Brainstorming Techniques For New Product Development Complete PowerPoint Deck With slides
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The document discusses various brainstorming techniques that can be used for new product development. It begins with an overview of basic brainstorming principles like deferring judgment and encouraging wild ideas. It then covers specific techniques such as individual versus group brainstorming, structured versus unstructured approaches, brainwriting, mind mapping, reverse brainstorming and more. The document provides details on how to implement each technique and analyze the results, with the goal of generating many novel ideas for new products.
Brainstorming Techniques For New Product Development Complete PowerPoint Deck With slides
- 1. Brainstorming Techniques for NEW PRODUCT DEVELOPMENT Your Company Name
- 2. Agenda Slide www.company.com 2 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. AGENDA01 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. AGENDA02 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. AGENDA03 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. AGENDA04 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. AGENDA05 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. AGENDA06
- 3. www.company.com 3 "A method of shared problem solving in which all members of a group spontaneously contribute ideas." What Is Brainstorming
- 4. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 1. No criticizing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2. No evaluating This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3. No limits on ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4. No judgmental looks www.company.com 4 Rules Of Brainstorming
- 5. www.company.com 5 Convergent Phase Discuss, critique, and prioritize ideas. Select ideas that are most applicable to the problem. Divergent Phase Ask the group to generate as many solutions or ideas. There should be no censorship. Posing Problem Posing problem pose a clear problem, question, or topic to the group. Selecting Participants Select a group of 3 to 10 participants with different backgrounds. 01 02 03 04 Procedure OF Brainstorming
- 6. www.company.com 6 Method Scorecard For Brainstorming Overall Effort Required Time For Planning And Conducting Skill And Experience Supplies And Equipment Time For Data Analysis Most Useful During These Project Phases: ✓ Problem Definition ✓ Requirements ✓ Conceptual Design ✓ Detailed Design ✓ Implementatio n Method Scorecard For Brainstorming
- 7. www.company.com 7 Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Brainstorming Technique
- 8. www.company.com 8 Creative IdeationThe Brain Dump Divergent Thinking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Stages Of Brainstorming
- 9. You Can Take Advantage Of The Full Experience And Creativity Of All Team Members. When One Member Gets Stuck With An Idea, Another Member's Creativity And Experience Can Take The Idea To The Next Stage. You Can Develop Ideas In Greater Depth With Group Brainstorming Than You Can With Individual Brainstorming. Group Brainstorming While Group Brainstorming Is Often More Effective At Generating Ideas Than Normal Group Problem Solving, Several Studies Have Shown That Individual Brainstorming Produces More – And Often Better – Ideas Than Group Brainstorming. Individual Brainstorming www.company.com 9 Types Of Brainstorming- Individual And Group Brainstorming
- 10. www.company.com 10 “Mind mapping is a useful technique that helps you learn more effectively, improves the way that you record information, and supports and enhances creative problem solving.” Mind Maps For Brainstorming
- 11. 02 03 01 In Structured Brainstorming • Solicit one idea from each person in sequence. • Participants who don’t have an idea at the moment may say pass. In Unstructured Brainstorming • Participants simply contribute ideas as they come to mind. • The advantage of free form brainstorming is that participants can build off each other’s ideas. The atmosphere is very relaxed. In Silent Brainstorming • Have participants write ideas individually on sticky back notes or small slips of paper. • Collect the papers and post them for all to see. www.company.com 11 3 Basic Brainstorming Techniques Structured Unstructured And Silent
- 12. www.company.com 12 05 04 03 02 01 Before getting together as a group, present the task or problem to all members. Give everyone sufficient time to think about what needs to be done and to form their own opinions on how to best accomplish the task or solve the problem. Form a core group of two members. Have them discuss the problem. Add a third group member to the core group. The third member presents ideas to the first two members before hearing the ideas that have already been discussed. After all three members have laid out their solutions and ideas, they discuss their options together. Repeat the same process by adding a fourth member, and so on, to the group. Allow time for discussion after each additional member has presented his or her ideas. Reach a final decision only after all members have been brought in and presented their ideas. 1.The Stepladder Technique
- 13. www.company.com 13 In brief, it consists of 6 participants supervised by A moderator who are required to write down 3 ideas on A specific worksheet within 5 minutes. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes. Participants Idea Participants 1 Participants 2 Participants 3 Participants 4 Participants 5 Participants 6 Idea 1 Idea 2 Idea 3 2. 6-3-5 Brainwriting
- 14. www.company.com 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3. Online Brainstorming
- 15. www.company.com 15 “This method involves collecting ideas from people on pieces of paper or post-it notes. Writing rather than speaking allows free flow of ideas and level playing field for quitter and outspoken participants.” 03 02 01 05 04 06 4. Crawford's Slip Writing Method
- 16. www.company.com 16 Target Your Goals Visitor Goals CHANGE YOUR THINKING INSTEAD OF ASKING ― “How Do I Solve Or Prevent This Issue?” ― “How Do I Achieve These Results?” ASK ― “How Could I Possibly Cause The Issue?” ― “How Could I Possibly Achieve The Opposite Effect?” 5. Reverse Brainstorming
- 17. 01 02 03 04 05 06 New Product Why will they buy it? How is it better than competitor's product? How to finalize the product design? What is the cost of the product? What is the right time to launch the product? What is its shelf life? How will we pitch it? Why people choose our product? How we sell it? What should the price of product? What are the features of the product? Who will buy it? www.company.com 17 6. Star Busting
- 18. www.company.com 18 Work Groups and Teams Development Compliance Organizational Environment Safety Maximizing Your Leadership “When an idea-generating session has numerous related issues or numerous stakeholders, simple brainstorming is often inadequate. The charlotte procedure (sometimes spelled 'charrette') involves organizing people into several small groups, each of which brainstorms ideas one-after-the-other until everyone involved has had a chance to contribute fully. 7. Charlotte Procedure
