Bottom Up Tagging

1) The document discusses tagging and folksonomies, which are user-generated tags applied to online objects that provide meaning and context. 2) Tagging allows people to organize information using their own vocabulary rather than a controlled taxonomy. It taps into people's natural cognitive processes. 3) The document argues that tagging provides value for businesses by allowing them to better understand customer terminology, perspectives, and needs in order to improve search and sharing of information both internally and online.