Build email subscribers from social media
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Email marketing remains the most effective online channel, significantly outperforming social media in terms of audience engagement. The document outlines four strategies for utilizing social media to build email subscribers, including pinning posts, maximizing banner space, sharing evergreen content, and creating targeted ads. Overall, it emphasizes the importance of nurturing relationships through email before making sales offers.
Build email subscribers from social media
- 2. Email is still the highest converting online marketing channel.* *According to research by eConsultancy Long Live Email Marketing!
- 3. Posts to social media are like drive-by billboards. Less than 5% of your audience will see your posts. What about social media?
- 4. But with emails… Email messages will be read by about 20% of your subscribers according to the average open rate. That’s quadruple the
- 5. Market something of value to entice them to visit your website and sign up! How can social media build email subscribers?
- 6. It is too early to sell, But you can begin building a relationship through email to eventually offer relevant services/products.
- 7. Here are 4 TACTICS to use social media to build email subscribers.
- 8. Pin a post to the top of your feed on Twitter and Facebook that directs to your landing page or opt-in on your website. 1. Pin an Important Post
- 9. For example, Mike from SocialQuant has the following pinned to the top of his Twitter profile. It has hundreds of retweets, 5,000+ clicks and 2,000 new email subscribers!
- 10. More than just a picture, Facebook and Twitter profile banners are a great place to promote opt-ins. 2. Maximize Banner Space
- 11. This is Kim Garst’s Facebook page, which promotes an opt-in and has a ‘Shop Now’ button leading to her landing page. This builds email subscribers while you build fans, and vice versa.
- 12. Schedule posts of evergreen content from you and others to share regularly. 3. Share More Content (that isn’t all yours)
- 13. This is a snapshot of RazorSocial’s content scheduling calendar in MeetEdgar.com. Notice how we post more evergreen posts (posts that don’t run out of date) and other people’s content than we do our own, and at all hours of every day.
- 14. Due to low reach of an average post, ads are becoming necessary. 4. Create Ads on Social Channels
- 15. Social media ads are a great way to retarget visitors back to your website if they previously visited but did not subscribe. You can also target your current Facebook fans, who already know your business. Use Warm Leads
- 16. Email marketing is still alive and kicking and is an important channel to effective online marketing. In Summary,
- 17. Full article available at razorsocial.com/build-email-subscribers-social-media Image courtesy of Shutterstock.