Building a Brand with Design
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Building a brand involves extensive research and careful consideration to avoid gimmicks that lack longevity. The document emphasizes the importance of design in branding, highlighting that it encompasses more than just logos and web design; it requires a holistic approach that includes visual identities and interaction design. Ultimately, successful branding is about creating a mindset and process that fosters innovation through prototypes and thoughtful design.
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Building a Brand with Design
- 1. Building a Brand with Design Creating a brand is a tough task. There’s a lot of work and research that goes into it, and even more time that’s required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don’t tend to have lots of longevity. There are many ways to approach branding and rebranding: you can focus on the numbers and research; you can focus on customers or bottom lines; but after your approach, you have to make moves. And I believe the best way to build a brand is with design. Let’s break down this line of thinking.
- 2. Let’s Break Down This Line of Thinking Not just logos, but visual identities Not just a web designer, an interaction designer Not just ideas, but prototypes Not just projects, but a way of thinking
- 3. Not just logos, but visual identities
- 4. Not just a web designer, an interaction designer
- 5. Not Just Ideas, But Prototypes
- 6. Not just projects, but a way of thinking
- 7. Not just projects, but a way of thinking