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Security Re-imagined
Does your security system match the world we live in? 
cloud, web and internet 24/7 
mobile, wireless and always connected 
collaborative and social 
streaming and video centric 
simple, convenient and integrated 
automatic upgradesonline shopping 
open source, open platform 
do-it-yourself (DIY) 
automated and smart 
exceptional customer service 
If not, maybe its time for a change…
Cloud 
Security 4.0 
TM 
SECURITY 4 THE WORLD WE LIVE IN 
Hosted 
Security in 
the Cloud 
Any Device 
Any Where 
Any Time 
Natural 
Biometric 
Identification 
End-to-End, 
Out-of-the-BØX 
Unified Apps 
Open 
Hardware 
Platform 
Automated 
Smart 
Systems 
INTRODUCING 
+ Mobile 
+ Biometric 
+ Unified 
+ Open 
+ Smart
The World is Always Changing. 
Disruptive technology. New benefits. Adoption. Repeat. 
And so it is with Physical Security 
It has gone through 3 generations of disruptive technology cycles. Each 
one lasting about 15 years. Each one replacing old technology with new. 
1970 
Security 1.0 
We are now at the dawn of Security 4.0 
The 4th generation of disruptive technologies that will shape the 
security landscape for the next 15 years. 
Mobile Devices 
Cloud / Wireless 
Biometric 
Browser / Web 
Unified Apps / Smart Systems 
Camera Appliance 
+ Video-as-a-Service 
Mainframes 
Mainframe-Terminal / No Network 
Mag Stripe 
DOS / Basic 
Programs 
VCR 
Servers 
Client-Server / Ethernet 
Wiegand 
Windows / C++ 
Applications 
DVR 
PCs / Laptops 
Data Center / Internet 
Proximity 
Windows / .NET 
Application Suites 
NVR 
1985 
Security 2.0 
2000 
Security 3.0 
2015 
Security 4.0
Security 4.0 is the Next Era. 
New architecture. New technology. New benefits. 
Hosted Security in the Cloud 
True Mobile Security 
Person Reader 
Conventional Devices 
Unlock the door with your 
phone. Notify distribution 
groups via email and text. 
Remotely monitor and 
control all portals, elevators 
and alarms from any 
device, anywhere, anytime, 
any browser. 
All IP based. Plug ‘n play into 
existing network infrastructure. 
Camera Appliance + VaaS 
Less onsite equipment to worry about. 
More and better computing power for 
less. More advanced capabilities. All 
applications pre-exist. No software to 
install. Updates are automatic. Built in 
redundancy and high availability. 
Collaboration, speed and efficiency. 
100% system functionality is available on 
any device, anywhere, anytime, any 
browser. All applications are unified, web 
based and cover all major security 
functions. 
Open Hardware 
Person readers can supplement 
or replace card readers for a 
more secure, convenient and 
natural experience. No more 
cards! 
Recording, analytics and playback are done at the 
camera. “Important” video is sent to the cloud. 
Internet 
connection 
TM
We Have the Products and Services 
that Deliver Security 4.0 
TM 
BluCARE 
SERVICE 
BluBUY 
E-COMMERCE 
BluCHIP 
HARDWARE 
BluSKY 
SOFTWARE 
A simple yet powerful hosted security 
software platform that unifies all major 
security applications and works on 
any device, anywhere, anytime and 
any browser. Nothing to install, easy 
to use and easy to support. 
§ Hosted Security Platform 
§ Access Control Management 
§ Alarm Management 
§ Video Management 
§ Visitor Management 
§ Person Recognition 
§ Destination Dispatch 
§ Reporting and Analytics
We Have the Products and Services 
that Deliver Security 4.0 
TM 
BluCARE 
SERVICE 
BluBUY 
E-COMMERCE 
BluCHIP 
HARDWARE 
BluSKY 
SOFTWARE 
An open IP based hardware platform 
u s i n g t r i e d a n d t r u e Me r c u r y 
components and the industry’s first 
person reader that replaces cards 
and card readers altogether. More 
convenient, more secure, easy to 
install and reliable. 
