IBM Lotus Connections

BUS103 Leveraging Social Software to Boost Innovation and Productivity Today

Making sense out of “social software” visualization Wiki’s Blogs Social Networks AJAX RSS Mash-ups Social Computing MySpace Tags Web 2.0 del.icio.us Flickr REST ATOM LinkedIn folksonomy Consumerization Digg bookmarking Communities Video Sharing Avatars Facebook Does any of this matter in ‘real business’ today???

Lotus Connections Buzz IBM to Sell Internet Social-Networking Software for Businesses , Jan 22, 2007 “ Social-networking sites are not just for teenagers. They have business uses too” April 7 th , 2007 IBM's Social Networking Push, Jan 22, 2007 Playing Well with Others , June 18, 2007 CNBC, Jan 22, 2007

Agenda Real Market Trends Driving Adoption IBM Lotus Connections Software Employee Scenario Customer Scenario Firms Getting Real Business Value - Today

Demand for Growth Drives a Need for Innovation Innovators grow faster 75% of CEOs indicated that collaboration was important to innovation Top sources of innovation were employees, business partners and customers To thrive in this environment companies must: Weave communities into the product development process Execute innovative ideas quickly CEOs: sources of new ideas and innovation IBM Institute for Business Value. CEO Study 2006 45% 35% 25% 15% 5% 5% 15% 25% 35% 45% Business partners Clients Consultants Competitors Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards Think tanks Other Research and development (internal) Sales or service units Employees (general population)

Changing Demographics Drives a Need to Empower the New Generation of Business Leaders 19% of the entire American workforce holding executive , administrative and managerial positions will retire in the next five years Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm , Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm , A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 , In the year 2000, there were more people receiving pensions in Italy than people working (22 versus 21 million) Within the next seven years, 33 million people in Japan (26% of the population) will be over 65 years old By 2016, the number of individuals aged 60-64 in Australia is expected to almost double

Project-Based Work Drives a Need for Improved Activity Execution Across Professional Networks Most work today involves dynamic processes being delivered by dispersed groups of people Making business decisions involves more than just traditional IT applications Emails / Faxes / Forms Instant Message Chats Web Pages, Documents, Presentations, or Spreadsheets Web Conferences People need simple ways to structure adhoc activities People need to harvest best practice templates for the future Adapted from: *C. Hill, R. Yates, C. Jones, S. Kogan, Beyond predictable workflows: Enhancing productivity in artful business processes , IBM Systems Journal, Vol. 45, No. 4, 2006, http://www.research.ibm.com/journal/sj/454/hill.html

Changing Nature of Work Drives a Need to Connect Dispersed Workforces Work environments are more complex Matrixed organizations Organization changes Mergers / Acquisitions Work environments are more disconnected Global companies Outsourcing Telecommuting / Remote workers More interactions with unknown people

“ Indicate your level of trust in the following types of ads” % trust somewhat or completely Source: Forrester Research and Intelliseek Low Trust in Advertising Drives the Need to Connect Consumers

If those are the needs, what’s the solution? Need for Innovation Need for Execution Need to Empower Need to Connect Enterprise social software will be the biggest new workplace technology success story of this decade. 30% of enterprises will openly sponsor internal…social sharing spaces to help employees find others with similar interest, skills, backgrounds and experiences. - Gartner, “ Predicts 2007 – Big Changes Ahead in the High Performance Workplace”, Dec 5, 2006

IBM Lotus Connections Software Communities Blogs Dogear Activities Profiles Lotus Connections ® is social software for business that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers.

Lotus Connections provides 5 key services Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities

Using Lotus Connections from your daily tools Lotus Connections Services IBM Lotus Notes® IBM Lotus Sametime® IBM WebSphere® Portal Web User Interface Web application Browser bookmarklets Powerful activity sidebar Community broadcasts Activities plug-in Portlet integrates any / all services into portal pages / sites Extensibility Feed readers Business card Mashups REST APIs

Profile for registered customer Note: View is graphical design of customized interface accessing Lotus Connections services

Customer creates a profile Note: View is graphical design of customized interface accessing Lotus Connections services

Customer’s list of social bookmarks Note: View is graphical design of customized interface accessing Lotus Connections services

