What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
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The document discusses strategies for creating engaging blog content that connects with readers, emphasizing the importance of encouraging engagement, writing compelling headlines, and fostering community through comments. It offers practical tips, including making headlines shareable, responding to reader comments, and creating a sense of ownership among readers. The overarching message is that effective content should drive interaction and resonate with the audience's interests.
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
- 1. What’s the Big(ger) Idea?How to Create Blog Content that Connects With Readershttp://www.flickr.com/photos/ausnahmezustand/
- 2. Mack Collier – Social Media StrategistStay in touch with me here:Business site – http://mackcollier.comTwitter – http://www.twitter.com/mackcollierEmail – mack.collier@gmail.comYou can find this presentation online at:http://www.slideshare.net/mackcollierPlease follow #Blogchat every Sunday night on Twitter starting at 8pm
- 4. What’s your engagement strategy?
- 5. Types of EngagementCommentsEmails/Phone CallsSubscribing to the blog’s feed (RSS or Email)Reading the postVisiting your websiteBuying your product/service
- 6. What we’ll cover todayCreating Content That Encourages the Engagement You WantWriting Better HeadlinesGetting More CommentsWhat’s the ‘Bigger Idea’ Behind Your Blog?Giving Readers a Sense of Ownership
- 7. 1 – Create Content That Encourages the Engagement You Want
- 8. What’s your call to action?
- 11. 2 – Writing Better Headlines Don’t simply summarize your post, focus on making it shareableand interesting.
- 12. Your headline should be interesting enough to quickly grab the attention of a reader…but also be consistent with the content of the post.
- 13. Which Headline is Better?Why Trigger E-Mail Programs WorkOr….10 Proven Tips for Making Your Trigger E-Mail Program a Success!
- 14. Which Headline is BetterHow to Write Blog Posts That Get You BusinessOr…The One Blog Post That Got Me Over $22,000 in Consulting Business
- 15. Which Headline is BetterTwitter Can Affect Search ResultsOr…How is Twitter Impacting Search and SEO? Here’s the (Visual) Proof
- 16. 3 – Getting More CommentsRespond to commentsAsk for comments – ‘What do you think?’Make your writing conversationalHighlight readers that commentLeave something on the table
- 17. No (successful) blog is an island…http://www.flickr.com/photos/aaronescobar
- 18. 4– What’s the ‘Bigger Idea’ Behind Your Blog? http://www.flickr.com/photos/dexxus
- 19. “Let other companies, brands, apps battle with one another over who has the most awesome product, while the REAL battle is over who has the most awesome users.”- Kathy Sierra
- 24. 5 – Give Readers a Sense of Ownership in the Content
- 28. To review…Create Content That Encourages the Engagement You WantWrite Better HeadlinesGetting More CommentsFind the ‘Bigger Idea’ Behind Your BlogGive Readers a Sense of Ownership
- 29. Your Turn, Any Questions?http://www.flickr.com/photos/hiddedevries/