§ Access Control Panels 
§ Alarm Panels 
§ Elevator Control Panels 
§ Person Readers 
§ Destination Dispatch Processors 
§ Power Controllers
We Have the Products and Services 
that Deliver Security 4.0 
TM 
BluCARE 
SERVICE 
BluBUY 
E-COMMERCE 
BluCHIP 
HARDWARE 
BluSKY 
SOFTWARE 
A convenient e-commerce portal for 
all BluBØX products, services and the 
mos t common pe r iph e r a l s a nd 
supplies you need to install, maintain 
and upgrade your system. 
§ Proximity Cards 
§ Proximity Visitor Badges 
§ Paper Visitor Badges 
§ Touchscreen Monitors 
§ Card Readers 
§ Badge Printers 
§ Security Peripherals
We Have the Products and Services 
that Deliver Security 4.0 
TM 
BluCARE 
SERVICE 
BluBUY 
E-COMMERCE 
BluCHIP 
HARDWARE 
BluSKY 
SOFTWARE 
Our exceptional Customer First 
Service offers both self serve and live 
support. Reach us anywhere, 
anytime by phone, chat, email, video 
or our online service request center. 
§ Sales and Marketing Support 
§ Pre / Post Installation Support 
§ Automatic Software Upgrades 
§ Automatic Hardware Upgrades 
§ Professional Services
83! 
62 
Sm! 
O! 
42! 
8! 
17! 
92! 
U! 
Bi! 
Mo! 
Cl! 
Cloud 
Do More 
Own Less 
Protect Yourself 
Any Device 
Any Where 
Any Time 
Mobile 
Biometric 
Unified 
Open 
Smart 
No Cards 
More Secure 
More Convenient 
One Database 
One User Interface 
All Web Apps 
Choice 
Compatibility 
Future Proof 
Automated 
Adaptive 
Intelligent 
Six Key Elements Combine 
to Deliver 4.0 Benefits.
Do 
More 
All the benefits of Cloud 
+ All the benefits of Local 
= Better Solution 
The dedicated servers, NVRs, client 
s t a t i o n s , s t o r a g e and s o f t w a re 
applications that are traditionally 
installed locally onsite now preexist in 
the Cloud, eliminating provisioning, 
installation and maintenance of that 
equipment forever. Initial costs and total 
cost of ownership are significantly 
reduced with the Cloud. 
The Cloud’s unlimited computing scale 
a n d p o w e r d e l i v e r s a d v a n c e d 
capabilities not practical using Client- 
Server architecture. The Cloud 
facilitates true mobile security with 
access anywhere, any time with any 
device. The Cloud makes it easy to 
share data and collaborate which leads 
to speed and efficiency in everything you 
Own 
Less 
Protect 
Yourself 
Hosted Security in the Cloud 
Power, freedom and peace of mind. 
The Cloud provides full server and 
storage redundancy so that you never 
lose your database or servers, never 
have to backup or worry about disaster 
recovery for your security system again. 
Total peace of mind. 
The math is simple.
Mobile Security 
Security for the way we live 
We live a mobile life. Shouldn’t your security? 
Security issues don’t always arise when it’s convenient for you. But with True Mobile 
Security you can be in a position to connect, control and respond. 
61 
% 
of US population 
own smartphones 
80 
% 
have their mobile device 
with them 22 hours a day 
58 
% 
of internet access is from 
smartphones and tablets 
Please log in below.!
Mobile Security 
Security for the way we live 
TM 
A D AWATA B i s t h e s o l u t i o n . 
ada-wa-tob 
All you need is a device and a connection to the internet to access your entire 
security system and 100% of its functionality. That’s True Mobile Security (TMS). 
Any Device 
Any Where 
Any Time 
Any Browser 
Please log in below.!
Multi-Factor Biometric Id 
Natural, fast and accurate. 
Introducing the Person Reader 
Determining who you are is what we do to grant you access through a portal. 
