The document provides tips for developing a larger online following through blogging. It recommends being yourself, using humor, and being consistent with blog posts over the long term. It also suggests interacting and commenting on other blogs to build likeability and friendships. Sharing blog posts on other platforms like Facebook and Twitter can help expand readership. Building referral networks both online and offline through phone calls, meetups, and helping clients relocating to new areas can generate new business opportunities over time.