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Building a better future, sooner.
#openwebTO: Tuesday, March 2nd, 2010




Advancing the medium of change,
for a better future, sooner.
13,700,000,000 years ago
4,450,000,000 years ago
130,000 years ago
7,300 years ago - Agriculture
150 years ago - Industrial Revolution
We were powerful.
1945 - Hiroshima
We were dangerous.
1989 - Exxon Valdez Spill
1994 - Rwanda
2000 - Aral Sea dies
We thought we
were in control.
2001 - 911
2006 - Climate Change
2008 - Global markets collapse
We were wrong.
“A flaw in the model...




...that defines how the world works.”
We’re making our
planet inhospitable.
We’re killing
each other.
We’re killing
 ourselves.
We’re screwed.
But, there’s hope.
1946 - First Computer
1969 - Internet Launched
1973 - Phones go ‘mobile’
1991 - Web Launched
1998
1999
2002 - Smartphone
2003
2004
2004
2005
2006
2007 - Wins “Best of Web” at SXSW
2007
2008
4 billion people
connected together
through
a new medium
a medium that’s...
open
mobile
social
personal
public
spontaneous
engaging
practical
A medium of change.
the medium of change


Data                  Interaction            Infrastructure          Devices




       an emerging system of social technologies


       more people ➜ making more change ➜ for a better future ➜ sooner
it’s changing us
•Now over 1.5                                                                •Governor
                                         People Coming                        Schwarzenegger
 billion internet                           Together                          responded to
 users + 4 billion
                                                                              individual ‘tweets’,
 mobile subscribers
                                              enables                         publicly,
•45% of people in                                                             spontaneously, from
 developing world
                                                                              his BlackBerry
 are mobile
 subscribers                                  Medium                         •In the last 2 months
                                                                              more original
•By 2020 mobile will                            of
                                                                              content was posted
 be primary internet                          Change
                                                                              on YouTube than
 device                            disrupts             changes               the major networks
•If Facebook were a       Systems                              Culture        could have
 country it would be       of our                                 and         broadcast since ’48.
 the 4th largest in
 the world.
                              Society                       Mindset          •Ambient intimacy?
                                                                             •Common ground?

  From news to politics the medium is having profound implications. In the aftermath of the Iran
  elections in 2009, the US State Department treated Twitter as an essential public service, asking
them to delay scheduled maintenance. Shortly after Time declared it the medium of the movement.
it’s changing change
 Engagement                                                                                               Action
 from centralized to distributed                                              from controlled to self-organized
            Obama                    charity: water                       #hohoto                    Haiti Relief
my.barackobama.com           enabling practical and             spontaneous peer-          enabled through sms and
enabled 2m participants      creative fundraising and           produced event in support common web services:
which led to:                providing direct connection        of Toronto’s Daily Bread   • Wikipedia page created
• 35,000 volunteer groups    to projects on the ground:         Food Bank                    within seconds
• 70,000 fundraising pages   • give up a birthday gift,         • 18d from idea to event   • Facebook served as
• $500m raised from 3m         jump out of a plane -            • no single leader           information source
  donors making 6.5m           fundraising made easy            • >dozen primary             around missing people
  donations                  • through Twestival 1,000            volunteers               • RedCross SMS campaign
• 200,000 offline events        volunteers and 10,000            • sold out 600+ attendance raised $7m within 24h
• 2b emails                    donors raised $250k              • >$25k raised             • Virtually every online
• 3m phone calls online in     through 202 events               • over 2t food donated       service became donation
  last 4 days                  globally on Feb 12, 2009                                      gateway.

