7. BLINKIT CONSUMERS 1. THE LAST MINUTE CHEF 2. MID NIGHT CRAVERS 3. “OOPS, I FORGOT” SHOPPERS
- 8. BLINKIT CONSUMERS 4. THE FESTIVAL HUSTLER 5. SOCIAL MEDIA SHOPPER
- 9. BLINKIT VS IT’S COMPETITORS
- 10. CHALLENGES FACED BY BLINKIT 1. Beating the Traffic 2. Stock Up Fast Moving Items 3. The 10 Minute Pressure Clock 4. Tough Competition 5. Expanding to every City
- 11. CONCLUSION Blinkit has revolutionized grocery shopping and daily essentials making it faster thank hunger, lazier thank cooking and smarter thank last minute panic. But like any super fast services, it faces challenges from traffic jams to tough competition and expanding to more cities. Despite hurdles, Blinkit keeps pushing boundaries with faster deliveries better tech and unexpected surprises. One thing’s for sure: Blinkit isn’t just delivering groceries; it’s delivering convenience, humor and a whole lot of “Thank God, I needed that!” moment.