![USING CONVENING POWER
Science/Policy
[ Ecosystem service approach]
Potential of
Sci Comm
Community?
Science and Society Science knowledge transfer:
Community engagement Biodiversity &
Citizen dialogue Climate Change/Sustainable Dev](https://image.slidesharecdn.com/bloomfieldlarge-scale-events-tartu2012-121012170930-phpapp01/85/Bloomfield-large-scale-events-tartu2012-2-320.jpg)
![Multi-partner approach
Partnership of shared interest [around the ideas and core
messaging]
Shared identity – Darwin200 / UN-CBD IYB marks
Partnership of self-interest [reputation/audience/marketing/funding
etc]
Clear objectives – core aims – but flexibility to tailor to local needs
Core secretariat – hand-holding; forum for networking; media reach;
information sharing
Web hub & Media Plan
No contract, no core finds, mutual interest](https://image.slidesharecdn.com/bloomfieldlarge-scale-events-tartu2012-121012170930-phpapp01/85/Bloomfield-large-scale-events-tartu2012-4-320.jpg)
![Multi-partner approach
Collective reach
• Launch-VIP events
• regional and sector listings [event data base central]
• Partner advantage to their known audiences
• Access to policy makers
• Advantage of unusual suspects
Legacy outcomes… including
• Products for engagement
• Stakeholder positioning & reputational gains
• Maintained network – UN Decade on biodiversity
• Policy influence](https://image.slidesharecdn.com/bloomfieldlarge-scale-events-tartu2012-121012170930-phpapp01/85/Bloomfield-large-scale-events-tartu2012-5-320.jpg)
Bloomfield large scale-events-tartu2012
- 1. Developing knowledge on the natural world Science engagement through large multi-stakeholder programmes Bob Bloomfield OBE Inspiring sustained engagement with the natural world
- 2. USING CONVENING POWER Science/Policy [ Ecosystem service approach] Potential of Sci Comm Community? Science and Society Science knowledge transfer: Community engagement Biodiversity & Citizen dialogue Climate Change/Sustainable Dev
- 3. Darwin200 2009- IYB 2010
- 4. Multi-partner approach Partnership of shared interest [around the ideas and core messaging] Shared identity – Darwin200 / UN-CBD IYB marks Partnership of self-interest [reputation/audience/marketing/funding etc] Clear objectives – core aims – but flexibility to tailor to local needs Core secretariat – hand-holding; forum for networking; media reach; information sharing Web hub & Media Plan No contract, no core finds, mutual interest
- 5. Multi-partner approach Collective reach • Launch-VIP events • regional and sector listings [event data base central] • Partner advantage to their known audiences • Access to policy makers • Advantage of unusual suspects Legacy outcomes… including • Products for engagement • Stakeholder positioning & reputational gains • Maintained network – UN Decade on biodiversity • Policy influence
- 6. Position statement Leadership & Positioning – safe place to do dangerous things Inc. Position statement – on evidence and call for response Evolution The study of the diversity of life on earth is at the very heart of modern science. Darwin200 is committed to the principles embodied in the scientific method, which tests ideas with empirical evidence. We consider the theory of evolution as the best current explanation for how the diversity of life around us came to be. Through the late nineteenth and entire twentieth centuries the theory of evolution by natural selection has been thoroughly challenged and tested across a range of scientific disciplines and it remains the only compelling, scientifically rigorous account of how life evolves on our planet for which a great deal of empirical evidence has been accumulated. Darwin200 aims to present the theory of evolution as the best explanation, which is supported by rigorous scientific examination, of the on-going generation of the diversity of life on earth. We strongly endorse the teaching of the theory of evolution in UK schools as a core part of the science curriculum. We believe that views such as creationism and intelligent design should not be taught as ‘science’, as the Department for Schools Children and Families has recently stated. While we assert that the theory of evolution frames how we understand the world, we do recognise that there are faith-based views on the development of life. Darwin200 encourages discussion and exchange of perspectives on such views.
