Winnovation Network Introduction (3)
- 1. Winnovation Network Social Media Solutions for Business
- 2. Our alliance helps organizations harness all the benefits of social media. Mobility, location Information & Portals Business and Leadership Innovations Web Technologies & Solutions Social Media Concepting & Marketing Agency Web 2.0/Social Media Business Consulting
- 3. Our uniqueness: Business and IT consultants with a deep knowledge of social media, mobility and technology tools. We help organizations to effectively use social media and mobile technologies to improve business performance and customer engagement. We help clients in their transformation into a dynamic and social business culture in order to tap into the benefits of the social web and Enterprise 2.0.
- 4. Content Introduction to the benefits of Enterprise 2.0 Social Business Portal Offering Our Approach Winnovation Network
- 5. New encyclopedias New photo albums New contact books New diaries No Doubt Social media has changed the way we do things.
- 6. New intranets New communication channels New marketing New workflows New Potential Now it’s changing the way we do business.
- 7. Clear Benefits 69% respondents say they have gained business benefits from social media. Businesses find that social media can lead to more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. (1,700 sample, McKinsey & Company, September 2009)
- 8. Integration is Key Social media needs to be part of the work flow. Successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a 'networked company,' linking themselves with customers and suppliers. (McKinsey & Company, September 2009)
- 9. There is Return On Investment: Community users remain customers 50% longer than non-community users. (AT&T, 2002) Cost per interaction in customer support averages $12 via the contact center versus $0.25 via self-service options. (Forrester, 2006) Community users visit (website) nine times more often than non-community users. (McKinsey, 2000) Customers report good experiences in forums more than twice as often as they do via calls or mail. (Jupiter, 2006)
- 10. Social Business Portal Offering From Talking to Listening
- 11. Social Customers Customers used to the benefits of social media are starting to demand more interaction with companies.
- 12. Changing Buying Patterns Pre-Web : Advertising & Distribution Web 1.0 : Price comparison, eCommerce Web 2.0 : Social shopping, peer reviews and ratings
- 13. Social Media Revolution “ World of mouth” “ Products will find us through social media.” @equalman “ The end of advertising as we know it.” IBM Global Business Services ARE YOU READY?
- 14. Job #1: Listen to the customer
- 15. F I R E W A L L SERVICE BUS (SOA) Enterprise IT Today Intranet Extranet CRM Business Systems Little collaboration No customer collaboration Closed Transactional Process-oriented Intranet Extranet CRM Business Systems Homepage/ Internet
- 16. Employees Partners Customers social media monitoring awareness existing CRM collaborative editing status messaging content sharing IT Tomorrow content sharing conversation marketing participatory R&D rules trend prediction promotion knowledge sharing knowledge creation micro blogging existing system integration feedback chat blogs forums collaborative – real-time – hosted – open-source – transparent – adaptable
- 17. Social Enterprise Portal Partner Collaboration Portal Social Media Marketing Customer Collaboration Portal Data Flow & User Management hosted “cloud” computing open source Web 2.0 social media adaptive community management
- 18. Stimulate customer participation by reaching out and interacting with them via social media. This is made possible through: Flexible online systems that allow for adaptive interaction and collaborative processes. Community driven knowledge sharing and self-service. Providing personalized human-to-human interaction. Customer Collaboration Portal
- 19. blogs multimedia search wiki adaptive chat links forum knowledge innovation CUSTOMER COLLABORATION PORTAL existing system integration social media integration open standards integration Content Mgmt. User Mgmt. Customer Service Homepage Social CRM
- 20. Evolution – not Revolution Implement step by step Start by building on what exist Minimize disruptive change Social media is main change driver, not addressed in current IT Start by building Customer Collaboration Portal
- 21. Integration is Key: Internal Integrate seamlessly with existing intranet and CRM / business systems. Reuse content and user authentication
- 22. Integration is Key: Social & Mobile Integrate seamlessly with leading social media networks and mobile platforms to remove any barrier to participation. Reuse user authentication, expose portal through native apps
- 23. Business Value Sales Redefine marketplace, brand and reputation Product Stimulate user-driven innovation, gain market insight and intelligence Cost Self-service portal: saves costs AND increase customer satisfaction
- 24. Main Challenges Culture change Open approach to engaging and embracing customers Shift focus from internal to external Accepting customer control of conversations Social Media awareness Social Business Model design Social media understanding Ability to market in the social media channels Not supported by existing enterprise IT How to engage customers in collaborative dialogues
- 25. Turnkey Solution TECHNOLOGY SOCIAL MEDIA CHANGE PROGRAM ETHOS / 5TH ELEMENT ZIPIPOP / GLC GROWTH LAB CONSULTING WINNOVATION NETWORK SOCIAL MEDIA SOLUTIONS CLIENT
- 26. Awareness workshops Best practices Online marketing Concept development Social culture training On-site operative coaching Social Media
- 27. Change Programs Business Potential Assessments: Social Business Model design (communities) Innovation workshops Program & Change Coaching Change Pulse monitoring Pull and push training program design Community Management Facilitate growth of conversation using social media tools
- 28. Technology State-of-the-art expertise Portal implementation System integration Single user identity management SaaS hosting & professional support Competitive resourcing
