Boost Your Business with Facebook; Part 2
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The document discusses advanced targeting options for Facebook advertising, including custom and lookalike audiences to enhance ROI and ad performance. It highlights strategies for success, such as utilizing the Facebook pixel for audience segmentation and the benefits of different ad formats like carousel ads. Additionally, it provides tips on effective ad creation, budget management, and measures for tracking success.
Boost Your Business with Facebook; Part 2
- 1. Boost Your Business: Part 2 May 5, 2016 | San Francisco
- 2. Advanced Targeting Options Custom Audiences Lookalike Audiences
- 3. Museum of Science, Boston Museum • Tourist Attractions KEYS TO SUCCESSCustom Audiences 10X return on ad spend On Cyber Monday
- 4. TARGET TO PEOPLE WHO’VE BEEN TO YOUR WEBSITE
- 5. CUSTOM AUDIENCES FROM YOUR WEBSITE
- 6. TARGET TO PEOPLE WHO’VE BEEN TO YOUR WEBSITE 123456789
- 7. Benefits of Facebook pixel Measure ROIOptimize ad deliveryCreate Custom Audience from your website
- 8. Lookalike audiences People you know Website visitors Mobile app customers Fans of your page
- 9. LOOKALIKE AUDIENCES Jasper’s Market United States (US)
- 10. The Peach Truck Food & Grocery KEYS TO SUCCESSLookalike Audiences 100%lift in sales year over year
- 11. Custom Audiences Existing customers Seasonal spenders E-commerce spenders Segmentation leads to better results
- 12. Custom Audiences Existing customers Lookalike Audiences New customers Seasonal spenders E-commerce spenders Segmentation leads to better results
- 13. 14 Use Facebook pixel Segment audiences Define your target Takeaways
- 14. Ads
- 15. Ads Create Flow Power EditorPage 3 places to create ads on Facebook
- 16. Campaign Objective Targeting + Budget Creative How can I create an effective ad?
- 17. Ads Create Flow Power EditorPage 3 places to create ads on Facebook
- 20. Ads Create Flow Power EditorPage
- 26. Campaign Objective Targeting + Budget Creative How can I create an effective ad?
- 28. Interests Demographics Audiences Location Target and reach your customers
- 29. How much should I budget?
- 32. Leverage call–to-action buttons Use quality images Write compelling text Test, learn, repeat
- 34. Navigating to www.jaspers- market.com Drive customers directly to your website
- 35. SOURCE: Facebook internal study across 9k ad sets testing carousel link ads and standard link ads, Jan. 15, 2015 – Feb. 15, 2015 The Carousel format drives results when compared to standard link ads 30-50% decrease in cost per action 20-30% decrease in cost per click
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- 40. Ads Manager
- 43. REPORTING AND CUSTOM REPORTS
- 45. Ads Manager App
- 46. Get creative Track your success Know your goal Takeaways
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