Email Automation Made Easy
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This document discusses email automation and how it can benefit businesses. Some key points: - Automation tools like autoresponders can encourage customer actions like clicks, downloads, reservations, and calls through a series of automated emails with prompts and incentives. - Many people check their email daily, and most website visitors are not ready to buy, so automation can stay in contact with leads over time through a "drip campaign." - Benefits of automation include increased revenue, competitive advantage, and ensuring all subscribers receive important information. - Common barriers to automation include lack of time, budget, and knowledge on how to implement it. - The document provides an agenda on how to set up an
Email Automation Made Easy
- 1. © Constant Contact 2015 EmailAutomation Made Easy Inspire your new subscribers to take action NOW!
- 2. © Constant Contact 2015 Online Marketing Coach who pushes her clients to do MORE….THINK BIGGER…ACCOMPLISH MORE, in the online world vanessa@vanessa-cabrera.com www.vanessa-cabrera.com VanessaCabrera Connect with me facebook.com/yoursocialmediamentor Linkedin.com/in/vanessacabrera @mentor-vanessacabrera
- 3. You receive... 3 Automation tools are good for you and them Your customers receive... Clicks & downloads Bring visitors to the door Prompt reservations Encourage calls Coupons & discounts Videos, guides, e-books Support & assistance Information & tips
- 4. 91% of people check their email dailySource: Litmus 4 The Benefits of Email Automation 82%sign up for email on brand websitesSource: Litmus 72%sign up expecting “something”Source: .slideshare.net/bluehornetemail 74% of marketers who have used automation say they have benefited from a competitive advantageSource: Our Social Times & Constant Contact 55% of these marketers say they have increased revenueSource: Our Social Times and Constant Contact
- 5. 96% of customers who visit your website are not ready to buySource: Kissmetrics 5 Factors Preventing Small Businesses From Implementing Marketing Automation 63% Of visitors will NOT return to your websiteSource: Kissmetrics 46% Lack of time 43% Lack of budget 59% Lack of knowledge
- 6. Agenda 6 1. What is an automated email? 2.What is an autoresponder? 3. How an automated system works 4.How to use these automated systems 5.How to easily combine social media with your automated emails 6.How to create your own automated email(s)
- 7. 7 What is an Automated Email? What is an Autoresponder…Funnel…Drip?
- 8. Agenda 8 1. What is an automation email? 2.What is an autoresponder? 3. How an automated system works 4.How to use these automated systems 5.How to easily combine social media to your automated emails 6.How to create your own automated emails
- 10. 1.What is an automation campaign? 10 Date-based automation List Join automation Series of messages sent to new subscribers Messages initiate when prospects join mailing list Triggered by subscription One message sent to existing customers Messages initiate on special dates/occasions Triggered by data in contact record Created in advance for marketing Short, sweet & evergreen Contains one call-to-action
- 11. Email Website Social Media How does it work? Offer an incentive to join your mailing list – then make it easy They subscribe! Autoresponder delivers incentive immediately Subscriber takes action by redeeming coupon
- 12. 12 Reasons to use email automation Do you send the same introductory information over & over? Do you neglect to send information to new subscribers? Do you believe each subscriber should receive a friendly welcome? Do you want to create a lasting first impression immediately? Do you have specialized sub-audiences with varying interests? Do you want to celebrate customers’ birthdays? Do you want to send annual reminders?
- 13. 13 60% Source: Fleishman-Hillard ChiefMarketer.com Welcome Email =The MOTHER of all emails The Power of Email Automation!
- 14. Agenda 14 1. What is an automated email? 2.What is an autoresponder 3. How an automated system works 4.How to use these automated systems a.Segment your contacts b.Determine your “opt-in” and your “offer c.My 5-DayWelcome Series 5.How to easily combine social media to your automated emails 6.How to create your own automated emails
- 15. 15
- 16. 16 Segment lists by your audience’s interests
- 17. 17 Event Announcements Free Shipping Special Offers and Discounts Free Shipping Free Shipping New Product Announcements Event Announcements Project Guides, Blogs Generalized Interest Special Offers and Discounts Free Shipping Special Offers and Discounts Generalized Interest New Product Announcements Generalized Interest Project Guides, Blogs SEGMENTATION = HYPER FOCUSED CONTENT!
- 18. Identify the goal. Create a strategy to accomplish that goal. A B 18
- 19. Identify your “OPT-IN” A video tutorial Something they would pay for Access to a webinar Access to a podcast Cheat Sheet HowTo Guide Coupons Checklist E-Book 19
- 20. Identify your “OFFER” Schedule a Meeting Start your sales process Purchase a small ticket item Download more content Fill out a form Fill out a Survey Download a coupon Ask for a free quote Schedule a Call 20
- 21. Make it timeless. Make it “evergreen”. It is timeless, it never expires It includes goal-driven calls-to-action It’s short & sweet; informative, useful & timely Make it your best content.
- 22. 22 My 5-Day AutomatedWelcome Series How IWelcome, Nurture and CONVERT new subscribers Email 1 –TheWelcome Email Email 2 –The BlowTheir Minds Email Email 3 –TheWeaning OutYour Non Clients Email Email 4 –The Straight from the Heart Email Email 5 -The Last Call Email
- 23. 23 How Real Businesses Are Automating their Emails
- 26. 26 OtherWays to Use Autoresponders A SMARTER way to look at Email Marketing
- 27. 27 OtherWays to Use Autoresponders A SMARTER way to look at Email Marketing
- 28. Agenda 28 1. What is an automated email? 2.What is an autoresponder 3. How an automated system works 4.How to use these automated systems 5.How to easily combine social media to your automated emails 6.How to create your own automated emails
- 29. 29 Use the URL link to your sign up form throughout your ENTIRE online presence!
- 30. 30 How to CombineAutoresponders with Social Media
- 31. Agenda 31 1. What is an automation email? 2.What is an autoresponder 3. How an automated system works 4.How to use these automated system works 5.How to easily combine social media to your autoresponder 6.How to CreateYOUR OWN autoresponder
- 32. 32 • 1:1 Coaching Program – I will teach you how to implement my proven strategies to easily create your own automated email system • Done For You Program – I can create, implement and monitor a strategic automated email system for you