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COMS 220Chp 9: BroadcastWriting for the ear
Impact of BroadcastChew on this:When Americans first landed on the moon in 1969, a TV camera recorded the event and later broadcast it worldwide.When the United States began bombing Baghdad in the first Gulf War, TV cameras broadcast the pictures for all to see.On 9/11, those fateful events unfolded right before our eyes – live on TV.
Selection of newsElements of news apply, but some more imp than othersTimelinessImmediacy and impactOften considered most imp news valueNews must be up-to-date – it’s what viewers expectInformation, not explanationLook for stories that don’t need a lot of explanationTime: average length is 20-30 secRadio: could even be just 10 sec or lessAudio/Visual ImpactSometimes, stories chosen just bec of thisIs a criticism

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Broadcast part 1

  • 1. COMS 220Chp 9: BroadcastWriting for the ear
  • 2. Impact of BroadcastChew on this:When Americans first landed on the moon in 1969, a TV camera recorded the event and later broadcast it worldwide.When the United States began bombing Baghdad in the first Gulf War, TV cameras broadcast the pictures for all to see.On 9/11, those fateful events unfolded right before our eyes – live on TV.
  • 3. Selection of newsElements of news apply, but some more imp than othersTimelinessImmediacy and impactOften considered most imp news valueNews must be up-to-date – it’s what viewers expectInformation, not explanationLook for stories that don’t need a lot of explanationTime: average length is 20-30 secRadio: could even be just 10 sec or lessAudio/Visual ImpactSometimes, stories chosen just bec of thisIs a criticism

Editor's Notes

  • #4: Information, not explanationWhy? Time is moneyHalf-hour news is 22 min long, which is equal to about one-half of front page of newspaper.Normal speaking pace, 1 min. story = 15 lines of copy, 160 words.