Booth set up and display for handmade goods
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The document provides 7 tips for creating a great stall display at a craft fair or market. The tips are to create a welcoming display that highlights products, prepare in advance, keep the display less cluttered with enough space between items, choose a theme to focus the display, vary the height of items and use of props, clearly price all items but discreetly, and promote the business brand through signage or matching online presence. Props and examples of display items that could be used at home like ladders, boxes, and mannequin heads are also mentioned.
Booth set up and display for handmade goods
- 1. 7 Tips for a Great Stall
- 2. Stall Display Your stall should be a welcoming and inviting space for people to be drawn to. A display should compliment and highlight your work. You should consider the overall impression you are giving to potential customers.
- 3. Prepare in advance If you have spent time and effort creating beautiful handmade items for sale, allow enough time to plan your display and do justice to your hard work.
- 4. Less is more Make it eye catching and easy for your customers to see everything and not over accessorised or cluttered. Make items clearly visible, keep it full of product but balanced so that there is just enough product out at once.
- 5. Less is more Too much choice can overwhelm some buyers. If you have multiples of items, put out three or four and asking people if they’d like to see another size/colour. Make products accessible so they can look at them themselves and try on, or have a closer look. A mirror is a jewellery seller’s must have product.
- 6. Theme Picking a theme will help to focus your ideas and simplify your display. The theme should compliment your items, not outshine them.
- 7. Height Eye level! then below and above. Use different levels to maximise your space and make it more interesting.
- 8. Props / Context Use props to display and enhance your items to indicate how to use them and who might use them. This also give height. Jewelry often looks great hanging from mannequins and ring displays. Show how the product is worn, wear one yourself!
- 9. Price People don’t want to keep asking you how much something is. Price all items clearly but discreetly either on the product or on a price list displayed. Beautiful labels will add to your overall presentation, shabby labels will detract from it.
- 10. Branding You want people to remember your stall but also your company name. It’s important to display a banner or sign on your display. Try to match this with your website or craft blog if you can to unify your brand.
- 11. Some ideas for display items you might have at home: • small ladders • covered boxes to raise items up at the back • mannequin heads for hair accessories • an apron for badges • baskets or old tins to house rolls of material or other objects • a small child’s chair to seat a large doll • small suitcases to stack toys or other stuffed items • cake plates to house smaller items • material in a frame with batting to hold earrings • Birdcages • Coat racks for hats, scarves or other things