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SharePoint’s Social Computing ScorecardChristian BuckleyAxceler@buckleyplanet
Christian Buckley, Director of Product Evangelism at AxcelerMost recently at Microsoft
Microsoft Managed Services (now BPOS-Dedicated)
Advertising Operations, ad platform API program
Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration
Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM
At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversaryMy background
Improving Collaboration for 16+ YearsMission: To enable enterprises to simplify, optimize, and secure their collaborative platformsDelivered award-winning administration and migration software since 1994Over 2,000 global customersDramatically improve the management of SharePointInnovative products that improve security, scalability, reliability, “deployability”Making IT more effective and efficient and lower the total cost of ownershipFocus on solving specific SharePoint problems (Administration & Migration)Coach enterprises on SharePoint best practicesGive administrators the most innovative tools availableAnticipate customers’ needsDeliver best of breed offeringsStay in lock step with SharePoint development and market trendsAxceler overview
The rise of social media
What is social media in the enterprise?
Social media inside SharePoint
The scorecard, criteria
The contenders
SharePoint 2010 Scorecard
Summary – how SharePoint 2010 stacks upAgenda
“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transformbroadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”Wikipedia.orgDefinitions
The history of social media in a blink, http://mbresseel.spaces.live.com/Blog/cns%2133234018BF280C82%21345.entry
The Social Informatics Shift
The Social Informatics ShiftSocial Informatics is the study of information and communication tools in cultural and institutional contexts.It is a cross-disciplinary focus on usage patterns,and is a blend of sociology, anthropology, psychology, technology and business perspectives, examiningthe changing way in which we do business.(Wikipedia)
Btw, the word “app” was just made “word of the year” 2011The Social Informatics Shift
The History of Social MediaBulletin Board Systems (BBS’s) – (1979 – 1995)Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/
The History of Social MediaCommercial Online Services (1979 – 2001)http://socialmediarockstar.com/history-of-social-media
What is Social Media in the Enterprise?The Dawn of the Word Wide Web – 1991
What is Social Media in the Enterprise?IRC, ICQ and Instant Messenger
The History of Social MediaP2P – BitTorrent – and “Social” Media Sharing
The History of Social MediaSocial Networking & Social News Websites
What is Social Media in the Enterprise?
The History of Social MediaThe Real-Time Statusphere & Location-based Social Web (2008 – ???)
The Future of Social Media
Community management toolsOpen identityMicrobloggingSocial CRMEnterprise applications gaining a social layerActivity streamsSocial search, analytics, and filteringEnterprise social media workflowAutomated compliance monitoringNext-generation unified communicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224Emerging Enterprise Technologies
Ease of Entry – Internal
Ease of Entry – External
Discovery (expertise, interests)
Contextual Search
Enterprise Content Management (workflow, business process management)
Building Communities – External Focus
Team Collaboration – Internal Focus
Real-Time Connections
CostThe Scorecard / Criteria
FacebookNingYammerSalesforceGoogle docsJiveBox.netThe Contenders
Facebook
Moderation and privacy controls
Microblogging

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SharePoint's Social Computing Scorecard - DevConnections Orlando 2011

Editor's Notes

  • #10: Users don’t want to have to go find itThey want it “to just work”Content anywhereSmart solutions that know what I want before I know I want it