With the person reader, YOU are the key, not something that you carry or 
something you know. It is a more convenient and secure replacement for card 
readers and cards and can be used anywhere you would use traditional access 
control. Use the person readers to compliment card readers or replace them 
altogether. They are simple and natural to use. Just look and be recognized. 
YOU are admitted, not 
the card you are carrying 
Stores a picture of every 
transaction 
Highest accuracy 
YOU are all you need 
Hands free and germ free 
Passive, natural and fast 
No card cost 
No card administration 
No compatibility issues 
No forgotten or lost cards 
More 
Convenient 
More 
Secure 
No 
Cards
Unified Applications 
Easier, cleaner and more powerful. 
One Database 
All Web Based 
One User Interface 
All Major Security Apps 
Out-of-the-Box Integrated 
Single vendor solution 
No application silos 
Lower total cost 
Deep, reliable integration 
More capabilities 
No additional cost 
The global standard 
No software required 
Runs on any device with a browser 
Shared data between apps 
Less administration 
Cleaner data 
Less training 
Easier to learn 
Better user experience
Open Platform 
A secure investment and always your best option. 
BluBØX with Mercury inside. TM 
Freedom of choice. 
Choose BluBØX with Mercury inside for your IP-based security solution and align yourself with 
open, industry standard technology. Never get locked into one brand or proprietary hardware. 
Always be able to pivot and move forward. With Mercury inside you have more than 20 
brands to choose from. Choice and compatibility will future proof your security system.
Smart Systems 
Ideas are sexy too. 
When Big Data meets Einstein it’s nothing short of transformational. 
Adaptive 
Analytics 2.0. The next level of video 
and data analytics delivers never seen 
before capabilities in situational 
awareness. Always on, Always 
working. It finds things that we 
can’t see and distills and summarizes 
your security into digestible, 
meaningful intelligence. 
Machine intelligence. It learns from 
your system’s data and improves its 
performance over time. It finds 
patterns, anomalies and unusual 
events and uses that information to 
create a more secure environment. 
AutomatedIntelligent 
Designed to minimize definable and 
repetitive tasks. Automation is woven 
into every aspect of providing security 
and the security system with the goals 
of saving time and labor and improving 
quality and accuracy.
Market Position 
BluBØX is in a class by itself 
Differentiators 
Open HW 
Cloud 
Proprietary HW 
Cloud 
Open HW 
Client Server 
Proprietary HW 
Client-Server 
All the Benefits of the Cloud 
Yes 
Yes 
No 
No 
True Mobile Security 
Yes 
Partial 
Partial 
Partial 
Open Hardware 
Yes 
No 
Yes 
No 
Person Reader 
Yes 
No 
No 
No 
Unified Apps 
Yes 
Partial 
Partial 
Partial 
Recurring Revenue 
Yes 
Yes 
No 
No
Recurring Revenue 
Grow a strong business with PaaS / SaaS 
A Win-Win for Everyone. 
• End user gets a lower upfront cost and lower total cost of ownership 
• System Integrator gets higher margin recurring revenue 
• Support contract gets bundled 
• Software upgrades are automatic 
• Less product obsolescence 
• Less equipment / less to go wrong / fewer headaches for everyone 
• End user remains a customer for life 
Growth “Sticky” 
Engine 
Revenue Recycling. Go Green. 
Higher 
Margin 
Recurring Revenue vs. One Time Revenue 
Growth Over Time 
Recurring Revenue Model 
One Time Revenue Model
Pricing Model 
High margin recurring revenue. Competitive hardware pricing. 
