Bms101

This document discusses social media and its role in communication. It defines social media as online technologies that allow people to share opinions and perspectives. It notes that younger generations see social media as a more important source of news than traditional media. The document also discusses how social media promotes principles of truth, trust, transparency and accountability in communication. It explores concepts like blogs, microblogging on Facebook and Twitter, and virtual worlds like Second Life. Overall, the document examines how social media has changed communication and encourages embracing its potential to create better results through improved sharing of information and connections between people.