                                                  Awareness
                                          from structured to emergent
                             Ushahidi                                                  Twitter
   “The Ushahidi Engine is a platform that allows anyone      Through Twitter, people become aware of disasters and
   to gather distributed data via SMS, email or web and       events before the mainstream media or conventional
   visualize it on a map or timeline. Our goal is to create   channels can report it. For example, Twitter is able to
   the simplest way of aggregating information from the       identify earthquake activity before any other public
   public for use in crisis response.”                        source. People are the very sensors of change.
For a better future,
sooner.
ChangeMedium facilitates
                       conversations and initiatives that advances
                     understanding, infrastructure, and application of
                                the medium of change.


              researchers
                                                         apply
          conversations
change-                                          the Medium          the future
makers                              build
            initiatives
                                                  of Change           we want
              developers                    understand



a better medium,                     more people,                   a better future,
   for change                     making more change                    sooner
what we’re up to
                     Topic: Medium of Change                                        Topic: Twitter
                   A dedicated event in Toronto bringing                 A pre-event to the Twitter developer
conversations




                  researchers and developers together to             conference in San Francisco in April. Exploring
                      advance the medium of change.                      the applications of Twitter for change.

                          Topic: status.net                                  Ongoing: #cmAnswers
                An embedded conversation, weaving change-            A monthly public chat to explore how the
                 making opportunity and community into a           medium is changing us, changing change, and how
                   status.net unconference in Montreal.            we can use it to make the world better, sooner.

                                  past                                                   future

                                                                      Ongoing: Research Micro-Journal
                                                                 A micro-journal for researchers to share insights and
                                                              updates on what they researching as they are researching it.
                  Ongoing: ChangeMedium.org
initiatives




                   An information site, blog, group and
                                                                               Ad-hoc: Deep Dives
                  twitter account broadcasting the latest     Facilitated research sprints around specific arenas of change
                              in the medium.                (e.g. aboriginal communities). What’s the impact of the medium
                                                                 and how can it be used to ease and accelerate change?

                                                                                Ad-hoc: Deep Devs
                                                            Facilitated development initiatives to build critical infrastructure
                                                                    and specific applications of the medium for change.
who we are
• Core Team                       • Development
    Michael Lewkowitz (t | li)      Peter Flaschner (t | li)
    entrepreneur, igniter           design
    Ryan Coleman (t | li)           Joseph Dee (t | li)
    entrepreneur, facilitator       development

•   Steering Committee              Dan Williams (t | li)
                                    hosting
    Duncan Holmes (t | bio)
    President, ICA Associates     • Supporters
    Tim Draimin (t | li)            SiG@Waterloo
    Executive Director, SiG         research outreach
    James Walker (t | li)           SiG@MaRS
    Open standards advocate         #cmToronto
    Austin Hill (t | li)
    Entrepreneur, Founder Akoha   • Hosted by
                                    Tides Canada Foundation
You...
...are changing the world


Data                  Interaction            Infrastructure          Devices




       an emerging system of social technologies


       more people ➜ making more change ➜ for a better future ➜ sooner
Advancing the medium of change.
For a better future, sooner.
Contact:
Michael Lewkowitz
michael@igniter.com
519.200.3034
ChangeMedium.org

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Building a better future, sooner.

