![1. a word used as a key to a code2. any significant word or phrase, esp a word used to describe the contents of a documentkeyword [ˈkiːˌwerd]nCopyright 4B Strategies 20112](https://image.slidesharecdn.com/4bbloggingandkeywordsfeb32011-110206235525-phpapp01/85/Blogging-and-Keywords-2-320.jpg)
Blogging and Keywords
- 1. Blogging and KeywordsThursday, February 3rd, 2011
- 2. 1. a word used as a key to a code2. any significant word or phrase, esp a word used to describe the contents of a documentkeyword [ˈkiːˌwerd]nCopyright 4B Strategies 20112
- 3. Use keywords relevant to your article;Use different keywords for different blog posts.In most cases, max two results from your blog 5 or 6 posts optimized for the same set of keywords = waste of content;To boost your SEOCopyright 4B Strategies 20113
- 4. Write your article first, but with the right keywords in mind,not the other way around;Use the keywords in the title of your blog post And in the first phrase or paragraph of your article;When writing :Copyright 4B Strategies 20114
- 5. Gives everything such as blog posts a boost in rankings.(True in FB, LinkedIn, Images, etc.)Why KeywordsCopyright 4B Strategies 20115
- 6. FreeGoogle adwordsKeywordfinderPaidMarket SamuraiKeyword FindersCopyright 4B Strategies 20116
- 7. adwordsCopyright 4B Strategies 20117
- 8. KeywordfinderCopyright 4B Strategies 20118
- 9. Market SamuraiCopyright 4B Strategies 20119
- 10. Market Samurai – SEO CompetitionCopyright 4B Strategies 201110
- 11. SEO competition – specific urlCopyright 4B Strategies 201111
- 12. Don’t target too many keywords. Use words relevant to your content and have value to a visitorDon’t use irrelevant keywords. Avoid keyword stuffing. Don’t fill your blog post with keywords only to increase the keyword density..Things to avoidCopyright 4B Strategies 201112
- 13. Interesting and helpful for your blog readers andAttractive for search engine spidersWhat is SEO-friendly content?Copyright 4B Strategies 201113
- 14. Copyright 4B Strategies 201114
- 15. Which will get better search results ?Review of the Dark Knight movie;Dark Knight movie review;Dark Knight review.?Copyright 4B Strategies 201115
- 16. Dark Knight review – 14,800 searches;The Dark Knight review (variation) – 8,100 searches;Dark Knight movie review – 880 searches;Review of the Dark Knight movie – irrelevant or very few searches.Simple gets better results !Verify in adwordsCopyright 4B Strategies 201116
- 17. Verify possible keywordsSupport main keyword through out the postAvoid repetition and stuffing Objective – to get key phrase and supporting keywords to integrateReviewCopyright 4B Strategies 201117
- 18. Use your main phrase in the first sentence or paragraphRepeating a few times –sound naturalUse your main phrase in subtitles and, obviously, in the post title too.Add pictures and use your keywords as ALT text for those imagesRecommendationCopyright 4B Strategies 201118
- 19. Copyright 4B Strategies 201119Strategies 4B514.481.1501
Editor's Notes
- #13: It is unnatural, provides a negative user experience and will probably get you penalized by search engines