Bloggers Need For Yonkly (a microblog platform)
- 2. Why Use Yonkly? Yonkly targets a blog’s returning readers. Currently, their needs are unfulfilled. The only one place to interact is through comments. The lack of interactive options has spawned increased RSS activity. By filling this need through Yonkly’s platform, a community is harvested on each blog. This creates more page-views for the author, and also results in more ad-revenue.
- 3. Readers’ Interaction With Blogs There are 2 types of readers: New Readers Returning Readers
- 4. New Readers’ Questions What is this blog all about? Do I like the content? Do I like the author’s tone/voice? Am I interested in his niche?
- 5. Returning Readers’ Questions Who else reads this blog? How can I communicate with the author? Who are these people that I’m constantly interacting with (in the comment section) What do other readers know that I don’t? What insight can they share? How have they applied the author’s lessons?
- 6. The Difference New readers care mostly about the author/content Returning readers care mostly about who else reads the blog
- 7. But What About RSS Feeds? RSS Feeds have changed the traffic dynamics of blogging Readers do not seek out blogs and visit sites at the same level as two years ago Is this bad for bloggers? Generally, yes. But, “It’s better to have an RSS reader than no reader at all.” –ProBlogger.net
- 8. The Need for Returning Readers To attract reader’s to a blog, it is no longer about the content (which is gathered through RSS). It’s about the culture of that blog. The culture/community gives life to that blog, which increases the need to return daily.
- 9. Yonkly cultivates a community
- 10. You Make Money Off All The Ads (for Premium Level)
- 11. Features Integrates with Twitter so that you only have to communicate in one place (your site) Highly customizable API It looks like your site Beautiful UI Direct Messages Groups A ton more
- 12. How To Get Started Visit Yonkly.com Three Subscription Plans: Basic, Power, Premium Free Offer: For Bloggers/Companies with over 100,000 visitors/mo. You Get Yonkly 100% Free, Plus We Will Pay For Custom Design