Software annual 
• Host Platform License per person 
• Card Reader License per card reader 
• Person Reader License per person reader 
• Alarm Point License per alarm point 
• Camera License per camera 
• Visitor License per station 
• Destination Dispatch License per system 
Hardware 
• 1,2,4,8 Door Kits 
• Elevator and Alarm Expansion Kits 
• Mercury Boards including M5 Bridge 
• Person Readers 
• Destination Dispatch Processors 
• Video Processors 
• Power Controllers 
All licenses require Host Platform License 
All hardware pricing is competitive with market
Early Adopter Program 
Early bird gets the worm 
System Integrator gets: 
• Highest Product Discount 
• Additional Discounts for Beta Sites 
• No Minimum Sales Requirements 
• Territory Protection 
• Priority Lead Generation 
• Free Services 
BluBØX gets: 
• Product Feedback 
• Marketing Feedback 
• Pricing Feedback 
• Alfa / Beta Testing 
• Product Specification Support 
• Website and Marketing Feedback 
You must qualify for the Early Adopter Program 
You must be willing to install Beta sites 
Space is limited 
Early adopter program ends December 2016
Marketing and Selling BluBØX 
Websites. Lead Generation. Immersive Demos. 
Websites 
Sales Calls 
Lead Generation 
• Everything needed to market BluBØX 
is on the website 
• High level story, supporting details, 
products and services 
• Marketing site, Integrator site, Micro 
sites 
• Targeted to End Users 
• Marketing directly to end users 
• Generate warm leads for our partners 
• Live chat 
• Social media management 
• Lead capture 
• Analytics 
• No computers required 
• No software required 
• No brochures required 
• No demo kits required 
• More effective, immersive demos 
• BluBØX Sales team will do your demo 
for you
Value Proposition 
Driven by Security 4.0 key elements. 
Lower Cost. 
Lower Initial and 
TCO, PaaS/SaaS 
Model 
Powerful 
Capabilities. 
Many More with 
Security 4.0 
Simple Unified 
Applications. 
Easy to Install, 
Easy to Use, Easy 
to Support 
Choice. 
Open Mercury 
Hardware Platform 
Person Reader. 
No Cards, More 
Secure, More 
Convenient 
True Mobile 
Security 
Any Device, Any 
Where, Any Time, 
Any Browser 
Protection. 
Built-In 
Redundancy and 
High Availability 
Smart Systems. 
Automated, 
Intelligent, Adaptive 
Future Proof. 
Compatible, 
Flexible, Scalable
Product Rollout 
Something New Every Quarter 
1/15 
4/15 
7/15 
10/15 
1/16 
Hosted Platform, Access Control, Alarm Monitoring and Visitor Processing 
Destination Dispatch 
Person Reader 
Video as a Service 
Situational Awareness
Growth Projections 
Top provider within 5 years. 
Goals 
2014 
2015 
2016 
2017 
2018 
Core Contributors - # Total! 30! 36! 42! 44! 44! 
F/T 
12 
16 
20 
28 
44 
P/T 
18 
20 
22 
16 
0 
System Integrators - # Total! 34! 155! 261! 396! 396! 
Large SI 
18 
44 
45 
49 
49 
Med SI / Large Alarm Co 
6 
39 
82 
130 
130 
Sm SI 
6 
39 
82 
130 
130 
Sm Alarm Co / Large Locksmith 
4 
24 
52 
87 
87 
Systems Sold - # Total! 33! 427! 1,396! 2,779! 4,144! 
Revenue - $ Total (M)! 0.175! 2.33! 7.99! 17.37! 26.53! 
Systems 
.145 
1.89 
6.25 
12.52 
18.7 
Supplies 
.027 
.34 
1.22 
2.95 
5.58 
Licenses 
.003 
.1 
.52 
1.90 
2.25 
EBITDA - $ Total (M)! 0! 0! 0.4! 3.6! 7.7!
The Team 
Colleagues for decades with deep industry and 
technical experience and a proven track record 
Why Invest With BluBØX ? 
The Timing 
We are at the precipice of the next security era 
with an opportunity to define it and set the bar 
The Product 
The right architecture, capabilities and 
enabling technologies to define Security 4.0 
The IP 
Big marketplace disruptors with very high 
barrier to entry – hugely valuable 
Personal Reward 
Help define and change an industry 
Return on Investment 
Reap the benefits of market differentiation and 
being seen as an industry thought leader 
The Operating Model 
Frictionless operation that is engineered for 
growth at the lowest possible overhead 
Strength as a Business 
We are building a high margin recurring 
revenue business with unique products and IP
Thank you for taking the time to review our information. 
