Power of the inbox Constant Contact
- 1. Add The Power of the Inbox To WooCommerce Add Email Marketing To Your eCommerce Website Here’s Why
- 2. © Constant Contact 2016 © Constant Contact 2016 Tom Walsh tom@skymarketingservices.com Constant Contact Certified Solution Provider Welcome
- 3. Agenda 1.Why eMail Marketing 2.Questions 3.WooCommerce Integration 4.Questions
- 4. What is email marketing? Delivering professional email communications to an interested audience containing information the recipient finds valuable that looks great in any inbox!
- 5. What can it do for your business? “Every time I send out an email, I get a sale in 15 minutes. Overall, I get up to four times as many sales with these newsletters than I did with my old ones, and they’ve gone from about $50 per order to $100.” - Irene Schmoller, founder Cotton Clouds Drive revenue and profit.
- 6. Create and increase awareness. “The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter, or a friend of theirs gets the newsletter, and they know I’m the person to call. It really helps establish credibility upfront.” - Brandon Stewart, realtor at David Griffin & Company Realtors What can it do for your business?
- 7. Boost repeat business. “It has definitely been the easiest way to reach people. If we have a slower day and know that we want to reach local people, we can create a quick email and will get at least a few calls right away.” - Christine Copertino, spa director for Allegria Spa What can it do for your business?
- 8. You need to harness the power of the inbox. Are you ready?
- 9. Agenda !9 1.Why email marketing? 2.Harnessing the power of the inbox a.Growing a healthy list b.Creating great content c. Designing a beautiful, mobile-friendly template that matches your brand d.Getting your email opened e.Tracking your results 3.Putting it all together
- 10. Agenda !10 1.Why email marketing? 2.Harnessing the power of the inbox a.Growing a healthy list b.Creating great content c. Designing a beautiful, mobile-friendly template that matches your brand d.Getting your email opened e.Tracking your results 3.Putting it all together
- 11. A: Email More than half of all emails are opened on a mobile device Q: What is the #1 app on smartphones? More people own a cell phone than own a toothbrush! Source: Litmus
- 12. Source/s: Litmus; Direct Marketing Association; Pew Research Center, 2015; Forrester Research, 2014; Forbes.com; SalesForce.com Constant Contact Small Business Growth Survey People read it 88% regularly check email on their smartphones 91% of people check their email daily
- 13. Source/s: Litmus; Direct Marketing Association; Pew Research Center, 2015; Forrester Research, 2014; Forbes.com; SalesForce.com Constant Contact Small Business Growth Survey It’s reliable Email gets delivered 90+% of the time (Facebook posts reach just 2% of fans)
- 14. Why Email? Because it works everywhere.
- 15. Source/s: Litmus; Direct Marketing Association; Pew Research Center, 2015; Forrester Research, 2014; Forbes.com; SalesForce.com Constant Contact Small Business Growth Survey Email marketing has 3x the conversion rate as social media For every $1 spent on email marketing, there is a $44.25 average ROI
- 16. First impressions matter. •Should your first impression be…
- 17. !17 Should your first impression be this: Or this? …this or this?
- 18. !18 • Limited sending • No formatting control • Susceptible to filters • No cohesive branding • Potential SPAM complaints • No tracking or reporting Why regular email doesn’t work Why regular email doesn’t work
- 19. Email marketing best practices that make you look great! Constant Contact will automatically: • Provide beautiful templates • Reinforce brand identity • Manage subscriptions • Ensure email delivery • Track results • Obey the law
- 20. Agenda !20 1.Why email marketing? 2.Harnessing the power of the inbox a.Growing a healthy list b.Creating great content c. Designing a beautiful, mobile-friendly template that matches your brand d.Getting your email opened e.Tracking your results 3.Putting it all together
- 21. Growing your list is all about how and where you ask. And yes, you have to.
