Brm presentation
- 2. Topic: - The Methods Of Collecting Secondary Data For Research In Business Usman-ud-Din AD-513464
- 3. Secondary Data:- Pre-existing data not gathered for purposes of the current research Not ‘new’ data – ‘second hand’ Secondary data ‘ Back up’ data – secondary in use
- 4. Methods or Sources of Collecting Secondary Data Handbooks Directories Technical Reports Scholarly Journals Literature Review Articles Trade Journals Reference Books Official Statistics Indexes and Bibliographies
- 5. Continue Encyclopedias Data Marts Tertiary Sources Magazine & Newspaper Article Computerized Databases
- 6. Advantages & Disadvantages of Secondary Data Carried Out Quickly Save time & money Easy way to monitor change over time. Informs and complements primary data collection. Persons trained to conduct a secondary data review. Difficult to determine the quality Sources may conflict with each other All of the information desired may not be available. Overwhelm the person reviewing the secondary data
- 7. Practical Study: - PIAC
- 8. Brief Introduction: - Established in 23 October 1946 by Mr. M.A. Ispahani as Orient Airways. Initially registered as a pilot project in Calcutta. Birth of a new airline, through PIAC ordinance 1955 on January 10, 1955. In 1955 airline’s first scheduled international service to London. In 1962 break the record for the fastest flight between London and Karachi. On April 1964, first airline from a non-communist country to fly China.
- 9. Vision:- To be a world class airline meeting customer expectation through excellent service, on-time performance, innovative products & absolute safety. Mission:- Using state of the art technologies, ensuring cost effective measures in procurement and operations & developing safety measure.
- 10. Data Collected from PIAC In PIAC, they are search two more important things How to increase the sale, How to build more Customer satisfaction. They are use Scholarly Journals & Technical Reports for increase in sale and customer satisfaction.
- 11. SWOT Analysis : - Strength:- Save time and money, secondary data carried out quickly. Weakness: - Difficult to determine the quality, imperfect reflections of reality. Opportunities:- Take Feedback From The Passengers , modify the secondary search. Threats: - Very difficult for them to achieve their target goals.
- 12. Conclusion:- Secondary data can be a valuable source of information for gaining knowledge and insight into a broad range of issues but does not replace, primary data collection because it is the starting place for any research.