Customer’s blog Note: View is graphical design of customized interface accessing Lotus Connections services

Customer Communities Note: View is graphical design of customized interface accessing Lotus Connections services

Community for Specific Customer Segment Note: View is graphical design of customized interface accessing Lotus Connections services

Agenda Real Market Trends Driving Adoption IBM Lotus Connections Employee Scenario Customer Scenario Firms Getting Real Business Value - Today

Using Our Own Software to Build Communities Externally With IBM Business Partners: Lotus Connections for Partners With customers: Lotus Greenhouse

Lotus Connections Helps Deliver Expertise To Customers No easy way to find, learn from and work with experts across the company Re-inventing the wheel again and again Challenge Improving the efficiency of key revenue generating employees Increase customer satisfaction with faster service Raising the reach and impact of their subject-matter experts Business Value Corporate white pages directory that allows employees to quickly find expertise in different markets, technology and financial services. Blogs, bookmarks and communities services are used so employees can share knowledge and get feedback from experts. Also, employees are using Activities to execute key deliverables faster Solution Global Financial Services Firm

Lotus Connections Drives Innovative Product Development In order to grow the business faster, they needed a faster way to develop and evaluate new services concepts and business models. Challenge New services suggested by customer and partner communities Accelerate the evaluation of new service concepts and therefore be faster to market Grow market share and revenue through differentiated services and business models Business Value Deployed a Innovation Factory portal application that utilized the social software services of Lotus Connections to include communities of employees, customers and partners in the development and evaluation of new Telcom services. Solution Telecommunications Firm

Lotus Connections Improves Call Center Productivity Want to improve employee productivity by delivering the best user experience, increase operational excellence, and foster innovation between teams Challenge Increase communication and coordination of projects between teams Reduce time required to find the correct people with the right expertise Improve collective intelligence of organization by sharing experiences Business Value Deployed enterprise wide implementation of the 5 social software services of Lotus Connections. Focused on enabling users to become more productive by working smarter and finding information – one key area was transfer of knowledge between engineering and call center staff. Solution Network and Communications Provider

Lotus Connections Saves Time on Post-disaster Reporting Disaster Response teams need the ability to associate soft documents with an event (e.g. Hurricanes), without having to go to a "fixed" location. This currently relies on individuals taking the time to navigate to a site and post the documents. Challenge Capturing more data, easier than is being lost because it's only available for a very short duration. Improved access to disaster information, with the expectation of capturing "all" documents and records Easy integration into other applications (Microsoft Office) Business Value Deploying Activities (component of Lotus Connections) the Disaster Response Teams have the ability to save valuable time on post-disaster reporting capturing Solution Natural Disaster Recovery - Federal Agency

Why Select IBM for Your Social Software Initiative? We have deep client experience with innovative users of social software technology in commercial enterprises and government agencies We offer a comprehensive solution designed to address business needs using open standards technology We’ve made a multi-million dollar commitment to ongoing social software solution development Lotus Connections is built on WebSphere Application Server for scalability and supports REST/ATOM standards for easy extensibility We have a long track record of thought leadership and business innovation

The Business Value of Social Software Crosses Multiple Dimensions Implementation Services Software Benefits Maintenance ROI TCO Hardware Faster response to customer facing issues Improved effectiveness of intra- and inter-company communications Greater hit rate / faster time to value on innovations Improved Growth Through Innovation Faster Task Execution Improved Efficiency Faster access to current information about people Faster execution by ‘taking tasks out of the inbox’ Better reuse of best practices via activity templates Increased Empowerment of Key Resources Reduced recruiting costs for expertise already available in the company Reduced rework on overlapping projects Improved compliance efforts via use of an integrated set of tools versus disparate internet web applications Avoid duplicated IT infrastructure to support siloed collaboration technologies Greater leverage of key experts across an organization Improved retention of younger employees Faster development of high performing resources Benefit Areas & Value Propositions

Learn how Lotus Connections can help Boost Innovation and Productivity for You Today … www.ibm.com/lotus/connections Latest product info, research, podcasts, and more

© IBM Corporation 2007. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Sametime, and WebSphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Microsoft is a of Microsoft Corporation in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. All references to Renovations refer to a fictitious company and are used for illustration purposes only.

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