The document discusses the challenges of convincing a board of directors to support digital transformation (DT) initiatives, emphasizing that many board members lack digital expertise and view DT as purely an IT issue. It outlines common objections boards may have, such as perceiving DT as a distraction or an overwhelming risk, and highlights the necessity of aligning digital strategies with the board's existing goals and concerns. Ultimately, it underscores the urgency for boards to adapt and be involved in the ongoing digital evolution of their organizations to remain competitive.