Scalability by Dana R Zezzo
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1) The document provides tips for decorated apparel sellers to scale their business for higher profits. 2) It recommends bundling products, upselling additional items, and using existing customer artwork to generate repeat business as ways to increase profitability. 3) The key to success is selling solutions rather than just products by asking customers questions to understand their needs and event details.
Scalability by Dana R Zezzo
- 1. How to sell more decorated apparel for a higher profit. $ "Scalability" $ June 12 – 13, 2009
- 2. "Scalability" Dana R. Zezzo Vice President of Sales dzezzo@protowelsetc.com Cell: 440.344.5933
- 3. "Scalability" $ $ Good, Better, Best $ Building the proper scale equals higher profit.
- 4. Workshop Overview Scalability Application to close sales Application to learn product Proper positioning of brands in the industry Bundle Upselling Selling Tips
- 5. Building the Scale - Product Categories - Price - Decoration Method - Color - Fabrics – Technology - Brands - Functionality
- 9. Asking the Right Questions Building the scale What event will the item(s) be used for? What is the purpose of the item(s)? What budget are you targeting? What is your event date (in-hands date)? Who is the “real” end user? What is the theme/message of the campaign?
- 10. Building the Scale *Audience Participation Needed
- 11. Selling Tip #1 The ultimate return on your time. BUNDLE!! $ Increase Profitability $
- 12. Selling Tip #2 Towel n’ Tote Beach Bag Compression UPSELLING OPTIONS
- 14. Selling Tip #3 If you own the art, you own the customer. Use your current customers logos to generate more business!
- 15. Selling Tip #3 Example Digitize, Properly Working Digitize, a Tradeshow. Digitize!!
- 16. Selling Tip #4 Think outside the box … or on it. Selling Tip 102: What’s in the box?
- 17. Increased Profits Come from Selling Solutions Not Products. Solutions. Products.
- 18. SELLING TIP RECAP • Bundle • Upsell • If YOU own the art, YOU own the customer • Think outside the Box, or on it
- 19. THANK YOU Dana Zezzo Vice President of Sales dzezzo@protowelsetc.com