Blogging: Beyond the Post - Tips and Tactics
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This document provides tips and best practices for blogging. It discusses how blogs should focus on digital communication and newsletters rather than just posts. Content should be integrated across platforms like Twitter and syndicated. Regular, unique and valuable content is important. Providing value to readers through insights, building networks, and making commenting easy are tactics for blog success. Understanding different audiences on each platform is also key. The document outlines challenges and provides design tips for blogs.
Blogging: Beyond the Post - Tips and Tactics
- 1. Blogging:Beyond the postNotes from an amateur not an expertBY: Kemp Edmonds
- 2. Rule #1: It’s a must haveConvincing the client should now be…Ensuring someone is responsible.The Languishing content challengeDigital StorytellingWhat is your number one Rule?
- 3. Rule #2: It’s not a Web LogIt’s a newsletter It’s digital communicationIt’s a way to share, to be found, to grow“I write my posts as letters to my future self.” – Dave Olsen (@uncleweed)
- 4. Rule #3: Integration & SyndicationTwitter, Facebook, Technorati, etc.Reposting on ‘expert’ communities/ningsLinkedIn Q&A – DiscussionsEmail SignaturesCross Platform Syndication
- 5. Essentials of the BlogAnalyticsSimple Subscription & RSSValuable UNIQUE ContentRegularityCommunity
- 6. Google JuicePageRankLinksAuthentic or Black Hat Systems?AnalyticsKeyword Analysis
- 7. Tactics for blog successInbound LinksProviding ValueBuilding a Network AND Connecting itMake it easy to subscribeMake it dead easy to commentCaptcha or Moderate or be an unknown blogNO SPAM!
- 8. Understanding Different AudiencesPosting to Twitter, Facebook, LinkedInIt’s easy to post the same message/link to a post to each but one deserves special attention.What are your experiences with different audiences?
- 9. The Don’ts of Blogging for BusinessMake your blog your press release center.Let is languish or post weak contentRestrict commentsPay an outsider to produce contentExpress negative emotionsGive up
- 10. The Do’s of Blogging for BusinessInteresting articles related to your industry.Use a more casual tone & Be realSet a fixed scheduleHave AccountabilityDevelop a blogbrand or personalitySelf-Host on business URL
- 11. Thought Leader InterviewsFind through Twitter etc. contactResearch to make good questionsAnswer your ?s Answer others ?sShare Valuable insights from expertsDevelop a connectionArrange at subject’s ConveniencePhone, email, in-person
- 12. The Business Development BlogBuilding a customer base before having a Product or ServiceHelping other entrepreneurs by sharing experienceProtect the important people
- 13. ChallengesAccountabilityEgo RemovalUnderstanding AudienceOriginal ContentProviding Value through information
- 14. 5 Design TipsClean DesignBrandPopular PostsAn About SectionEasy to find & use Contact info
- 15. FormattingWhat are your best practices?
- 16. New Bloggers need:GuidanceTrust Agents by: Chris BroganEncouragement
- 17. HighlightsAsk questions throughout the postAnswering Questions on LinkedIn or anywhereTo make a blog post.Creating blog posts based on Analytics keywords or keyword stringsCross Posting and posting on specialty sitesThought leader interviews