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Broadcast part 2

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Amy Bonebright

Broadcast provides information with immediacy and impact but requires everything to be written ahead of time. Successful broadcasting relies on correct use of language, thorough research and understanding, and clarity which comes through hard work including editing one's own writing and working under pressure to meet deadlines.

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Intro: broadcastBroadcast gives us info w/immediacy and impactEverything written ahead of timeEssentials: Correct use of languageResearch, thorough understandingClarityHard workEdit own work, write under pressure, deadlines

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Broadcast part 2

  • 1. Intro: broadcastBroadcast gives us info w/immediacy and impactEverything written ahead of timeEssentials: Correct use of languageResearch, thorough understandingClarityHard workEdit own work, write under pressure, deadlines

Editor's Notes

  • #2: Most pervasive medium of mass comm. (radio and TV)The visual aide is imp, but everything spoken in broadcast is usually written down, despite what you may think!!!