How to Leverage LinkedIn to
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The document presents strategies for leveraging LinkedIn to grow a business, including optimizing profiles, reaching out for connections, and establishing a reputation as an industry expert. It emphasizes the importance of engaging with the platform actively and using multimedia to stand out. Additionally, it promotes integrating email marketing with LinkedIn efforts to maintain connections and nurture leads.
How to Leverage LinkedIn to
- 1. How to Leverage the Power of To Grow Your Business Presented by: Vanessa Cabrera Your Social Media Mentor, Inc.
- 2. Chief Creative Officer Your Social Media Mentor, Inc. www.yoursocialmediamentor.com yoursocialmediamentor@gmail.com Facebook.com/yoursocialmediamentor linkedin.com/in/vanessacabrera Tidbit About Me: Love2Run, BeerBuff and when Iâm not racing my 11 month âold army crawl styleâ, I LOVE helping my clients with their email marketing programs â itâs an absolute passion! Your Social Media Mentor â Vanessa Cabrera @vanessacabrera #yoursmm
- 3. AGENDA ⢠How to optimize your profile to attract quality leads ⢠How to reach out on LinkedIn to make connection, generate leads and create new opportunities ⢠How to build your reputation as the âGo-Toâ person within your industry ⢠Combining it all with an effective email marketing plan @vanessacabrera #yoursmm
- 4. You Canât Afford Not to Pay Attention to LinkedIn 2015 LinkedIn Corporation ⢠LinkedIn is the 12 Most Visited Site in the World (Alexa) ⢠LinkedIn reaches into over 200 countries ⢠Today there are over 347 million users Worldwide ⢠Over 2 Million LinkedIn Groups ⢠8,000 Groups created weekly @vanessacabrera #yoursmm Percentage of users that check LinkedIn daily: 40%
- 5. Two Profiles on LinkedIn â Which one are you? LinkedIn Profile â Job Seeker @vanessacabrera #yoursmm - vs - LinkedIn Profile â Interested in Conducting Business
- 6. Write a Standout Headline @vanessacabrera #yoursmm Make Your Summary Work for You Create a Multimedia Profile to Stand Out How to Use LinkedIn to Optimize Your Profile
- 7. Your Headline = You, NOT Your Job Title The headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn is looking for âPresident of Your Social Media Mentor.â So I list something more search-friendly that speaks of what I do on a daily basis â and for which people may want to hire me. My profile is KEYWORD RICH @vanessacabrera #yoursmm
- 8. Example of a Standout Headline The headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn is looking for âPresident of Your Social Media Mentor.â So I list something more search-friendly that speaks of what I do on a daily basis â and for which people may want to hire me. My profile is KEYWORD RICH @vanessacabrera #yoursmm
- 9. @vanessacabrera #yoursmm Whatever you do, DO NOT leave the summary blank or limit it to a few bland sentences. This is your chance to be creative and describe who you are and what youâre passionate about! Make it personal, while also highlighting key accomplishments you donât want anyone to miss. Write a Killer Summary!
- 10. Write a Killer Summary! @vanessacabrera #yoursmm
- 11. Write a Killer Summary! @vanessacabrera #yoursmm
- 12. Build a Multimedia Profile Most profiles on LinkedIn are just plain text â how boring is that? Build a visual profile and youâll instantly stand out. This LinkedIn feature (called âProfessional Portfolioâ) allows you to share presentations, photos, videos, links, PDFs, and more. So use it to your advantage and show off your creative work! @vanessacabrera #yoursmm
- 13. Multimedia Profile Example - @vanessacabrera #yoursmm Great example of an Insurance Agent using YouTube within his LinkedIn profile - www.linkedin.com/in/theinsurancepro/en
- 14. How to Reach Out on LinkedIn to Generate Leads www.yoursocialmediamentor.com LinkedIn is no longer considered the social platform where one goes to look for a job. There is SERIOUS business being conducted on LinkedIn! Many just donât understand how to use LinkedIn to grow their business and increase sales. How are they using LinkedIn to build their business? 1. Savvy business people know who their clients are 2. They Join the Right Groups and use them wisely
- 16. @vanessacabrera #yoursmm Get the Introduction from a close colleague