Now that you know a little bit more about BluBØX, what would you like to do next? 
Keep in touch. 
I’d like to stay informed. 
Please keep an eye out for us 
and check out our website from 
time to time: 
www.blub0x.com 
We changed the industry the last 
time around and we are set to do 
it again with Security 4.0. We 
hope you join us at some point. 
Learn more. 
I’d like a presentation. 
Become a BØXER. 
How can I get started? 
Mailing List 
Contact Us 
Early Adopter Program 
Do nothing. 
Thanks for the info. 
We Understand 
Please go to our website and 
enter your contact information: 
www.blub0x.com 
You will be added to our 
distribution list. 
You can also reach us at: 
sales@blub0X.com 
info@blub0x.com 
Or by phone toll free: 
(844) 425-8209 
Please go to our website and 
enter your contact information: 
www.blub0x.com 
You will be added to our 
distribution list and we will call 
you to schedule an appointment. 
You can also reach us at: 
sales@blub0X.com 
info@blub0x.com 
Or by phone toll free: 
(844) 425-8209 
We are looking for integrator partners 
to join our early adopter program. 
There are significant advantages to 
doing this. Please contact us if you 
are interested. Space is limited. 
Beta Site 
We are looking for additional Beta 
sites to install BluBØX product. 
Please contact us if you have a site 
for us to consider. 
Integrator Program 
We are looking for integrator partners 
that will represent our products well 
and do a good job of supporting 
them. Please contact us if you are 
interested.

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BluBØX Intro

  • 2. Does your security system match the world we live in? cloud, web and internet 24/7 mobile, wireless and always connected collaborative and social streaming and video centric simple, convenient and integrated automatic upgradesonline shopping open source, open platform do-it-yourself (DIY) automated and smart exceptional customer service If not, maybe its time for a change…
  • 3. Cloud Security 4.0 TM SECURITY 4 THE WORLD WE LIVE IN Hosted Security in the Cloud Any Device Any Where Any Time Natural Biometric Identification End-to-End, Out-of-the-BØX Unified Apps Open Hardware Platform Automated Smart Systems INTRODUCING + Mobile + Biometric + Unified + Open + Smart
  • 4. The World is Always Changing. Disruptive technology. New benefits. Adoption. Repeat. And so it is with Physical Security It has gone through 3 generations of disruptive technology cycles. Each one lasting about 15 years. Each one replacing old technology with new. 1970 Security 1.0 We are now at the dawn of Security 4.0 The 4th generation of disruptive technologies that will shape the security landscape for the next 15 years. Mobile Devices Cloud / Wireless Biometric Browser / Web Unified Apps / Smart Systems Camera Appliance + Video-as-a-Service Mainframes Mainframe-Terminal / No Network Mag Stripe DOS / Basic Programs VCR Servers Client-Server / Ethernet Wiegand Windows / C++ Applications DVR PCs / Laptops Data Center / Internet Proximity Windows / .NET Application Suites NVR 1985 Security 2.0 2000 Security 3.0 2015 Security 4.0
  • 5. Security 4.0 is the Next Era. New architecture. New technology. New benefits. Hosted Security in the Cloud True Mobile Security Person Reader Conventional Devices Unlock the door with your phone. Notify distribution groups via email and text. Remotely monitor and control all portals, elevators and alarms from any device, anywhere, anytime, any browser. All IP based. Plug ‘n play into existing network infrastructure. Camera Appliance + VaaS Less onsite equipment to worry about. More and better computing power for less. More advanced capabilities. All applications pre-exist. No software to install. Updates are automatic. Built in redundancy and high availability. Collaboration, speed and efficiency. 100% system functionality is available on any device, anywhere, anytime, any browser. All applications are unified, web based and cover all major security functions. Open Hardware Person readers can supplement or replace card readers for a more secure, convenient and natural experience. No more cards! Recording, analytics and playback are done at the camera. “Important” video is sent to the cloud. Internet connection TM