- 7. Core messages • Celebrate a greatest Britain • One of most powerful ideas in modern thought • Huge and diverse impacts and social consequence • Evidence of evolutionary biology in contemporary science • Relevance to understanding past and future
- 8. Anova Books:ArtsAdmin and DVDance:Arts Catalyst:Arts Council England:Association of Science Education:Association of Science Discovery Centres:Association for the Study of Animal Behaviour:The British Science Association:Baltic Mill:BBC:Bath Royal Literary and Scientific Institution:Bent Architect:British and Irish Association of Zoos and Aquaria:Bolton Museum and Archive Service:Bournemouth Natural History Society:Bristol Cultural Development Partnership:Bristol Natural History Consortium:Bristol Zoo:British Council:British Humanist Association:British Library:Cambridge Music Festival:Cambridge Science Festival:Cambridge University:Campaign for Museums:Cardiff University:Centre for Life:Centre for the Spoken Word:Charles Darwin Centre:Charles Darwin Trust:Charles Darwin University:Chelsea Physic Garden:Cheltenham Science Festival:Chester Zoo:Christ’s College, Cambridge:Colchester and Ipswich Museum Service:Colchester Zoo:Corpus Acrobatic Theatre:Countryside Council for Wales:CREATION – The Movie:Culture24:The Darwin Centre for Biology and Medicine:The Deep:DEFRA:DSCF:Desperate Men:Devon Humanists:Dudley Zoological Gardens:Durrell Wildlife Conservation Trust:Edinburgh College of Art:Edward Jenner Museum:English Heritage:Evolving Words:Falmouth Art Gallery:Field Studies Research Council:The Fitzwilliam Museum:Full Beam Visual Theatre:Galapagos Conservation Trust:The Genetics Society:Geological SocietyGlasgow Science Centre:Glasgow University:Grant Museum:Horniman Museum:The HMS Beagle Project:Hull Museum:Hunterian Museum Royal College of Surgeons:Ignite!:Imperial College:Institute of Archaeology:Institute of Biology:Institute of Education:Institute of Historical Research:Irish Science Centres Awareness Network:Keele University:Kent’s Cavern:The Linnean Society of London:World Museums Liverpool:London Borough of Bromley:London International Youth Science Forum:London School of Economics:Lyme Regis Fossil Festival 2009:Lyme Regis Museum:The Manchester Museum:The Mount Trust:The Natural History Museum:National Library of Scotland:National Maritime Museum:National Museum of Scotland:National Portrait Gallery:Nature Magazine:Newquay Zoo:The Open University:Oxford University Museum of Natural History:Oxford University Press;Paignton Zoo:Peninsula Arts:Penlee House Gallery and Museum:Penguin Group Publishers:Plymouth City Museum and Art Gallery:Plymouth Visual Arts Consortium:Polka Theatre:Potteries Museum and Art Gallery:Public Art Laboratory:Rambert Dance Company:Research Councils UK:Royal Botanic Garden Edinburgh:Royal Botanic Gardens, Kew:Royal Institution:Royal Mail:Royal Mint:The Royal Society of London:Royal Zoological Society of Scotland:Science Learning Centres:Science Oxford:Severn Project:Shrewsbury and Atcham Borough Council:Shrewsbury folk Festival:Shropshire Tourism:Snowdonia National Park:Society for Experimental Biology:Somerset House Trust:Sonarboria:Stroud knitting group:Tall Stories:Teacher Scientist Network:Techniquest:Universities Federation for Animal Welfare:University of Birmingham:University of Bristol:University of Edinburgh:University of Huddersfield:University of Kent:University of Plymouth:University of Sheffield:University of St Andrews:VisitBritain:Wellcome Trust:The West London Floating Classroom:Westminster Libraries:Wildscreen and ARKive:Woodland Trust:Wolverhampton Art Gallery:Zoological Society of London
- 9. •450 partners •1300 programmes and events •452 published media pieces •420 Million daily view figures •The largest response worldwide to IYB •Significant positioning for NHM •Policy recommendations to DEFRA CBD Executive Secretary Ahmed Djoghlaf NHM/IYB-UK launch 2009
- 10. More partners but narrower reach – more of the usual suspects… … and particular emergent sectors Media not motivated by contrived years of, and very unengaged with UN issues (hence the importance of trying to engage) No central ‘personality’ Dealing with difficult changes in perspective – many usual suspects stuck on conventional environment and conservation – less understanding in society of mainstream and of emergent valuing nature (ecosystem economics; landscape approach etc.) High level branding; better independent monitoring – good idea of quantitative indicators; less on qualitative impact. Influenced the new England White Paper on Environment and Biodiversity 2020