This document discusses Open Text's vision for a social workplace and social marketplace called Bloom. Bloom aims to capitalize on social networks, communities, and user-generated content by building these collaborative features on top of Open Text's existing enterprise content management suite. The goal is to allow employees and customers to better communicate, collaborate, and share experiences and ideas through a secure social platform integrated with document management, archiving, and other backend systems. Key benefits are seen as a complete offering combining social features with security, compliance, and the scalability of Open Text's existing products.