- 17. @vanessacabrera #yoursmm Get the Introduction from a not so close colleague Include these 3 elements in your request: 1. Explain why you want an introduction and how you can help the prospect 2. Make sure to give them an out 3. Offer to return the favor Example: âHi Curt, I noticed that youâre connected with Nick Loise, an IT director at Awesome, Inc. I specialize in optimizing analytics software that IT departments depend on for high performance. Iâd like to send Nick a white paper just published by Big Industry News that may help him when he plans his next IT project. Would you be so kind as to introduce us? If you arenât comfortable, I understand. But if you can, it would be much appreciated! Thank you, and please donât hesitate to let me know how I can return the favor. Hope business is going well - Vanessa
- 18. Build An Authentic Relationship Before You Pitch Once youâve identified a prospect and have been successfully introduced or referred to by a mutual connection, what do you say in your initial outreach? Donât start with your sales pitchâit will immediately rub your prospect the wrong way and shut down the chance of establishing a sales relationship. Here are a few creative ways to show a prospect you want to help them: 1. Offer to introduce your new connection to someone in your network who could also be helpful to them 2. Boost their visibility in your network by sharing a piece of their content in your groups 3. Solve a problem they may have @vanessacabrera #yoursmm
- 19. BONUS TIP! GETTING PAST THE INMAIL PREMIUM Did you know that if you're a member of the same group as another user, you can bypass the need to be a first-degree connection in order to message them? In addition, group members are also able to view the profiles of other members of the same group without being connected. @vanessacabrera #yoursmm
- 20. THE SALES PITCH THE GENUINE CONNECTION NO YES!
- 21. @vanessacabrera #yoursmm How to Build Your Reputation as the âGo Toâ Person in Your Industry
- 22. Get Active Get Active & Position Yourself as an Expert Start posting/sharing articles, blogs, videos etcâŚyou find interesting. Your connections will see how you are keeping abreast of the latest news within your industry @vanessacabrera #yoursmm
- 23. Publish Your Expertise @vanessacabrera #yoursmm This feature used to be exclusive, but has opened up to all members. Publisher lets you share your thoughts and expertise with your connections and followers in a long-form format, rather than a short post on your profile that can be looked at and forgotten very quickly. Publisher provides you with a venue to get more in-depth with your âprofessionalâ thoughts, and because it is searchable, on and off LinkedIn, it can help you expand your network. People who arenât connected with you can choose to follow you and be updated whenever you publish again. On top of all of that, Publisher offers the ability to manage comments, edit and delete posts, view stats, and tag. There are lots of features to take advantage of here.
- 24. Join & Get Active Within LinkedIn Groups @vanessacabrera #yoursmm This is where business happens! The groups you join also let others know your business interests which allows for a possible intro. Continue positioning yourself as an expert within groups. Ask for help and help others in return â theyâll remember the favor!
- 25. How I Landed a New Client by Positioning Myself as an Expert GET ACTIVE! 1. Be helpful â answer questions 2. Become a âTop Contributorâ of the group â a trusted professional. 3. Position yourself as the Expert Then present your pitch
- 26. www.yoursocialmediamentor.com How I Landed a New Client Without Even Trying
- 27. @vanessacabrera #yoursmm Putting it All Together with an Email Marketing Program
- 28. Lock In Your LinkedIn Leads With Your Email Marketing Program Pay Attention to Whoâs Paying Attention To You ⢠Who likes, comments and or shares your content? ⢠Who are you regularly conversing with on LinkedIn? ⢠Whoâs asked you questions? ⢠Did you meet someone at an event and they invited you to connect? ⢠Donât forget about your LinkedIn Inbox Add all the above to your Email List so you can stay top of mind to them through your email campaigns. @vanessacabrera #yoursmm
- 29. Be Yourself The biggest mistake people make is using LinkedIn like a database. They only use it to mine for leads. People do business with people they like and respect. The only way to build that kind of relationship is to BE YOURSELF @vanessacabrera #yoursmm
- 30. Learn Even More Ways to Use LinkedIn for Sales Prospecting SPECIAL OFFER FOR SEMINAR ATTENDEES Personal One-On-One LinkedIn Training Session Learn even more ways from me on how to better your profile for sales prospecting & to grow your business via LinkedIn! 2-hour training session valued at $799 Special Attendee Rate $599 Check out my âtestimonialsâ on my LinkedIn Page! @vanessacabrera #yoursmm
Editor's Notes
- #14: Shane Eastman example of youtube video on his profile www.linkedin.com/in/theinsurancepro/en