BNI presentation
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Blogging statistics show there are over 70 million blogs with 120,000 new blogs created daily. While many blogs are abandoned, over 3.9 million bloggers update weekly. Companies should create blogs to interact with stakeholders, join industry conversations, promote their brand, and increase search engine optimization. Successful corporate blogs are transparent, allow time for dialog, and have a unique writing style and personality.
BNI presentation
- 1. Blogging 101
- 2. The Blogosphere Raw Numbers Technorati tracks 70 million blogs 120,000 new blogs per day 1.4 blogs created per second 19.4 million (55%) are still posting 3 months later 3.9 million bloggers update weekly Bloggers make 1.2 million posts a day or 50,000 an hour with major spikes during major news events
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- 4. So Why Should a Company Bother? Initiate two-way interaction with stakeholder Join the conversation in your industry Put a human face on the company Increase SEO & Web site traffic Establish/build expert status
- 5. What Makes a Blog Successful? Among 20 “successful” corporate bloggers, most common answers: Culture Transparency Time Dialogue Writing Style & Personality
- 6. Questions?
Editor's Notes
- #2: The social media label applies to several different tools: blogs, social networking (who has a MySpace page?), social bookmarking (delicious is the most used),