Break out session - Community development
- 1. Sustainability and Investment in Community DevelopmentArchana- Cognizant Technology SolutionsDivya – Steria (India) LtdJasmine – Suzlon FoundationVandana – GAIL (India) Ltd
- 2. Industries we representInformation TechnologyWind EnergyNatural Gas
- 3. We will be discussingOur key StakeholdersSustainability and Community Development connect in IndiaCommunity development interventions Key ChallengesCase StudiesConclusion
- 4. Key stakeholders EmployeesGovernmentInvestors SocietyMediaCompany EnvironmentCivil Society OrganizationCommunity members who sold their land Customers Regulators
- 5. Sustainability and Community Development connectNatural capitalFinancial capitalRaw materialInvestmentInfrastructureHarmony Social capitalPhysical capitalskillsHuman Capital
- 6. Community development interventions Health EducationLivelihoodCivic AmenitiesNatural Resource Management
- 7. Key ChallengesWhich community development intervention do you invest in? How do you initiate a dialogue with the community ?How do you integrate it with employees work culture?How can one measuring and monetize the value of Intangible return on investment?
- 8. Selection and Impact Analysis of Outreach ProgramAbout the ProgramImproving education of underprivileged sections of the society
- 9. Grassroots approach with employees referring and executing the projectsChallengesWide ranging projects across geographies
- 10. ~ 500 projects in 2010 ranging from setting up labs to teaching at Juvenile home
- 11. How to pick the best projects which have maximum positive impactEvolving a CSR intervention package integrated with business cycleAbout the programCommunity development activities in the neighborhood along the gas pipe linesChallenges Resistance of local villagers
- 13. Package of interventionsEnhancing employee volunteering About the ProgramEmpowering students with the tools to make students aware of their passion, potential and various career opportunities
- 14. Enabling employees to volunteer in meaningful programsChallenges Motivating volunteers for the program
- 15. Creating a structured framework for employee volunteerism.Calculating the Social return on Investment (SROI)About the ProgramTransformative programs
- 17. Proactive programsChallenges Articulate the monetary value created by the intangibles outcomes of the programs
- 18. Giving a complete picture of the full impact of the investment
- 19. Telling the story of changeIn conclusion Community Development is a key part of CSR programs in IndiaMust be designed based on local community dialogue and needs Tools useful in selection and evaluationInvestment in community development is essential for long term sustainability of the business
- 20. So it’s a hand up, not a hand outIt is not the business of good but GOOD BUSINESS