  • 1. Building a better future, sooner. #openwebTO: Tuesday, March 2nd, 2010 Advancing the medium of change, for a better future, sooner.
  • 5. 7,300 years ago - Agriculture
  • 6. 150 years ago - Industrial Revolution
  • 10. 1989 - Exxon Valdez Spill
  • 12. 2000 - Aral Sea dies
  • 13. We thought we were in control.
  • 15. 2006 - Climate Change
  • 16. 2008 - Global markets collapse
  • 18. “A flaw in the model... ...that defines how the world works.”
  • 19. We’re making our planet inhospitable.
  • 24. 1946 - First Computer
  • 25. 1969 - Internet Launched
  • 26. 1973 - Phones go ‘mobile’
  • 27. 1991 - Web Launched
  • 28. 1998
  • 29. 1999
  • 31. 2003
  • 32. 2004
  • 33. 2004
  • 34. 2005
  • 35. 2006
  • 36. 2007 - Wins “Best of Web” at SXSW
  • 37. 2007
  • 38. 2008
  • 42. open
  • 50. A medium of change.
  • 51. the medium of change Data Interaction Infrastructure Devices an emerging system of social technologies more people ➜ making more change ➜ for a better future ➜ sooner
  • 52. it’s changing us •Now over 1.5 •Governor People Coming Schwarzenegger billion internet Together responded to users + 4 billion individual ‘tweets’, mobile subscribers enables publicly, •45% of people in spontaneously, from developing world his BlackBerry are mobile subscribers Medium •In the last 2 months more original •By 2020 mobile will of content was posted be primary internet Change on YouTube than device disrupts changes the major networks •If Facebook were a Systems Culture could have country it would be of our and broadcast since ’48. the 4th largest in the world. Society Mindset •Ambient intimacy? •Common ground? From news to politics the medium is having profound implications. In the aftermath of the Iran elections in 2009, the US State Department treated Twitter as an essential public service, asking them to delay scheduled maintenance. Shortly after Time declared it the medium of the movement.
  • 53. it’s changing change Engagement Action from centralized to distributed from controlled to self-organized Obama charity: water #hohoto Haiti Relief my.barackobama.com enabling practical and spontaneous peer- enabled through sms and enabled 2m participants creative fundraising and produced event in support common web services: which led to: providing direct connection of Toronto’s Daily Bread • Wikipedia page created • 35,000 volunteer groups to projects on the ground: Food Bank within seconds • 70,000 fundraising pages • give up a birthday gift, • 18d from idea to event • Facebook served as • $500m raised from 3m jump out of a plane - • no single leader information source donors making 6.5m fundraising made easy • >dozen primary around missing people donations • through Twestival 1,000 volunteers • RedCross SMS campaign • 200,000 offline events volunteers and 10,000 • sold out 600+ attendance raised $7m within 24h • 2b emails donors raised $250k • >$25k raised • Virtually every online • 3m phone calls online in through 202 events • over 2t food donated service became donation last 4 days globally on Feb 12, 2009 gateway. Awareness from structured to emergent Ushahidi Twitter “The Ushahidi Engine is a platform that allows anyone Through Twitter, people become aware of disasters and to gather distributed data via SMS, email or web and events before the mainstream media or conventional visualize it on a map or timeline. Our goal is to create channels can report it. For example, Twitter is able to the simplest way of aggregating information from the identify earthquake activity before any other public public for use in crisis response.” source. People are the very sensors of change.
  • 54. For a better future,
  • 56. ChangeMedium facilitates conversations and initiatives that advances understanding, infrastructure, and application of the medium of change. researchers apply conversations change- the Medium the future makers build initiatives of Change we want developers understand a better medium, more people, a better future, for change making more change sooner
  • 57. what we’re up to Topic: Medium of Change Topic: Twitter A dedicated event in Toronto bringing A pre-event to the Twitter developer conversations researchers and developers together to conference in San Francisco in April. Exploring advance the medium of change. the applications of Twitter for change. Topic: status.net Ongoing: #cmAnswers An embedded conversation, weaving change- A monthly public chat to explore how the making opportunity and community into a medium is changing us, changing change, and how status.net unconference in Montreal. we can use it to make the world better, sooner. past future Ongoing: Research Micro-Journal A micro-journal for researchers to share insights and updates on what they researching as they are researching it. Ongoing: ChangeMedium.org initiatives An information site, blog, group and Ad-hoc: Deep Dives twitter account broadcasting the latest Facilitated research sprints around specific arenas of change in the medium. (e.g. aboriginal communities). What’s the impact of the medium and how can it be used to ease and accelerate change? Ad-hoc: Deep Devs Facilitated development initiatives to build critical infrastructure and specific applications of the medium for change.
  • 58. who we are • Core Team • Development Michael Lewkowitz (t | li) Peter Flaschner (t | li) entrepreneur, igniter design Ryan Coleman (t | li) Joseph Dee (t | li) entrepreneur, facilitator development • Steering Committee Dan Williams (t | li) hosting Duncan Holmes (t | bio) President, ICA Associates • Supporters Tim Draimin (t | li) SiG@Waterloo Executive Director, SiG research outreach James Walker (t | li) SiG@MaRS Open standards advocate #cmToronto Austin Hill (t | li) Entrepreneur, Founder Akoha • Hosted by Tides Canada Foundation
  • 60. ...are changing the world Data Interaction Infrastructure Devices an emerging system of social technologies more people ➜ making more change ➜ for a better future ➜ sooner
  • 61. Advancing the medium of change. For a better future, sooner. Contact: Michael Lewkowitz michael@igniter.com 519.200.3034 ChangeMedium.org