![BLOGGING for
Business
What is a blog? Good Examples Bad Examples Guidelines Recommendations
BLOG?
Employing
What
Social Media
is a
blog [blawg] noun, 1. a Web site containing the writer’s or
group of writers’ own experiences, observations,
opinions, etc. and often have images and links to other
Web sites. {Short term for Web log.} Blog-Based
WOMM
blogging [blawging] verb, 2. to maintain or add new (Word-of-
entries to a blog. Mouth-
Marketing)
Popular Campaigns
platforms](https://image.slidesharecdn.com/bloggingforbusinessfinal-130123095543-phpapp01/85/Blogging-for-business-final-1-320.jpg)
Blogging for business final
- 1. BLOGGING for Business What is a blog? Good Examples Bad Examples Guidelines Recommendations BLOG? Employing What Social Media is a blog [blawg] noun, 1. a Web site containing the writer’s or group of writers’ own experiences, observations, opinions, etc. and often have images and links to other Web sites. {Short term for Web log.} Blog-Based WOMM blogging [blawging] verb, 2. to maintain or add new (Word-of- entries to a blog. Mouth- Marketing) Popular Campaigns platforms
- 2. GOOD EXAMPLES OF BLOGGING FOR BUSINESS B r a n d Co n s i s t ency : B r i n g s t h e B r a n d c o n s i s tency : c o f f e e D i s n ey m a g i c t o i t s b l o g c u l t ure Co n t ent a p p r o p r i a te t o H i g h c o m m u ni ty e n g a g e ment & a u d i ence n e w p r o d u c t d e v e l o p m ent v i a A u d i e nce e n g a g e ment i d e a c o l l e c t i o n: a g l o b a l Sh o wc ase t h e i r b l o g a u t h o rs: b r a i n sto r ming p l a t f o r m f r i e n dl y & t r a n sp ar ent Ga i n i n s i g h ts o n c u s t ome rs; M o n i to r c o n t e nt m e m b e rs c a n v o t e & c o m m e nt P h o t os, v i d e o s a n d g u e s t Sa v e s t i m e & m o n e y o n b l o g g e r s b y s p e c i a l i s ts t o m a r k e ti ng r e s e a r ch h u mani ze t h e c o m p a n y Si m p l e & o r g a n i z e d E a s y t o n a v i g a te & o r g a n i z e d a r c hi ve s What is a blog? Good Examples Bad Examples Guidelines Recommendations
- 4. BAD EXAMPLES OF BLOGGING FOR BUSINESS Too much going on; lack No transparency: no of planning insight into company; Posts don’t add value anyone could write the Not archived well same content Lacking human element; No tone feels more like a Web site No human element or A lot of writing; very few audience engagement low-quality pictures Difficult to comment Bad social media How do I view comments optimization made by other users? No reader engagement! Not enough tags What is a blog? Good Examples Bad Examples Guidelines Recommendations
- 5. • Too much going on • Corporate Comment? Web site feel • Poor Headlines • Tags? That’s a lot of scrolling down! Does it get better? Hmmm… What is a blog? Good Examples Bad Examples Guidelines Recommendations
- 6. Ineffective use of space • Lack of transparency; no human element It just goes on • Pictures? like this… • Boring! What is a blog? Good Examples Bad Examples Guidelines Recommendations
- 7. GUIDELINES TO BLOGGING FOR BUSINESS 1. Set a tone & both with your content & your brand. Have a focus . 2. Encourage engagement & use your community for <<feedback<<. But ensure to monitor content ! 3. Emphasize on non BRANDED key word content for SEO : more likely to show up in search engines. 4. Blog frequently & have authentic content. 5. Make it easy to ♥ share ♥ on other social media platforms. What is a blog? Good Examples Bad Examples Guidelines Recommendations
- 8. FINAL RECOMMENDATIONS Blogging for & BUSINESS IMPLICATIONS Business Why Blog? • Fast and inexpensive way to publish & commun icate • Increase traffic and gain higher SEO rankings • Humanize your corporation • Increase your reach & gain customer insight In Conclusion : 1. Build Trust, Friendsh ip, & Allian ces 2. Content, Accessibility, Reach , Engagemen t 3. Write and promote content that resonates with your readers What is a blog? Good Examples Bad Examples Guidelines Recommendations
- 10. GUIDELINES TO INTEGRATING Blogging for Business WOMM IN YOUR BLOG using WOM as never 1. Evaluation 2. Explanation before… Honesty & Humility Seeking Social Connection & Ex: “mommy blog” Offering Explanation Ex: personal-technology blog • Concealment • Accessibility • Product Focus • Disclosure • Communal • Awareness of Cultural • Reach Acknowledgement Tension • Leadership • Communal • Transparency Acknowledgement • Leadership 3. Embracing 4. Endorsement Mocking, Exhibitionism, & Honest Survival & Honest Living Embracing Commercialism Ex: personal life crisis story Ex: “coming-of-age diary” • Disclosure • Acceptance • Awareness of Cultural • Justification Tension • Professionalization • Justification • Professionalization What is a blog? Good Examples Bad Examples Guidelines Recommendations
- 11. Understand universal search The more tags you have, the more times your content will WHY show up in searches Is it important People search industry key words; not brand-specific key to words understand SEO in Higher search engine Blogging? optimization (SEO) rankings Dominate the 1 st page of Google What is a blog? Good Examples Bad Examples Guidelines Recommendations
Editor's Notes
- #2: http://vimeo.com/35651235
- #5: Alcoa Recycling Blog: http://www.alcoa.com/package/en/blog.aspProgressive blog: http://www.progressive.com/understanding-insurance/
- #6: No planNo interactionBad toneNeglecting the user experienceNo authentic content
- #8: *Optimize on social media to make your content shareable.