- 29. Portal Functionalities CUSTOMER COLLABORATION EMPLOYEE COLLABORATION PARTNER COLLABORATION Single User-Identity Management Social content & functionalities: Wiki, blogs, forum, wave, instant messaging, videos, voice, links, knowledge, freeform, personal profiles, etc SocialCRM Customer Service online, IM, VOIP Knowledge / Forums Collaborative Learning Project Management Product Innovation Process Innovation Change Management Social Activities Innovation Board Online marketing Market Intelligence Issue/order tracking Career Management Supply Chain Location Based / Logistics Lead tracking Joint marketing activities Contract Management Inventory / Production Competence Networks Knowledge Libraries Joint value offerings Competence Networks
- 30. Technology
- 31. Portal Technologies Open Source / Web 2.0 platforms better at stimulating participation Legacy platforms more mature for the enterprise “ Sweet spot” technologies: Lotus Connections (IBM) Acquia Drupal (Open Source) Google Apps + Wave (Google and Open Source)
- 32. Magic Quadrant for Social Software, published Oct 22 2009 Gartner Magic Quadrant
- 34. Comparison of leading platforms DRUPAL LOTUS Conn. MICROSOFT Application Server Apache WebSphere MOSS 2007 WebServer Apache IBM HTTP MOSS 2007 Cost Free Expensive Very Expensive Database MySQL+postgradeSQL, Oracle... Oracle, SQL server, DB2 SQL server License Open Source Commercial Commercial Operating System Platform Independent Platform Independent MOSS 2007 Programming language PHP Only widgets and google gadgets MOSS 2007 SDK Content Approval Yes No Yes Developer Community Yes No No Pluggable API Yes No No Third-Party Developers Yes Very limited (iWidgets) Limited, MOSS SDK
- 35. Comparison of leading platforms DRUPAL LOTUS Conn. MICROSOFT Blog Yes Yes Yes Discussion Forum Yes Yes Not web 2.0 Internal Collaboration Yes Yes Yes Customer Collaboration Yes No or very limited Limited LDAP Authentication Free Add On Yes Yes Drag-N-Drop Content Free Add On No No WYSIWYG Editor Free Add On No No Chat Free Add On No Yes Newsletter Free Add On Limited No News Publishing Free Add On Limited Through Blogs
- 36. Comparison of leading platforms DRUPAL LOTUS Conn. MICROSOFT Pros. DRUPAL offers a popular and extensive open-source platform with large high-profile deployments, a very active developer community support, and a growing ecosystem of service providers. IBM offers flexible deployment options as independent modules: as the Lotus connections suite; as a part of a bundle that adds Quickr (primarly for content management) and Sametime (for communications); or as a set of services accessible via Lotus Notes 8 client, MS Office/Outlook or the WebSphere portal, with which Lotus Conn. is closely aligned Microsoft has used the popularity of SharePoint to successfully deliver "good enough" social capabilities to many mainstream organizations that value the breadth of the platform and the solidity of a large vendor. Cons. The thousands of modules from third parties is a source of strength but quality is variable. The use of modules beyond the core distribution requires careful evaluation and ongoing support provisions, by engaging directly with the developer community or trough the services of organizations such as Acquia. Users who need more than the new File Services functionality in Connections 2.5 can also deploy IBM's Lotus Quickr, but this will add to cost, complexity and usability issues.The functionality in some of IBM's LotusLive SaaS offerings (for example, LotusLive Connections and LotusLive iNotes) is more limited than the on-premises options. Also the usability could be improved. Microsoft SharePoint is a platform, and significant effort can be required to deliver a social computing solution on top of it. This may deter those who are looking to take advantage only of the collaboration and social networking capabilities.There are functional gaps in the current version of MOSS 2007, including social tagging and bookmarking, social search and an improved wiki.
- 37. Our Approach
- 38. Step 1 Kick Off workshop (4h) - to build up a master plan - agree on objectives - get a commitment - participants: project members & management team
- 39. Step 2 Program Definition (2-4 weeks) - Social Media Awareness - Portal Architecture Definition - Business Goals and Metrics - Resource Requirements
- 40. Feedback-driven approach ITERATION Benefit focused Short cycles Reducing risk Enabling learning and innovation
- 41. Program and Iterations PROGRAM CYCLE ITERATION ITERATION ITERATION ITERATION ITERATION PROGRAM Typically lasting 3 to 12 months Business goal driven ITERATION Typically 30 days Feature/progress driven ITERATION
- 42. Who is Winnovation Network?
- 43. Markku Silén 27 years experience in management consulting, technology solutions and systems integration. Served as CEO for Accenture Nordic and Baltics from 2002 – 2006. Markku formed the Winnovation Network to fulfill his passion to bring the benefits of social media-based solutions into the enterprise environment.
- 44. social media agency Experience and usability design Concepting social applications Integration of existing web applications Research and monitoring Zipipop wants to be your social media partner
- 45. We help our customers with mobile processes, make improvements through using real-time geographic information, and in the integration into their back-end systems. Solid expertise and extensive experience in: wireless processes location information portals web technologies
- 46. http://www.ethos.com.cn Global IT Consultancy Headquartered in Beijing with offices in Oslo and Stockholm. 150 people from all 6 continents, blending into a global culture Agile Evangelists Promoting Agile software development process, enabling customer interaction and user-driven innovation to reduce risk and build better products Portal Experts State-of-the-art competence on leading Enterprise 2.0 collaboration platforms Drupal and Google Wave. Strong experience from large-scale portal environments
- 47. E2.0 Conference Helsinki December 9 Hosted and organised by Winnovation Network Sponsored by Taloussanomat and TDC Finland John Clarke, Nokia CIO Nokia is changing, social media as a change enabler Nokia experiences in using social media as business enabler Nokia views on future social media solutions and implementation models Mikko Kosonen, Sitra President (ex Nokia CIO) Challenge of legacy silos and slow progress in creating value-adding networks The potential and benefits for collaboration in Finland Esa Korvenmaa, CEO Cisco Finland How to involve employees, customers and partners in collaboration Cisco’s experiences and view of the virtual future
- 48. Thanks!