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Build Better Data-Driven Insights
Quicker time-to-insight with Heroku Postgres &
Heroku Data Links
Why be data driven at all?
Build Better Data-Driven Insights
Build Better Data-Driven Insights
* Study done by Aberdeen Group
27%
7%
Data-Driven
Not Data-Driven
Year over Year Revenue Growth
Why does this matter?
Your Business Is Your Data
Three Challenges
Cultural
OperationalStrategic
Build Better Data-Driven Insights
Cultural
OperationalStrategic
Use Case 1
Integrating 3rd Party Analytics Tools
Use Case 2
Querying Across Disparate Systems
Postgres Foreign Data Wrappers
& Heroku Data Links
Rimas Silkaitis
Senior Product Manager
Department of Data, Heroku
Heroku Postgres
Database-as-a-Service
~ 1,000,000 databases
Heroku Redis
In-Memory Key-Value Store
~ 3,000 active instance
Foreign Data Wrappers
PostgreSQL
Another
DB
FDW
CREATE SERVER remote_server_name
FOREIGN DATA WRAPPER postgres_fdw
OPTIONS (host ‘localhost’, dbname ‘app_production’);
CREATE FOREIGN TABLE users (
id bigint
)
SERVER remote_server_name;
Heroku Data Links
Use Case 1
Integrating 3rd Party Analytics Tools
https://hired.com/dreamforce
MasterApp
Follower
Data Warehouse Follower
Use Case 2
Querying Across Disparate Systems
Systems of Record
Salesforce Accounting Inventory
Authoritative Data Source
Transactional Systems (Financial, Order Processing, etc)
Largely Driven by Business Intelligence and OLTP
Characteristics of Systems of Record
Systems of Engagement
Apps
ETL WAREHOUSE
Heroku Data Links
Federating Data In Place
FDW
Twitter
Salesforce
FDW
FDW
SQL
Client
Demo!!
Try It Today
Heroku Data Links
• https://devcenter.heroku.com/articles/heroku-data-links
Heroku Postgres
• https://heroku.com/postgres
Data is your business
Developers can lead the charge to get the org to data-driven
Make the database do more for you – Foreign Data Wrappers
& Heroku Data Links
TL;DR
SESSION SPEAKER ROOM DATE
Unite Customer-Facing Apps with a Salesforce
Backend: Heroku Connect in Practice Gordon Jackson Moscone West, 2006 9/17 @ 14:00
Unlock the Value of your Salesforce Data at
scale with Heroku Will Gradin, Sam Sharaf Moscone West, 2011 9/17 @ 14:30
Integration at Scale: Enterprise Patterns with
Heroku Connect Scott Persinger Moscone West, 2009 9/17 @ 16:00
Upcoming Heroku Sessions heroku.com/dreamforce
Thank you

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