  • 6. We Have the Products and Services that Deliver Security 4.0 TM BluCARE SERVICE BluBUY E-COMMERCE BluCHIP HARDWARE BluSKY SOFTWARE A simple yet powerful hosted security software platform that unifies all major security applications and works on any device, anywhere, anytime and any browser. Nothing to install, easy to use and easy to support. § Hosted Security Platform § Access Control Management § Alarm Management § Video Management § Visitor Management § Person Recognition § Destination Dispatch § Reporting and Analytics
  • 7. We Have the Products and Services that Deliver Security 4.0 TM BluCARE SERVICE BluBUY E-COMMERCE BluCHIP HARDWARE BluSKY SOFTWARE An open IP based hardware platform u s i n g t r i e d a n d t r u e Me r c u r y components and the industry’s first person reader that replaces cards and card readers altogether. More convenient, more secure, easy to install and reliable. § Access Control Panels § Alarm Panels § Elevator Control Panels § Person Readers § Destination Dispatch Processors § Power Controllers
  • 8. We Have the Products and Services that Deliver Security 4.0 TM BluCARE SERVICE BluBUY E-COMMERCE BluCHIP HARDWARE BluSKY SOFTWARE A convenient e-commerce portal for all BluBØX products, services and the mos t common pe r iph e r a l s a nd supplies you need to install, maintain and upgrade your system. § Proximity Cards § Proximity Visitor Badges § Paper Visitor Badges § Touchscreen Monitors § Card Readers § Badge Printers § Security Peripherals
  • 9. We Have the Products and Services that Deliver Security 4.0 TM BluCARE SERVICE BluBUY E-COMMERCE BluCHIP HARDWARE BluSKY SOFTWARE Our exceptional Customer First Service offers both self serve and live support. Reach us anywhere, anytime by phone, chat, email, video or our online service request center. § Sales and Marketing Support § Pre / Post Installation Support § Automatic Software Upgrades § Automatic Hardware Upgrades § Professional Services
  • 10. 83! 62 Sm! O! 42! 8! 17! 92! U! Bi! Mo! Cl! Cloud Do More Own Less Protect Yourself Any Device Any Where Any Time Mobile Biometric Unified Open Smart No Cards More Secure More Convenient One Database One User Interface All Web Apps Choice Compatibility Future Proof Automated Adaptive Intelligent Six Key Elements Combine to Deliver 4.0 Benefits.
  • 11. Do More All the benefits of Cloud + All the benefits of Local = Better Solution The dedicated servers, NVRs, client s t a t i o n s , s t o r a g e and s o f t w a re applications that are traditionally installed locally onsite now preexist in the Cloud, eliminating provisioning, installation and maintenance of that equipment forever. Initial costs and total cost of ownership are significantly reduced with the Cloud. The Cloud’s unlimited computing scale a n d p o w e r d e l i v e r s a d v a n c e d capabilities not practical using Client- Server architecture. The Cloud facilitates true mobile security with access anywhere, any time with any device. The Cloud makes it easy to share data and collaborate which leads to speed and efficiency in everything you Own Less Protect Yourself Hosted Security in the Cloud Power, freedom and peace of mind. The Cloud provides full server and storage redundancy so that you never lose your database or servers, never have to backup or worry about disaster recovery for your security system again. Total peace of mind. The math is simple.
  • 12. Mobile Security Security for the way we live We live a mobile life. Shouldn’t your security? Security issues don’t always arise when it’s convenient for you. But with True Mobile Security you can be in a position to connect, control and respond. 61 % of US population own smartphones 80 % have their mobile device with them 22 hours a day 58 % of internet access is from smartphones and tablets Please log in below.!
  • 13. Mobile Security Security for the way we live TM A D AWATA B i s t h e s o l u t i o n . ada-wa-tob All you need is a device and a connection to the internet to access your entire security system and 100% of its functionality. That’s True Mobile Security (TMS). Any Device Any Where Any Time Any Browser Please log in below.!
