Building a communications committee spectrum conf. 2013-muellercommunications-stl.com
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The document outlines strategies for building an effective communications committee within an organization, emphasizing the importance of defining objectives, organizing volunteers, and measuring performance. It suggests leveraging institutional knowledge and increasing efficiency in communication efforts through committee collaboration, while also identifying potential members and resources for recruitment. Additionally, it provides a framework for developing and implementing a comprehensive communication plan to enhance organizational visibility and effectiveness.
Building a communications committee spectrum conf. 2013-muellercommunications-stl.com
- 1. Community Service Public Relations Council--2013 Spectrum Conference muellercommunications-stl.com 1 Building A Communications Committee; A Plan For Your Organization Joe Mueller Mueller Communications Community Service Public Relations Council 2013 Spectrum Conference Always ask, ‘Why?’ Simon Sinek’s TED Talk 10.4 million views “Start With Why” book published in 2009 Why are you here? Objectives Why you need to develop a committee, group or team? Where do you get volunteers for committee— players for the team? How do you get organized and execute? How do you evaluate performance? Takeaway: 2 or 3 action items. Who is going to do what and by when?
- 2. Community Service Public Relations Council--2013 Spectrum Conference muellercommunications-stl.com 2 Why build a committee or group? Assist with creating, maintaining content—your organization’s story Assist with specific channels— print, web, social media, etc. Become an executive producer or editor—a project manager Become better at strategy—create time to survey landscape/battlefield Why build a committee or group? Increase institutional knowledge of marketing & communications Increase efficiency—better results without substantially increased overhead You can’t do it all Free your psychic RAM Review your organization’s mission Why do we exist? What are foundational elements for operating? Money-fundraising Membership—clients Awareness—who needs to know we exist? People—volunteers, staff Program—services and activities
- 3. Community Service Public Relations Council--2013 Spectrum Conference muellercommunications-stl.com 3 EVERYONE in your organization plays a role in communications Establish a clear vision you want to achieve Use your plan as a map—everyone gets something from your success Get buy-in from, Executive director Staff Board Key volunteers Key funders, donors Create benchmarks and reporting mechanisms Primary functions of your committee Develop, implement and evaluate the plan Identify, communicate trends Communicate to audiences Support delivery of the organization’s program Primary functions of your committee Promote new programs, projects Create consistent messages Create content Conduct, analyze and utilize research
- 4. Community Service Public Relations Council--2013 Spectrum Conference muellercommunications-stl.com 4 www.jfmueller.com 10 Identify your needs Publications Photography Video Website (analytics) Digital—e-newsletter and social media Writing and editing Research Media relations Special events support 12 John, CEO of WOM P.R. Cindy, Owner of Web Solutions Tim, Production Mgr. KWMU-TV Ella, VP of Rather Marketing Greg, Freelance Graphic Design
- 5. Community Service Public Relations Council--2013 Spectrum Conference muellercommunications-stl.com 5 Sample Organization Chart Marketing Chairman Social Media Facebook Twitter Video Fundraising Program Promotion Committee or group structure Chairman, member of governing board Get more brains in the game—assemble people with contacts and influence to brainstorm ideas for people to serve on committee Committee or group structure Where to find committee members Local college, university marketing and business departments Ad agencies, PR firms Radio, television stations AMA (American Marketing Assoc.) PRSA (Public Relations Society of America), IABC (International Association of Business Communicators)
- 6. Community Service Public Relations Council--2013 Spectrum Conference muellercommunications-stl.com 6 Committee or group structure Where to find committee members Corporate marketing, advertising, graphic design companies Freelance writers, designers, photographers Newspapers, magazines, other print media Companies with large marketing presence University and school district communications, public relations coordinators Developing an integrated plan Conduct a communications audit SWOT analysis of five fundamental areas of operations Determine your organization’s most important objectives Determine the tactics you will implement to accomplish each objective 18 Objectives Increase individual donations Increase clients Improve Awareness Of Prevention Programs Assist upcoming capital campaign for new facility Increase participation in volunteer training Establish awareness of endowment fund
- 7. Community Service Public Relations Council--2013 Spectrum Conference muellercommunications-stl.com 7 Increase participation in volunteer training Increase individual donations Increase client services Blog Brochure Video Media Campaign Brochure Video Media Campaign Direct Mail Direct Mail Implementing, executing the plan Build a team that can serve your organization, OR Assign people to work with program department and request assistance for services Establish editorial calendar Create accountability—meetings, scorecards More information on planning: Attend Allison Collinger’s session today at 3:15 p.m. Visit: slideshare.net/jfmueller Review—are our initiatives moving the organization forward? Review your organizational metrics or scorecards How do we improve, be more effective? Celebrate success Share results with staff, volunteers, board Earn, maintain a ‘seat at the table’ Stay on top of trends Do we need more help? Do we need help in new, specific area? FEEDBACK IS A GIFT—accept positive or negative response as precious
- 8. Community Service Public Relations Council--2013 Spectrum Conference muellercommunications-stl.com 8 Recognition Reward your team Build camaraderie, enthusiasm Celebrate success People jump ON bandwagons and OFF sinking ships Joe Mueller Blog/Website: muellercommunications-stl.com LinkedIn: www.linkedin.com/in/jfmueller E-mail: joseph.f.mueller@gmail.com Twitter: @jfmueller Cell: (636) 232-7730