Break into Cannes Prediction Contest - 'Street Colors - Your Styles' for Cannon
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This document outlines a photo contest proposal to promote Canon Ixus cameras. The contest would have participants submit photos taken on streets during holidays that show their personality and style. It would run in three rounds from December to January, with participants voting on photos. The winner would receive a trip to Singapore, while all participants get a camera discount. The proposal describes the camera features, objectives to increase sales, target audience, and execution plan including online submission, photo filters, hashtags, voting, and communication channels.
Break into Cannes Prediction Contest - 'Street Colors - Your Styles' for Cannon
- 1. Break into Cannes Prediction Contest: Street colors - Your Styles Muôn sắc phố phường – Đa màu phong cách By Hồ Gia Hoàng (This is a personal work with non–commercial purposes)
- 2. Content 1. About Cannon Digital Ixus 2. Objectives 3. Target audience 4. Challenge 5. Proposition 6. Idea 7. Execution
- 3. About Canon Digital IXUS First introduced in 2000 Mid-range market Design • Young and modern • Various colors Function • Face and smile detection • Light enhancement • Wifi connection • Cool photo filters
- 4. Objectives Marketing objectives: To increase sales of Canon Ixus camera on Christmas, Calendar New Year and Lunar New Year. Communication objectives: • To make people aware of some major features of Ixus: colorful designs and photo filters; • 300 people participate in the first round of the Photo contest.
- 5. Target audience • Age: 20- 30 • Job: student and officer • Status: single or married • Already own a camera or want to by a new on Demographic • Live in cities, especially Ho Chi Minh city and Ha NoiGeographic • Love taking pictures with family and friends on special occasions • Like to share photos on social networksPsychographic
- 6. Challenge Canon camera is good but too expensive and unfashionable There are so many things needed to pay at the end of this year so I have to use the money wisely
- 7. Proposition Canon IXUS captures your moments with friends and family on colorful celebrations (Christmas, Calendar New Year, Lunar New Year) in which you show your young, modern styles and characteristics
- 8. Idea You show your own personality on colorful streets on special celebrations Street colors - Your Styles (Muôn sắc phố phường – Đa màu phong cách)
- 10. Executive Description: • Online contest on: www.canon.com.vn. • The photos show your personalities while traveling on colorful streets on Christmas, Calendar New Year or Lunar New Year. You can take the photo yourself or with friends and family. Submit at least 01 photo for each round.
- 11. Executive Round 1: December 16th - December 29th 2013 • Busy street – I… • (Phố tấp nập – Tôi…) Round 2: January 2nd - January 9th 2014 • Peaceful street – I… • (Phố an yên – Tôi…) Round 3: January 10th - January 16th 2014 • Colorful street – I… • (Phố sắc màu – Tôi…) •03 rounds, each round has a topic Number of entrants Round 1: over 300 Round 2: 50 Round 3: 25 A winner
- 12. Executive Registration procedure: • Step 1: Access to www.canon.com.vn/contest • Step 2: Create an account • Step 3: Submit your photos
- 13. Executive • Step 4: Add filters
- 14. Executive • Step 5: Add your slogan
- 15. Executive Score: • The score will be counted by the number of votes on the website. Each photo/album can be voted by Facebook, Google or Yahoo account. • The winner is the one who has the highest number of votes after round 03. • The winner will be awarded a trip to Singapore for 02 people. All the participants receive a 10% discount voucher for a Canon Ixus camera.
- 16. Executive Communication plan: • Banners on websites such as VnExpress, Dantri, 24h.com.vn; • Banners on Facebook; • Digital posters placed in Canon stores and elevators at shopping malls such as Vincom, Diamond, Crescent Mall; • Email-marketing.
- 17. Poster
- 18. Thank you!