  • 14. Multi-Factor Biometric Id Natural, fast and accurate. Introducing the Person Reader Determining who you are is what we do to grant you access through a portal. With the person reader, YOU are the key, not something that you carry or something you know. It is a more convenient and secure replacement for card readers and cards and can be used anywhere you would use traditional access control. Use the person readers to compliment card readers or replace them altogether. They are simple and natural to use. Just look and be recognized. YOU are admitted, not the card you are carrying Stores a picture of every transaction Highest accuracy YOU are all you need Hands free and germ free Passive, natural and fast No card cost No card administration No compatibility issues No forgotten or lost cards More Convenient More Secure No Cards
  • 15. Unified Applications Easier, cleaner and more powerful. One Database All Web Based One User Interface All Major Security Apps Out-of-the-Box Integrated Single vendor solution No application silos Lower total cost Deep, reliable integration More capabilities No additional cost The global standard No software required Runs on any device with a browser Shared data between apps Less administration Cleaner data Less training Easier to learn Better user experience
  • 16. Open Platform A secure investment and always your best option. BluBØX with Mercury inside. TM Freedom of choice. Choose BluBØX with Mercury inside for your IP-based security solution and align yourself with open, industry standard technology. Never get locked into one brand or proprietary hardware. Always be able to pivot and move forward. With Mercury inside you have more than 20 brands to choose from. Choice and compatibility will future proof your security system.
  • 17. Smart Systems Ideas are sexy too. When Big Data meets Einstein it’s nothing short of transformational. Adaptive Analytics 2.0. The next level of video and data analytics delivers never seen before capabilities in situational awareness. Always on, Always working. It finds things that we can’t see and distills and summarizes your security into digestible, meaningful intelligence. Machine intelligence. It learns from your system’s data and improves its performance over time. It finds patterns, anomalies and unusual events and uses that information to create a more secure environment. AutomatedIntelligent Designed to minimize definable and repetitive tasks. Automation is woven into every aspect of providing security and the security system with the goals of saving time and labor and improving quality and accuracy.
  • 18. Market Position BluBØX is in a class by itself Differentiators Open HW Cloud Proprietary HW Cloud Open HW Client Server Proprietary HW Client-Server All the Benefits of the Cloud Yes Yes No No True Mobile Security Yes Partial Partial Partial Open Hardware Yes No Yes No Person Reader Yes No No No Unified Apps Yes Partial Partial Partial Recurring Revenue Yes Yes No No
  • 19. Recurring Revenue Grow a strong business with PaaS / SaaS A Win-Win for Everyone. • End user gets a lower upfront cost and lower total cost of ownership • System Integrator gets higher margin recurring revenue • Support contract gets bundled • Software upgrades are automatic • Less product obsolescence • Less equipment / less to go wrong / fewer headaches for everyone • End user remains a customer for life Growth “Sticky” Engine Revenue Recycling. Go Green. Higher Margin Recurring Revenue vs. One Time Revenue Growth Over Time Recurring Revenue Model One Time Revenue Model
  • 20. Pricing Model High margin recurring revenue. Competitive hardware pricing. Software annual • Host Platform License per person • Card Reader License per card reader • Person Reader License per person reader • Alarm Point License per alarm point • Camera License per camera • Visitor License per station • Destination Dispatch License per system Hardware • 1,2,4,8 Door Kits • Elevator and Alarm Expansion Kits • Mercury Boards including M5 Bridge • Person Readers • Destination Dispatch Processors • Video Processors • Power Controllers All licenses require Host Platform License All hardware pricing is competitive with market
  • 21. Early Adopter Program Early bird gets the worm System Integrator gets: • Highest Product Discount • Additional Discounts for Beta Sites • No Minimum Sales Requirements • Territory Protection • Priority Lead Generation • Free Services BluBØX gets: • Product Feedback • Marketing Feedback • Pricing Feedback • Alfa / Beta Testing • Product Specification Support • Website and Marketing Feedback You must qualify for the Early Adopter Program You must be willing to install Beta sites Space is limited Early adopter program ends December 2016