- 22. How to Ask: The importance of permission Get express consent Offer opt-out Be straightforward Respect privacy Be legally compliant
- 23. !23 Where to Ask: Everywhere you’re online 1 2 3
- 24. !24 QR codes Fishbowl Sidewalk signs But really, just ask. Where to Ask: Everywhere else! Events Unchecked box
- 25. SALONBELLA SALONBELLA Tip: Use Text-to-Join to collect contacts
- 26. Tip: Use QR codes to collect contacts
- 27. It's easy to receive our Monthly Tips Just send your email address by text message: Text HOME4U to 42828 to get started. Message and data rates may apply. Realtor Client Sign
- 28. The #1 reason for an unsubscribe is irrelevant content. !28 Don’t forget - give them a reason to join your list and let them know when to expect it. Ongoing education VIP preference Insider news E-book, whitepaper Updates Discounts
- 29. Agenda !29 1.Why email marketing? 2.Harnessing the power of the inbox a.Growing a healthy list b.Creating great content c. Designing a beautiful, mobile-friendly template that matches your brand d.Getting your email opened e.Tracking your results 3.Putting it all together
- 30. Put your readers interests ahead of your own. Focus on being relevant Figure out how much is “enough” Turn questions into content Images are content too
- 31. Source: MarketingSherpa !31 send it to spam if it’s irrelevant unsubscribe if it’s boring 38 % 32 % Write for your audience, not for you.
- 32. !32 Write for your audience, not for you.
- 33. Source: http://news.constantcontact.com 20 lines of text or less Less is more. !33 3 pictures or less How much is enough?
- 34. Fewer links, more clicks. steep decline 3+ most clicks 1 eh... okay 2 less to no clicks 5+ Clicks per Link 0 0.0175 0.035 0.0525 0.07 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Number of Links ClickRate
- 35. !35 How do I ensure my pipes won’t burst this winter? Can I deduct the mileage I drive for volunteering? How do I get more people to attend my events? 5 Ways to Protect Your Pipes this Winter Your Top 3 Mileage Deduction Questions 10 Ways to Increase Event Attendance …Into Content Turn Questions…
- 36. Source: www.adweek.com !36 Images are content too! 90% of information processed by the brain is visual content
- 37. !37 Working with photos • Choose the right size • Avoid copyright issues • Use your own photos • Find stock images BigStockwww.bigstockphoto.com
- 38. Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015 !38 • Make images clickable • Keep key action above the scroll • Limit the choices! Communicate through Content
- 39. Agenda !39 1.Why email marketing? 2.Harnessing the power of the inbox a.Growing a healthy list b.Creating great content c. Designing a beautiful, mobile-friendly template that matches your brand d.Getting your email opened e.Tracking your results 3.Putting it all together
- 40. Look great – and recognizably you – in any inbox! Optimize for mobile Ensure consistent branding
- 41. !41 Facebook • Be consistent • Use images • Use similar language Email Website Be recognizable. Everywhere.
- 42. Newsletters • stay top of mind • send news or updates • inform and educate PromotionsAnnouncements • share new products • invite to a special event • ask for feedback • provide exclusive content • offer deals or coupons • ask for feedback
- 43. 1. Single column template 2. Fewer than 3 images 3. Fewer than 20 lines of text 4. No more than 3-5 links 5. Action above the scroll line Simple recipe for success...
- 44. Agenda !44 1.Why email marketing? 2.Harnessing the power of the inbox a.Growing a healthy list b.Creating great content c. Designing a beautiful, mobile-friendly template that matches your brand d.Getting your email opened e.Tracking your results 3.Putting it all together
- 45. Give them 4 reasons to pay attention. Recognized Sender Compelling Subject Good Timing Easy Social Options
- 46. !46 Who sent it? How do people know you best? Make your “from name” and “from email” recognizable.
- 47. Source: Inwise !47 open an email based on the subject line. More than1/3of people
- 48. !48 Is it worth reading? Identify your purpose. Be clear, be clever and...
- 49. Source: Litmus !49 30-40 characters max 6-10 words max Control “pre-header” text Size matters. Keep it short.
- 50. !50 Entice them. • Use pre-header text • Customize the message
- 51. !51 Freecredit Save offers Click income traffic nowcash order rates Urgent Act Now! Act Now! Get home dollars Fast! guaranteed FeesPurchase money Refund Win remove Choose your words carefully.
- 52. !52 Timing is everything. How often? • Keep the promises you made • Coordinate timing across channels • Determine when it’s urgent • Day of week (Monday - Wednesday) • Time of day (10am to 3pm) • Test, test, test What day and time?
- 53. Monday Tuesday Wednesday Thursday Friday Restaurants Accountants & Financial Advisors Hotels, Inns, B&Bs Religious Organizations Arts & Crafts When is it best to send emails? !53 7:00 am 6:00 am 7:00 am 12:00 pm 5:00 am
- 54. !54 Emails with social media buttons increase click-through rates by 158%
- 55. Agenda !55 1.Why email marketing? 2.Harnessing the power of the inbox a.Growing a healthy list b.Creating great content c. Designing a beautiful, mobile-friendly template that matches your brand d.Getting your email opened e.Tracking your results 3.Putting it all together
- 56. Know what metrics matter Use data to make decisions Focus on the “click through” Don’t guess. Use metrics.
