Brand identity Script
- 1. Brand identity Documentary: We’ve used a theme of three distinctive colours red white and black to create a unique selling point to the overrule documentary. The whole idea of doing this will create audience’s familiarity. Furthermore, by sticking to these colours will help relate the viewer to our documentary as it will be a unique colour scheme that will be remembered easy. The colour red is defined into energy and motivates us to take action. This colour helps our audiences become more engaged in our documentary as well as luring them into taking action. The colour red is equally bold which will stand out to our audiences and become clear to important information and facts we’re trying to get across to our target audiences. The colour white will suggest commitment in our documentary and will encourage them to continuing to watch the documentary. The colour white is also very clear and used professionally in other documentaries which we’ve studied during our research. Furthermore, the colour contrast between black and white shows simplistic elements in our documentary and informs our target audiences clearly structured information. The colour black can be seen as sophisticated and used in our documentary to show an element of sophistication upon facts and content. Double page spread Similarly, to the documentary our print media peace has offered a similar theme of colours to follow audience’s familiarity. We’re not challenging the codes and conventions of other double page spreads purely due to the fact that we don’t want audiences to be unfamiliarly with the structure. In addition to that we’ll be following the rules of thirds to suit audience’s familiarity and create a similar layout to what they’re used too. Radio For radio, we’re using grab quotes from our vox pop interviews in the documentary. By doing this will make the listeners of the radio advert be alert to certain quotes we’ve used and relate the quotes to our documentary. “is the cd dead” is a following brand identity throughout all of our media platforms. Purely sticking to this quote allows audiences to match the quote to the documentary as well as our target audience’s questioning themselves if the cd is dead? Furthermore this one question will act as a slogan to our overrule documentary and advertisement.