  • 22. Marketing and Selling BluBØX Websites. Lead Generation. Immersive Demos. Websites Sales Calls Lead Generation • Everything needed to market BluBØX is on the website • High level story, supporting details, products and services • Marketing site, Integrator site, Micro sites • Targeted to End Users • Marketing directly to end users • Generate warm leads for our partners • Live chat • Social media management • Lead capture • Analytics • No computers required • No software required • No brochures required • No demo kits required • More effective, immersive demos • BluBØX Sales team will do your demo for you
  • 23. Value Proposition Driven by Security 4.0 key elements. Lower Cost. Lower Initial and TCO, PaaS/SaaS Model Powerful Capabilities. Many More with Security 4.0 Simple Unified Applications. Easy to Install, Easy to Use, Easy to Support Choice. Open Mercury Hardware Platform Person Reader. No Cards, More Secure, More Convenient True Mobile Security Any Device, Any Where, Any Time, Any Browser Protection. Built-In Redundancy and High Availability Smart Systems. Automated, Intelligent, Adaptive Future Proof. Compatible, Flexible, Scalable
  • 24. Product Rollout Something New Every Quarter 1/15 4/15 7/15 10/15 1/16 Hosted Platform, Access Control, Alarm Monitoring and Visitor Processing Destination Dispatch Person Reader Video as a Service Situational Awareness
  • 25. Growth Projections Top provider within 5 years. Goals 2014 2015 2016 2017 2018 Core Contributors - # Total! 30! 36! 42! 44! 44! F/T 12 16 20 28 44 P/T 18 20 22 16 0 System Integrators - # Total! 34! 155! 261! 396! 396! Large SI 18 44 45 49 49 Med SI / Large Alarm Co 6 39 82 130 130 Sm SI 6 39 82 130 130 Sm Alarm Co / Large Locksmith 4 24 52 87 87 Systems Sold - # Total! 33! 427! 1,396! 2,779! 4,144! Revenue - $ Total (M)! 0.175! 2.33! 7.99! 17.37! 26.53! Systems .145 1.89 6.25 12.52 18.7 Supplies .027 .34 1.22 2.95 5.58 Licenses .003 .1 .52 1.90 2.25 EBITDA - $ Total (M)! 0! 0! 0.4! 3.6! 7.7!
  • 26. The Team Colleagues for decades with deep industry and technical experience and a proven track record Why Invest With BluBØX ? The Timing We are at the precipice of the next security era with an opportunity to define it and set the bar The Product The right architecture, capabilities and enabling technologies to define Security 4.0 The IP Big marketplace disruptors with very high barrier to entry – hugely valuable Personal Reward Help define and change an industry Return on Investment Reap the benefits of market differentiation and being seen as an industry thought leader The Operating Model Frictionless operation that is engineered for growth at the lowest possible overhead Strength as a Business We are building a high margin recurring revenue business with unique products and IP
  • 27. Thank you for taking the time to review our information. Now that you know a little bit more about BluBØX, what would you like to do next? Keep in touch. I’d like to stay informed. Please keep an eye out for us and check out our website from time to time: www.blub0x.com We changed the industry the last time around and we are set to do it again with Security 4.0. We hope you join us at some point. Learn more. I’d like a presentation. Become a BØXER. How can I get started? Mailing List Contact Us Early Adopter Program Do nothing. Thanks for the info. We Understand Please go to our website and enter your contact information: www.blub0x.com You will be added to our distribution list. You can also reach us at: sales@blub0X.com info@blub0x.com Or by phone toll free: (844) 425-8209 Please go to our website and enter your contact information: www.blub0x.com You will be added to our distribution list and we will call you to schedule an appointment. You can also reach us at: sales@blub0X.com info@blub0x.com Or by phone toll free: (844) 425-8209 We are looking for integrator partners to join our early adopter program. There are significant advantages to doing this. Please contact us if you are interested. Space is limited. Beta Site We are looking for additional Beta sites to install BluBØX product. Please contact us if you have a site for us to consider. Integrator Program We are looking for integrator partners that will represent our products well and do a good job of supporting them. Please contact us if you are interested.