Building a Compelling MSP Brand Story
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Richard Tubb is an experienced MSP owner who now helps other IT business owners build compelling brand stories. He recommends starting by checking competitors' websites and social media to understand differences in values, service quality, team experience, and backstories. Business owners should craft social media posts using stories and snippets to show how they are different in ways that matter to ideal clients, rather than just stating differences. A resource kit is available for attendees to download.
Building a Compelling MSP Brand Story
- 5. ABOUT @tubblog I launched and sold my own MSP business before creating a leading MSP media and consultancy practice. I now help IT business owners take back control by freeing up their time and building a business that can run without them. I’m also the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog, Tubblog - The Hub for MSPs.
- 17. ● yourvalues ● thewayyoudothings ● youridealclients ● thequalityofyourwork ● thespeedofaservice ● yourlocation
- 18. You'lldefinitelybedifferentintheseways: ● you ● yourexperience ● yourteammembers&theirexperience ● yourbackstory ● whyyoustartedthebusiness
- 21. THANK YOU FOR ATTENDING Download the resource kit from:- tubb.co/supersummit23rk