This document discusses the differences between blogs, news articles, and personal journals. It notes that blogs have a wider audience than personal journals, but are more casual and opinion-based than formal news articles. The document provides guidance on how to write an effective blog, such as establishing a clear purpose, linking to other relevant sources, and citing information properly to avoid plagiarism. It encourages blog writers to take their blogs to the next level by making them more universal, visual, and well-sourced using links and citations.