- 19. STEP 1 – Gather your team together around A table. Give each person index cards so that they can record their ideas on individual pieces of card. STEP 2 – Acting as facilitator, explain the problem that you want to solve. Be specific about the objectives of the brainstorming session. Answer questions, but discourage discussion. The goal in this step is to allow individual people to think creatively without any influence from others. STEP 3 – Have each team member, in silence, think of one idea and write it down on an index card. STEP 4 – Once everyone has written down an idea, have each person pass their idea to the person next to them. Everyone should now be holding A new card with their neighbor's idea written down on it. STEP 5 – Have each person use their neighbor's idea as inspiration to create another idea. Then ask each person to hand in their neighbor's card, and pass their new idea to the person next to them to repeat. STEP 6 – Continue this circular idea swap for as long as is necessary to gather A good amount of ideas. When the time is up, gather up all the ideas. You can now collate them, eliminate any duplicates and discuss them further as required. This method allows team members to generate ideas without being influenced by any one person. www.company.com 19 8. Round-Robin Brainstorming
- 20. www.company.com 20 “Role storming is a technique that encourages group members to take on other people's identities while brainstorming. This reduces the inhibitions that many people feel when sharing their ideas with a group, and it helps people come up with ideas that they may not have otherwise considered. Usually, each team member should have around 2 minutes to get into character and 10 minutes to brainstorm ideas that reflect the chosen character. The session has two rounds, which gives each member 24 minutes to brainstorm ideas. The session length is the total time for all the members. For example, if the session includes 4 members, then the total time will be 96 minutes.” 9. Role Storming
- 21. www.company.com 21 Morphological Analysis Variation A AA BA CA DA Variation B AB BB CB DB Variation C AC BC CC DC Variation D AD BD CD DD Variation E AE BE CE DE Element A Element B Element C Element D 10. Morphological Analysis
- 22. www.company.com 22 Definition Similar Feels Like Opposite Similar Synthesis Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here “This is a technique that forces one to talk about the problem in another manner, to use other descriptive words in another form, mainly, by using analogies as the mechanisms for making the familiar strange and strange familiar.” Rich Stimulus Climate ActionThinking 11. The Synectics Technique
- 23. www.company.com 23 There are two steps in the attribute listing technique. The first is to list all of the various characteristics of the study object. The second is to deliberately change or modify these characteristics. ƒBy means of this technique, it is possible to bring together new combinations of characteristics or attributes that will better fulfill some existing need. Features Material used Lead material Colour Shape Special features Attributes Wood Grey Brown Cylindrical Eraser on top Alternatives Plastic Luminous Multicolour with company logo Oval Hook to clip onto clipboards 12. Attribute Listing Technique
- 24. www.company.com 24 Leader Identifies Judgment Issues And Develops Questionnaire. Prospective Participants Are Identified And Asked To Cooperate. Leaders Compiles Summaries And Reproduces Participants Responses. Leaders Send The Compiled List Of Judgment To All Participants. Participants Comment On Each Other’ S Ideas And Propose A Final Judgment. Leader Looks For Consensus. Leader Accepts Consensus Judgment As Group’s Choice. Leaders Send Questionnaire To Willing Participants, Who Record Their Judgments And Recommendations And Return The Questionnaire. 13. The Delphi Method
- 25. www.company.com 25 Idea 1 Idea 2 Idea 3 Total Number Of Votes Voting Criteria 1 6 Voting Criteria 2 4 Voting Criteria 3 5 Analysing Results Of Brainstorming Session Attribute Listing Technique
- 26. www.company.com 26 Theme 1 Theme2 Theme3 Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Analysing Results Of Brainstorming Session Affinity Diagrams
- 27. www.company.com 27 Ideas Idea 1 Idea 2 Idea 3 Merits 3 2 2 Demerits 2 2 3 Implications 3 3 2 Probable 3 3 2 Outcomes 3 3 3 Score 14 13 12 Analysing Results Of Brainstorming Session Weighted Scoring Model
- 28. www.company.com 28 TEXT Requirement Score A B C TEXT Criteria Weight X 50% Y 30% Z 20% Weighted Scores 100% Decision Matrix- Weighted Scoring Model
- 29. www.company.com 29 Black Hat White Hat Outside The Box Thinkers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Data Driven Inputs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opposing Viewpoints This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feelings And Intuitions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Idea Collector, Leader This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Focused On The Positives Analysing Results Of Brainstorming Session Six Thinking Hats
- 30. www.company.com 30 01 0203 04 Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysing Results of Brainstorming Session SWOT Analysis
- 31. www.company.com 31 • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. Won’t (Can Be Delayed For Future Use) • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. Could (Desired But Not Necessary) • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. Should (High Priority) • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. Must (Minimal Usable Subset) Analysis For Skill Of Business Analyst Analysing Results Of Brainstorming Session Moscow Analysis
- 34. www.company.com 34 JOHN SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CAROL SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARY SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team
- 35. www.company.com 35 CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA SMITH This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TOM SMITH FOUNDER This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARY SMITH DIRECTOR OF SALES This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH MANAGING DIRECTOR About Us
- 36. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 36 Our Goal
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- 39. www.company.com 39 - Albert Einstein Imagination is more important than knowledge. Quotes
- 40. www.company.com 40 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 01 02 03 04 05 06 01 02 03 04 05 06 01 02 03 04 05 06 Dashboard
- 41. www.company.com 41 01 02 03 04 89% Your Text Here 50% Put Text Here 90% Put Text Here 95% Your Text Here Location
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- 47. www.company.com 47 Effective Budged Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Circular
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- 52. www.company.com 52 Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Hierarchy
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