Blogs
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The document provides tips for creating and maintaining a successful company blog. It recommends blogs as a way to humanize your brand and engage with customers. However, it warns of potential risks like lack of control over comments and disclosure of sensitive information. It advises having social media policies for employees and regular posting to keep audiences engaged. Integrating the blog with other platforms can help promote it and drive traffic. The key is conveying thought leadership while staying positive and on-brand.
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Blogs
- 1. Blogs: Only because you want to, not because we said so
- 2. Prospects and customers can communicate with you People can comment/discuss the topics you drive Engaging in conversations with your prospects and customers People have grown to expect this type of interaction Blogs make your company more person, positive and proficient Customers and prospects can put a face and personality with your brand Your company and brand becomes more relatable Blogs provide an outlet for thought leadership You can establish a position of expertise in your particular field The case for having a blog
- 3. Fears of blogging You won’t be able to control what people say about your company Online reputation management is important Tools like Google email alerts help you find out what people are saying about you and your products Address problems and complaints through a blog entry
- 4. You have a blog, now what? Have a policy in the employee handbook pertaining to blogs Tell employees what they can and cannot do/say You can specifically restrict protected information, avoid potential leaks Be careful not to stifle employees’ desire to blog about work This helps overcome the fear of not being in control about what is said about your company
- 5. 5 to 1 ratio of personal to business Make it personable, but don’t forget the purpose Don’t be too formal You want to engage people, not bore them Post on a regular basis – at least twice a month Better: Once or twice a week Take the blog down if you can’t keep it up When and what to write
- 6. Help people find your blog Integrate your blog with other social media Facebook, LinkedIn, Twitter and others Promote your blog and let people know hot to find it Link to and discuss other blogs within your industry Search engine optimization helps people stumble across your blog Make your headlines keyword rich so they will be searchable on programs like Digg, Delicious and StumbleUpon
- 7. What NOT to do Don’t be negative Write about things you like, not things you hate Don’t disclose sensitive company information Avoid taking or discussing extreme religious / political positions Don’t make it seem forced Convey a passion for your brand and desire to do what you are doing
- 8. Successful blogs… Convey a sense of Brand evangelism Thought leadership
- 9. Call to action Full report – http://crunk.starrtincup.com/blogs William Tincup W: www.starrtincup.com E: [email_address] P: 817-204-0400