- 57. !57 OPENS • Gauge interest • Determine best day/time Industry averages: 8-28%
- 58. !58 CLICK- THROUGHS • Measure success • Identify engaged readers Industry averages: 5-18%
- 59. !59 DID NOT OPENS • Re-engage audience • Test new methods Industry averages: 72-92%
- 60. !60 OPT-OUTS • Collect feedback • Adjust mailing strategy Industry average: <1%
- 61. !61 BOUNCES • Identify “bad” addresses • Maintain clean lists Industry average: 2-14%
- 62. !62 Making decisions based on LOW metrics Low Opens Low Clicks • Have recognizable from name • Write interesting subject line • Send timely emails • Have a strong call to action • Keep email short • Send targeted emails
- 63. !63 Making decisions based on HIGH metrics High Opens High Clicks • Find the best time & day • Identify best keywords • Segment ‘super fans’ • Format links to stand out • Offer links to preferred content • Segment ‘super clickers’
- 66. !66 Target based on interest
- 68. Typical Results
- 69. Agenda !69 1.Why email marketing? 2.Harnessing the power of the inbox a.Growing a healthy list b.Creating great content c. Designing a beautiful, mobile-friendly template that matches your brand d.Getting your email opened e.Tracking your results 3.Putting it all together
- 70. What an “ideal” email looks like… Include your business name in ‘from name’ text !70 3. Putting it all together Subject line: keep it short (8 words, 35 characters) Make your logo clickable to your website Communicate through images and make them clickable. Keep to 3 or fewer • What an “ideal” email looks like… Write pre-header text to entice readers
- 71. • What an “ideal” email looks like… Less is more. Focus on relevant content. About 20 lines of text. !71 Include a clear call-to-action above the scroll line Minimize the number of links. One is best, after 3 clicks drop off significantly. Use social media buttons Apply your brand colors
- 72. !72 • Small business marketing is... Nurturing relationships. Delivering on your promise. Getting measurable results.
- 73. © Constant Contact 2016 © Constant Contact 2016 Grow with Constant Contact All the marketing campaigns you need together in one place. Newsletters & Announcements Offers & Promotions Feedback & Surveys Events & Registrations
- 74. You have an advantage. Your connection to your customers! Three simple steps to get started: 1. Get your contact list together. 2. Create and hit send! 3. Watch what happens…
- 75. !75 • You really can do this!
- 76. !76 • And now you can do it for less! Free Trial Offer https://conta.cc/2lGOtdj Call or eMail for Discount Code
- 77. Questions !77
- 78. Resources !78 Get started today… 60-day free trial https://conta.cc/2lGOtdj Learn more... Local resources Tom Walsh 702-498-9298 tom@skymarketingservices.com Find help... Constant Contact Marketing Resources blogs.constantcontact.com/library Check out blog posts, guides, videos, infographics, recorded webinars and more!
- 80. Constant Contact + WooCommerce WP Plugin Unleash the power of your business—and drive more revenue—by integrating Constant Contact with WooCommerce today.
- 81. This free integration will automatically sync your WooCommerce customers to Constant Contact, you can create segmented lists for targeted emails and you can drag and drop product blocks directly into your emails - so you can save time and create emails that drive results. But Wait There’s More
- 82. With Constant Contact you can: – Drag and drop products from your store into any email and customize the details. – Automatically import WooCommerce contacts into your Constant Contact account. – Send the right message with pre-segmented lists including: — All WooCommerce contacts who opt in to receive email marketing — Recent Customers: Purchased within 30 days — First-time Customers: Purchased once — Repeat Customers: Made more than one purchase — Lapsed Customers: Have not made a purchase in more than 120 days — Prospects: Have not made a purchase yet – Send automated welcome emails and behavior based trigger emails – Find new customers with Facebook and Instagram ads
- 83. Open Intergrations In CtCt Click On Integrations
- 85. WooCommerce Customers Automatically Entered into Constant Contact Customer Categories In Constant Contact
- 87. © Constant Contact 2016 © Constant Contact 2016 Questions ?
- 88. © Constant Contact 2016 © Constant Contact 2016 Tom Walsh tom@skymarketingservices.com Constant Contact Certified Solution Provider Thank you Get started today… 60-day free trial https://conta.cc/2lGOtdj