Broadworks MobileMax
- 1. BroadWorks® Mobile PBX Through Mobile PBX, BroadWorks combines the enhanced features of the industry-leading BroadWorks Hosted PBX application with the mobility of wireless devices. As a result, BroadWorks Mobile PBX provides VoIP-based business features such as extension dialing, integrated corporate functionality for wireless devices. Mobile network operators directory, mobile switchboard, call transfer between fixed and (MNOs) and mobile virtual network operators (MVNOs) can mobile endpoints, hunt groups and call centers are available for now offer services to the large, high-margin, and fast-growing mobile users. Mobile PBX also applies administrative mobile business market segment. They can also enjoy higher capabilities to wireless service, providing web service ARPU from new services and increased usage, while reducing configuration and enhanced corporate oversight. churn by offering sticky, must-have business features. Mobile PBX offers new levels of productivity for business users. Mobile PBX mobilizes proven office communications tools for Simplifying communications for both the user and the business businesses. Operators can offer services such as a mobile IT personnel group, it eliminates the separate management of switchboard to manage calls for their entire workforce through a multiple devices, numbers, service configurations, voice single company number. Power users can enhance their mailboxes, and more. The result is less time managing productivity any time, anywhere via mobile applications that communications, greater first call completion, and more offer corporate directories and enhanced calling features. effective communications control for your customers. Operators Mobile business hunting and queuing services boost sales and also enjoy reduced churn from increased loyalty to these new support productivity via mobile call queuing and reachability sticky capabilities. applications. Mobile PBX offers compelling economics, eliminating the cost of fixed handsets, premises switching equipment, and associated support while allowing such services on existing 2G/2.5G mobiles. Wireless handsets with 802.11 bands allow users to “roam” onto the corporate wireless IP network, bringing call traffic on-net and eliminating access charges. Mobile PBX offers services that premises equipment vendors cannot replicate. These services enable operators to target the highly lucrative enterprise communications equipment market, beating IP PBX vendors on capabilities and economics. Managed IP Network Solution for the Mobile-Enabled Business TDM Wireless In addition to enhancing wireless services, BroadWorks bridges Network Network user services across different devices. Operators can offer “One-Number” service where service preferences and call treatments are applied across multiple devices such as a user’s mobile handset, PC soft phone, and/or wireline business phone. BroadWorks provides voice, video, and media services independent of the underlying access network. Mobile PBX is Business Sites Mobile Phones supported in both IMS (IP Multimedia Subsystem) and pre-IMS architectures, and subsequently can be deployed both by Tier 1 BroadWorks Provides Wireline-Wireless Convergence carriers or smaller competitive carriers. The BroadWorks configuration offers a seamless migration to Integration of High-Value Applications IMS. As a result, BroadWorks enables operators to launch enhanced wireless services, accelerate revenue generation, Just as the delivery of custom ring tones has emerged as a and take the first step in IMS migration. These features are significant source of revenue for carriers, high-value applications available without changes to an operator’s mobile switch, offer highly profitable and differentiating new services. wireless handsets, or radio networks. For operators with both mobile and wireline assets, a converged Mobile PBX architecture allows for integration of multiple applications. These applications can complement the array of voice, video, and media feature-functionality available from BroadWorks. Enterprises are deploying VoIP in greater numbers, taking advantage of increased productivity and streamlined networks. Offering device call continuity by allowing a user to transfer a Despite advances in VoIP, wireless voice over cellular has conversation from their desk phone to their mobile and back emerged as the “can’t live without” service for businesses. again is a key mobility enabler. Another potent high-value These mobile services thrive despite using a consumer-oriented application is “presence.” For example, as a user roams from feature set operating outside the corporate communications cellular onto the corporate wireless network, the presence network. server signals BroadWorks to change a user’s call status from 0107 1 of 2 ©2007 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute www.broadsoft.com
- 2. “out of office” to “in office.” The user’s incoming calls can now BENEFITS be handled based on in-office preferences. • Highly Differentiated Services – Provides functionality that Integrated high-value applications service variants for the customer premises equipment such as IP PBXs cannot replicate. business user and can also be applied to the residential user. • Converged Services – Solve discontinuity in today’s offering (I.e. single voice mailbox). • Converged Access – Increase first call completion rate using IMS SIP AS Third Party Applications IMS MRF Application simultaneous ringing of devices (I.e. mobile, soft phone, PSTN IMS CCCF Servers phone). Extend service to WiFi with dual-mode handsets. • Productivity – PBX services go where your customers go. User’s Infrastructure enjoy increased efficiency with greater call access and control. TDM IMS Core VoIP • Laptop Portability with User Mobility – Advanced clients work with our services (I.e. BroadWorks Receptionist – Mobile; Mobile Exec/Admin, Assistant – Mobile and Call Center). Access Mobile Fixed Cable • Stickiness – Reduced churn by locking-in subscriber’s to their preferred mobile enterprise services. • Profitable Revenue Growth – BroadWorks offers highly profitable “add-on” services. KTS/ IP Mobile Analog Phones PBX Phones • Limited Investment – BroadWorks requires no investment in Phones PC Clients existing access infrastructure. Services and associated costs typically associated with 3G can be launched today. Mobile PBX Residential Business Hosted PBX Broadband Trunking • Leverage Existing Assets – Operators with existing TDM or Next Generation assets can convert these to competitive advantages when combined with wireless services. IMS Environment for Integration of High-Value Applications • Supports Your Preferred Architectures – Mobile PBX is deployable in non-IMS and IMS architectures, works with any Plug-in Integration 2G/2.5G mobile network/handset for both (GSM, CDMA) and supports dual-mode (cellular/WiFi) options. BroadWorks can be deployed in both IS-41 and GSM-based mobile networks. Call routing through BroadWorks is easily handled via the configuration of WIN or CAMEL triggers. Operators may further simplify this integration by using a Enhance Service with BroadWorks Clients mobility manager solution available in the market. This also allows for dual-mode use of cellular and WLAN access. For BroadSoft offers several fully-integrated client applications. operators able to offer broadband or fixed line connections, • The BroadWorks Assistant – Mobile is an integrated mobile services can be extended to include legacy PBX, IP PBX or IP client allowing user configuration of BroadWorks services and phones. corporate click-to-dial functionality. • The BroadWorks Communicator is a feature-rich desktop soft phone that can be used as a primary or secondary phone along with the user’s mobile. • The BroadWorks Receptionist is a carrier-class IP telephony attendant console for use by fixed or mobile receptionist who manages and screens inbound business calls. • The BroadWorks Call Center provides a comprehensive, feature- rich call center staffed by fixed and/or mobile agents. Summary BroadSoft excels at delivering next generation VoIP solutions used by businesses globally. Mobile PBX allows mobile Easily Integrated to both Mobile and Fixed Services operators to open new sources of revenue from the fast- growing mobile business market segment. As these services become a critical component of their customer’s business Opportunity for Mobile Virtual Network Operators success, operators can rely on attaining a larger business customer-base to which new advanced services can be offered BroadWorks wireless applications are not limited to MNOs. while increasing customer loyalty. BroadWorks can offer services to operators with both mobile and wireline assets as well as to next-generation carriers with MVNOs. Deploying BroadWorks enables MVNO providers to leverage their non-wireless assets with their wireless subscriber base to offer highly differentiated services. 0107 2 of 2 ©2007 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute www.broadsoft.com